Shure Pets, our signature At-Home Pet Parties, and our unique product line were recently featured on CNBC's "On the Money" show on Friday, December 23. The Pet Party was hosted by Pet Consultants Sue C. (#0793, Hamburg, NJ), and co-hosted with Patricia F. (#0739 Oak Ridge, NJ) and Sherri O. (#0853 Washington, NJ); Andrew Shure attended the party as well. (CNBC is the nation's #1 financial and business network). The New Jersey Herald recently featured Gabriella C. (#0370 Stanhope, NJ) and her independent Shure Pets business. Shure Pets Founder, Andrew Shure, was featured in the January 2006 issue of Pet Product News, the leading pet industry trade publication, as “one of the top 25 people in the Pet Industry to watch in 2006”. Additionally, in November The Philadelphia Inquirer ran an article entitled, A Fun Way to Shop for Fido-The latest fetching idea. This article Featuring Nicole M (0412 Skippack, PA)appeared in a number of newspapers including: The News-Sentinel (Fort Wayne, Indiana), The Indianapolis Star, The Kansas City Star, The Monterey County Herald, The Charlotte Observer, The Times Herald-Record and The Chicago Tribune. In addition, Shure Pets was also featured in the following publications during December: Bankrate.com, The New York Press, The Chicago Tribune's Red Eye, and Globe and Mail (Toronto, Canada). To view Shure Pets articles and appearances in the news (including a video of the CNBC piece), please click on the "Shure Pets In The News" link below.

Shure Pets University (SPU): Our Shure Pets University training program meets monthly at the Corporate Office in Chicago, Illinois. This seminar serves as a platform to discuss Shure Pets and trends in the Direct Selling and Pet Industries, as well as offering tips to help you grow, develop and maintain your business. All Pet Consultants are invited and encouraged to attend SPU. If you cannot make a Shure Pets University session but are in the Chicago area and would like to meet "The Pound", please call or email info@shurepets.com to schedule an appointment.

SPUs are held on the first Tuesday of the month. Please "mark" your calendars for the next Shure Pets University Training Programs held on:

• Tuesday, January 10 (please note date change due to New Years howl-iday)
• Tuesday, February 7
• Tuesday, March 7.

Back-end Software: It was announced at the 2005 Shure Pets Jam-fur-ee that we are creating a backend software system to help our Pet Consultants with their business. This software will include easier and more efficient order entry, tracking of your own sales and bone-uses, easy tracking of your team sales and recruits, Pet Party and fundraiser order entry, your own purr-sonalized website and much more. We are introducing the system on February 1, 2006.

Featured in the picture above are Pet Consultants Anita R. (#0134 Apple Valley, CA) and Bonnie D. (#0508 Gladstone, OR) with Andrew Shure on an architectural boat tour during the 1st annual Shure Pets Jam-fur-ee. We are looking to schedule the 2006 Shure Pets Jam-fur-ee around the middle of August this year. More information and dates will be sent to all Pet Consultants in the upcoming weeks (pricing will be similar to the 2005 event). The following incentives are for attendees to this year's event:

• Any Pet Consultant who recruits 20 active 1st generation Pet Consultants from January 1, 2006 to July 31, 2006 will have their registration fee for the 2nd Annual Jam-fur-ee paid for by Shure Pets.
• Any Pet Consultant who recruits 30 active 1st generation Pet Consultants from January 1, 2006 to July 31, 2006 will have their registration fee and hotel accommodations (2 nights) for the 2nd Annual Jam-fur-ee paid for by Shure Pets.
• Any Pet Consultant who recruits 40 active 1st generation Pet Consultants from January 1, 2006 to July 31, 2006 will have their registration fee, hotel accommodations (2 nights) and air fare for the 2nd Annual Jam-fur-ee paid for by Shure Pets.

Four Paws Up to all of the fundraising groups who earned money last months through their Shure Pets fundraising efforts. Shure Pets saw the greatest number of fundraisers held in one month during December. The groups that participated in our fundraising program last month included: Ohio Toy Breed, Brigadoan Assistant Dogs, Humane Ohio, Northeastern Rottweiler Rescue, Bethlehem Catholic H.S. Band, Kentuckiana Pug Rescue, Hull Seaside Animal Rescue, Senior Santa and Friends, Roger's Rescue, North Carolina Rottweiler Rescue, Schaumburg High School Speech Team, Morgan Hill Dog Owners Group, Rutland Area Disaster Animal Response Team (RADART), Mid Atlantic Great Dane Rescue League, Inc. (MAGDRL), Friends of San Martin Animal Shelter, American Brittany Rescue, Banner Thunderbird Medical Center (BTMC) Gift Shop, Schnauzer Rescue, Animals Deserving of Proper Treatment (ADOPT) and Superior's Haven.

