Shure Pets on Fox News: On Thursday, December 30, Shure Pets was featured on The Fox News Channel. The segment featured a Shure Pets Pet Party led by Paula G. (#0241 Encino, CA) . The segment showcased the Shure Pets business model, the appeal of Shure Pets, and a home full of pet lovers and their pets. To see the video in full, please click on the link at the bottom of this section. Congratulations Paula, nice work!

Shure Pets University (SPU) is bigger and better for 2005! Our training program meets at the Chicago office, in Chicago's Old Town neighborhood, on the first Tuesday of each month. We discuss the business opportunity, developing marketing plans, Shure Pets products, growing your Shure Pets business, and much more. All Pet Consultants are invited and encouraged to attend SPU, and starting with January's SPU (taking place on January 11 because of the holiday), any Pet Consultant that attends Shure Pets University in 2005, will receive 100 Bone-us points as a token of our appreciation for the time and effort you spend getting to Chicago for this important educational training session. Depending on the Bone-us level achieved based on the number of Bone-us points earned, Pet Consultants receive a variety of rewards ranging from business supplies and cat-alogs to vacation trips. If you cannot make a Shure Pets University session but are in the Chicago area and would like to meet the Shure Pets team at the Corporate Office, please call to schedule an appointment. We enjoy meeting each and every one of our Pet Consultants, hearing your opinions and suggestions.

Please mark your calendars now for the next Shure Pets University Programs. The next SPUs will be held on Tuesday, January 11, Tuesday, February 1, Tuesday, March 1, Tuesday, April 5, and Tuesday, May 3. Shure Pets is located at 1556 N. LaSalle St., Chicago, IL. Following each two-hour training session is Shure Pets' monthly "Meet and Greet" event, which is open to prospective Pet Consultants. The "Meet and Greet" session begins at 4:00 p.m. Advance reservations are required for Shure Pets University so we can plan accordingly, and can be made by calling 1.888.SHURE.PETS; or emailing info@shurepets.com. We hope to see you soon and are looking forward to the continued growth of Shure Pets University.

Pet Consultants Across America Valentine's Weekend: The weekend of February 12th (the days immediately preceding Valentine's Day) we are encouraging ALL Pet Consultants to have a Pet Party or Open House (in honor of our "true love" for our companion animals). The Pet Consultant with the greatest total of overall sales from the weekend will win $100 worth of Shure Pets Products. Additionally, whichever Pet Consultant recruits the most Pet Consultants to their team as a result of their Valentine's weekend event will also receive $100 worth of Shure Pets Products. Please RSVP by January 17 to Kristina kristina.meyer@shurepets.com and let us know which day you are having your event. We will have press releases available for all Pet Consultants to use in their local areas to help you publicize your event. We will also host a Pet Party at Shure Pets' Corporate Office in Chicago on Saturday, February 12, to coincide with the nationwide launch of "Pet Consultants Across America Valentine's Weekend." This is truly a team effort that will help make Shure Pets a household name.

Tuesday Weekly Conference Calls: Shure Pets will begin weekly conference calls with Pet Consultants and Pet Consultant Teams in January. On Tuesday, January 18, Andrew Shure will talk to all new Pet Consultants regarding the steps necessary to begin your Shure Pets Business. The following Tuesday, January 25, Andrew will talk to teams from 7:00 p.m. - 9:00 p.m. Eastern Standard Time. To be included on a conference call or to schedule your team meeting via conference call, you need to RSVP at least 24 hours before the call. Please email Kristina at kristina.meyer@shurepets.com to schedule a time and date for your call. Beginning in February, the conference call schedule will be as follows: 1st Tuesday of the month: Shure Pets University (Chicago office), 2nd Tuesday of the month: 7:00 p.m. - 9:00 p.m. EST conference call with new Pet Consultants regarding starting and developing your Shure Pets business, 3rd Tuesday of the month: 7:00 p.m. - 9:00 p.m. EST conference call with Shure Pets teams (please schedule a time for your team with Kristina), 4th Tuesday of the month: 7:00 p.m. - 9:00 p.m. EST conference call for any Pet Consultant (please schedule your time in advance with Kristina).

Autoreplenishment Vitamins: New for 2005 is the Shure Pets Autoreplenishment program for Shure Pets vitamins (Daily Dog #201, Ulti-mutt Joint Relief #202 and Beautifur Coat #203). If you or your customers would like to receive your vitamins monthly, just let us know and we will ship your vitamin order automatically each month. You will be charged only for that month's shipment. Remember that if you order 10 vitamins you get 2 free so that if you set up the Autoreplenishment program, you will get two months worth of vitamins free after 10 months). To take part in this new program, please email david.feld@shurepets.com or call us toll free at 1.888.SHURE.PETS (1.888.748.7373).

Sharen has been with Shure Pets since February 2004. She discovered the Shure Pets website one day in September 2003 and liked what she saw and knew she wanted to become a Pet Consultant, but, the timing was not right. From that time on, Sharen simply could not get Shure Pets out of her mind and visited the website regularly. Says Sharen, "One day in February I picked up the phone and called Shure Pets and spoke with Shure Pets founder, Andrew Shure. I was really impressed that he would personally take the time to answer all my questions and get me signed-up."

Sharen lives in Fortville, Indiana, about twenty miles east of Indianapolis. She is married to Ken and has four married children and six grandchildren. Her pet family includes: Holly-Pup (a three-year-old Golden Retriever/Cocker Spaniel mix), Maxi-Brew (three-year- old English Springer Spaniel), Bubbles (six-year-old fantail goldfish), and AJ (newly acquired parakeet).

Before retiring in 2003, Sharen worked in the health care field for more than twenty years. She also worked in retail. After retiring, she realized she needed something to do. She enrolled her dogs in a weekly training program with the goal of getting one of them certified as a Canine Good Citizen. Holly-Pup and Sharen were able to accomplish this goal and now participate in a local hospital visitation program. She also volunteers for GRRACE, a Golden Retriever rescue group.

Sharen states, "since signing up with Shure Pets I am fulfilling my life-long dream of working with animals and other pet owners. I believe pets bring out the best in most people. I have had Pet Parties, open houses and booths at several pet events. I have the most fun at pet events because I can talk about Shure Pets to a lot of people. My group of new Pet Consultants continues to grow and we are all very close and learning from each other. My goal is to reach "Top-Dog" status. This is a wonder-fur, ground floor opportunity that will continue to get better and better. Since I signed up, I have seen the company triple in size. As to my success with Shure Pets, I know that God opened all the doors for me to do this and I give him all the thanks. With the best products, great staff, and dedicated Pet Consultants, you just can't go wrong."

Three Big Cheers for the team of Greg and Kathy K. (#0291 Wilmington, DE) for being the Pet Consultants who achieved the greatest volume of retail sales (individual totals, not team sales) for the two month period of November and December 2004. For winning this sales contest, they received a Large Cuddler Bed (#803L), our best selling dog bed.

Our new puppy Pet Consultants are critical to keeping our business growing and helping spread the word about Shure Pets! These newest Pet Consultants are growing into their huge puppy paws quickly!! Please join us in welcoming the following members to the Shure Pets team:

Joshua B. (#0334 Cullman, AL), Suzie T. (#0335 Pearl City, HI), Melissa W. (#0336 Bondurant, IA), Carey J. (#0337 Pittsburg, CA), Sheldon M. (#0338 Santa Ana, CA), A. George P. (#0339 New York, NY), Kevin F. (#0340 Winchester, MA), Jaimie O. (#0341 Selden, NY), Laura T. (#0342 Jacksonville, FL), Melissa C. (#0343 South Hill, VA), and Joy H. (#0344 Washington Court House, OH)

We look forward to working with each of you and helping you develop and grow your Shure Pets business so you can continually reach your desired goals.

Shure Pets would like to congratulate Sandy T. (#0148 Seabrook, NH) and Terri L. (#0304 Madison, AL) for achieving the $4,500 level of sales points. Additionally, we are proud of Marcia M. (#0192 Custer Park, IL) for achieving the $2,000 level of sales points. The Shure Pets Bone-us sales points program works as follows: For every dollar of Shure Pets products sold, you receive the equivalent of one Bone-us dollar. For every one person directly recruited to your Shure Pets business you receive the equivalent of a $200 Bone-us. Depending on the Bone-us level reached, Pet Consultants earn a variety of Shure Pets rewards from business supplies to products. Keep up the grrr-eat work!

Pet Consultants, please let Kristina know when you have Pet Parties, expos, fundraisers and events scheduled. By knowing the date, she can make "shure" you have all the necessary material and information you need in order to have a successful event and to ensure that you and your guests have a purr-fect time! To contact Kristina, email her at kristina.meyer@shurepets.com or call us toll free at 1.888.SHURE.PETS (1.888.748.7373).

To the right is January's "Pet of the Month," Dodger, taken care of by Greg C. (#0317 Norwalk, CT) as seen in the picture. To have your pet considered for next month's Pet Gazette, please send your pictures to petlover@shurepets.com. Thank you, and we look forward to sharing your pictures.

Keep up the grr-eat work Pet Consultants! Despite all the activity during the holiday season, our Pet Consultants still saw an average order size in December of $131.91! The average sales generated at a Pet Party is now $444.33. Party On!

Colorado and Delaware led the way with the greatest number of Pet Parties in December. New Hampshire, Illinois, and Ohio rounded out the top five for the number of Pet Parties held.

December saw an increase in fundraising activity from coast to coast. The average Shure Pets fundraiser generates $262.64. This means that many well-deserving organizations are now earning much- needed additional income while having a tail-wagging good time in the process ... with the assistance of Shure Pets, of course! Fundraising groups receive 25% of the total retail sales volume of all items sold by that group. For more in-fur-mation on the program, please call Shure Pets at 1.888.SHURE.PETS (1.888.748.7373) or email Kristina at kristina.meyer@shurepets.com.

The top five highest producing Pet Consultants in December are listed below. Way to go Consultants!! 1. Greg & Kathy K. (#0291 Wilmington, DE), 2. Terri L. (#0304 Madison, AL), 3. Nina H. (#0309 Oak Ridge, NJ), 4. Janet H. (#0139 Macomb, IL), and 5. Sandy T. (#0148 Seabrook, NH).

The leaders of the top five highest producing teams overall for 2004: 1. Beverly F. (#0104 Claymont, DE), 2. Greg & Kathy K. (#0291 Wilmington, DE), 3. Sandy T. (#0148 Seabrook, NH), 4. Anita R. (#0134 Apple Valley, CA), and 5. Tim C. (#0064 Barkhamsted, CT). Wonder-fur job leading your packs!

Shure Pets would also like to acknowledge and recognize the following Pet Consultants for helping Shure Pets during 2004 by contributing their unique, out-of-the-kennel ideas and product suggestions that have truly helped form Shure Pets into what it is today. Your contributions and opinions are VERY valuable and we appreciate your fresh ideas and your insightful comments. Rob M. (#0194 Shickshinny, PA), Lynda A. (#0049 Glouster, OH), Tracy F. (#0303 Waterloo, IN), Monica G. (#0123 Greensburg, PA), and Carol C. (#0290 Redford, MI).

Just a reminder that if you have started your Shure Pets team, (as long as you have a minimum of one active direct recruit you have formed a team) please give your team a name so we can easily identify your group. Please email Kristina (kristina.meyer@shurepets.com) with your team name. Some of our favorite Shure Pets team names include: Dogs Gone Wild, The Welcome Waggin, Paws R Us, Woof Gang, Best in Show and The Boxer Brigade.

Shure Pets Top Ten best selling breeds: 1. Lab (black), 2. Golden Retriever, 3. Jack Russell, 4. Brittany, 5. German Shepherd, 6. Lab (yellow), 7. Rottweiler, 8. Pug, 9. Beagle, and 10. Boxer

The top ten states with the greatest sales volume in December: 1. Delaware, 2. Pennsylvania, 3. Illinois, 4. Alabama, 5. Colorado, 6. New Hampshire, 7. Ohio, 8. New Jersey, 9. Indiana, and 10. Iowa

The ten states with the greatest number of orders placed last month: 1. Illinois, 2. Pennsylvania, 3. Wisconsin, 4. New Jersey, 5. Iowa, 6. New Hampshire, 7. Colorado, 8. Ohio, 9. Kansas, and 10. Minnesota

"My favorite item is the purrfect Pet Towel (#410). I love it....The foaming cleanser (#111, #122 and #123) is wonderful on cats. My mom used it on her two gray and white cats. They really shine and smell great. I have been impressed with the embroidery items, particularly the hat. It is beautiful and looks great (#902)" Lynda A. (#0049 Glouster, OH).

"Shure Pets is growing by leaps and bounds. [Pet Consultants] are going to have lots of fun with parties and other animal lovers besides making extra income." Michele C. (#0055 Richmond, VA).

"It is very nice to see the owner (Andrew) so involved. I must add, the Shure Pets staff is WONDERFUL! They are very helpful and pleasant to deal with - "shure" makes my job as a Pet Consultant a lot easier and much more fun." Nina H. (#0309 Oak Ridge, NJ).

"I just wanted to let you know that an associate here at work placed an internet order last Friday. She called me first thing this morning and practically barked at me how much she LOVED the two Bark-a-latte Bowls (#603B) she ordered. She could not believe she got them so fast. Keep up the exceptional service and thanks for choosing only high quality products!" Tracey F. (#0309 Waterloo, IN).

"The candles (#301, #302 and #303) are awesome. They smell great and fill up my room." Randi S. (#0066 Naperville, IL).

The January Featured Products of the Month are: Paramount Tangle and Mat Combat, Dog and Cat Bag Carrier, and Fleece Hat

Paramount Tangle and Mat Combat (#115). Is your pet having a messy hair day? Wish to stop problems associated with tangled hair? Shure Pets Tangle and Mat Combat actually removes loose hair, mats, and tangles in your pet's coat. When applied, the formula reduces brushing time in half and revives dull, dry coats. Additionally, it helps to repair split ends and moisturizes the skin. Best to use it immediately after a pet's bath to leave a sheen and fresh scent on the coat.

Dog and Cat Bag Carrier (#730D and #730C). Take your companion pet everywhere you go, and look fashionable while doing it with this attractive Dog or Cat Bag Carrier. The trendy bag is approximately 11.5" high by 19" wide (exterior) and 16" long by 7.5" wide (interior). The handles are 11" long. These quilted bags are vinyl-lined with a netted top, double zipper and velcro closure. Dog Bag is #730D and Cat Bag is #730C.

Fleece Hat (#909). The fleece hat will keep your head warm during the bone-chilling temperatures of winter while telling the world what breed is your favorite. The hat is beautifully de-tailed and fits great. The image of your breed is carefully embroidered on a warm light weight, soft polartec fleece. Sixty breeds are available.

Dogs Many families get new puppies during the holiday season. Please keep children safe around dogs by teaching them to avoid startling a sleeping dog, trying to take away a dog's toy, or bothering a dog while it's eating. Be sure to teach your children to respect their canine friends by not tugging on a dog's ears or tail, sticking fingers in the dog's mouth, or treating them like toys. Remind kids to be very careful around strange dogs. If your dog is diagnosed with ear mites or an ear infection it is very important to complete the treatment. Even if your dog appears recovered, continue the medication until it is finished. Discontinuing medication before completing treatment contributes to the creation of resistant infections. This increases the possibility that the infection will recur and may require stronger medications given for a longer duration. Shure Pets Ear Cleaner (#103) is a grr-eat product to help with ear odors and to treat inflammation due to ear mite infestation.

Cats Are you looking to own a companion cat? If so, first you should consider searching through popular cat magazines, conducting online research, or attending cat shows in your area to become familiar with cat breeds that interest you. Remember that if you do select Fluffy from a breeder, you might want to talk to a regional or national breed club. The club should be able to give you a referral to a respected breeder in your area. Cat shows and expos are a great place to see examples of particular pedigrees, including some not commonly seen. It is also a good place for meeting qualified breeders, who may have the kitty you desire.

Birds Never buy a bird solely because you want it to talk. Some birds develop wonderful vocabularies while others may learn only to say their names. A bird from a species with the reputation for being great talkers may never say anything! Be prepared to love your bird for who she is, whether she speaks or not.

Shure Pets is planning its first annual Pet Consultant Conference for Fall 2005. The Conference will be held in Chicago, Illinois. All Pet Consultants are invited and encouraged to attend. The Conference will be an exciting event packed with activities and entertainment, while squeezing in our important Shure Pets business. At the Conference we will discuss all areas of your Shure Pets business including products, marketing, and recruiting. And, most exciting, we will celebrate our Pet Consultants' accomplishments in the following award categories: Ulti-mutt Sales Award, Leader of the Pack Award, Waggin' Tails Increase in Sales Award, and the Purr-fect Attitude Award , among others.

If you have a cute or clever idea for the name of this event, (Conference just doesn't do it justice) i.e. The Jam-fur-ee, or Purr-fect Pet Consultant Conference, please email info@shurepets.com with your idea. Please watch this section of the newsletter for more in-fur-mation regarding the Conference as it becomes available.

Kids Corner

Connect the Dots to Discover a New Friend

In Dr. Seuss' How the Grinch Stole Christmas, what was the name of The Grinch's dog?

Be the first to email trivia@shurepets.com with the correct answer and the winner will receive free Shure Pets Products! The correct answer to this issue's Bone-us Trivia will be printed in next month's Pet Gazette.

The December trivia question was: Although none of our Pet Consultants have this condition, a fear of cats is known as which phobia? The correct answer is: ailurophobia. Although we had many responses, Laura T. (Silverlake, KS) was the quickest correct response and she received a special Shure Pets prize. Good luck to everyone on winning January's trivia question!

We are making it easy, fun and stylish to advertise your Shure Pets business everywhere you go! Increase your exposure everyday with Shure Pets apparel! We have a wide variety of colors, styles and designs to match your fashion sense! To see the Shure Pets apparel, visit www.cafepress.com/shurepetsgoods.