Bark, Meow, Neigh, Chirp and applaud for the following Pet Consultants as they all recently achieved bone- su levels (the bone-us level achieved is indicated next to their name): Barbara W. (#0262 Keller, TX) $2,000.00, Kimberly S. (#0664 Glendale, AZ) $2,000.00, Diane L. (#0719 Gilbert, AZ) $2,000.00, Nikolette B. (#0483 Garner, NC) $2,000.00, Tracey F. (#0303 Waterloo, IN) $4,500.00, April N. (#0415 Raleigh, NC) $4,500.00, and Ilene L. (#0551 Tampa, FL) $7,500.00. The Shure Pets Bone-us sales points program works as follows: For every dollar of Shure Pets products sold, you receive the equivalent of one Bone-us dollar. For every one person directly recruited to your Shure Pets business, you receive the equivalent of $200 Bone-us points. Depending on the Bone-us level reached, Pet Consultants earn a variety of Shure Pets rewards from business supplies and Cat-alogs to products and trips.

Pet Consultants, please let Kristina know when you have Pet Parties, expos, fundraisers and other events scheduled. Additionally, if you have any pictures from your events you would like to share them with us, please email them to kristina.meyer@shurepets.com.

Pictured is our "Pet of the Month," Beamer, sent in to us by Constance C. (#0782 Pataskala, OH). To have your pet considered for next month's Pet of the Month, please email your pictures to petlover@shurepets.com. Thank you for all your submissions, we look forward to sharing your pictures.

The Shure Pets average order during December was $111.63 Additionally, the average sales generated at a Pet Party was $369.44

New Jersey led the way with the greatest number of Pet Parties in December. Pennsylvania and California held the next greatest number of At-home Pet Parties during the month.

The top five highest producing Pet Consultants in December are listed below: 1. Sue C. (#0793 Hamburg, NJ), 2. Cris B. (#0543 Rutland ,VT), 3. Janet H. (#0139 Macomb ,IL), 4. Greg and Kathy K. (#0291 Wilmington, DE) and 5. Sherri O. (#0853 Washington, NJ).

In December, the Best Selling Shure Pets Teams were: 1. Best in Show (including Pick of the Litter, Leaders of the Pack and The Dream Retrievers) 2. Pawsitive Energy and 3. Dogs Gone Wild (If your team is yet to be named, please email Kristina at kristina.meyer@shurepets.com with your group's identity).

The top ten states with the greatest sales volume in December (three cheers for the Golden State): 1. California, 2. Illinois, 3. New Jersey, 4. Pennsylvania, 5. Ohio, 6. Florida, 7. Arizona, 8. Texas, 9. Vermont and 10. Maryland.

The ten states with the greatest number of orders placed last month: 1. California, 2. Illinois, 3. Pennsylvania, 4. Ohio, 5. New Jersey, 6. Florida, 7. New York, 8. Maryland, 9. Connecticut and 10. Arizona.

Shure Pets Top Twenty Best Selling Products: 1. Paramount Orange Mango Foaming Cleanser (#111), 2. Paramount Stain and Odor Control (#110), 3. Tidy Puppy and Kitten Mitten (#418), 4. Mug (#702), 5. Ideal Oatmeal Conditioning Shampoo (#116), 6. Aromutt Therapy Shampoo - Vivid Vanilla (#104), 7. Devine Canine Breath Mints (#206), 8. Ulti-mutt Candy Bar (#214), 9. Paramount Ear Solution (#103), 10. Caillou's Bone Treats - Peanut Butter (#205PB), 11. Paramount Mountain Fresh Foaming Cleanser (#123), 12. Purr-fect Pet Towel (#410), 13. "I Love My Dog" Bath Towel (#411), 14. Ideal Oatmeal Conditioning Spray (#117), 15. Paramount Medicated Shampoo (#101), 16. Paramount Vivid Vanilla Foaming Cleanser (#122), 17. Paramount Medicated Lotion (#102), 18. Paramount Tangle and Mat Combat (#115), 19. Paramount Paw Balm (#129) and 20. "No Dog Poop" Sign (#726).

Shure Pets Top Ten Best Selling Breeds (The German Shepherd moved up one spot while the only newcomer to the list is the Boston Terrier at #10): 1. Labrador, 2. Golden Retriever, 3. Rottweiler, 4. German Shepherd, 5. Pug, 6. Jack Russell, 7. Yorkie, 8. Beagle, 9. Dachshund and 10. Boston Terrier.

Quick Stats:

• 94% of Shure Pets Pet Consultants are female.
• Shure Pets has Consultants located in 49 states and Puerto Rico. Business has been conducted in all 50 states.
• 16.8% of our Pet Consultants have built teams and have begun to grow their downlines.
• States with the most Pet Consultants: California, Florida, Illinois, Pennsylvania, Ohio, New York, Michigan and New Jersey.
• 42.1% of our Pet Consultants have had direct sales of multi-level marketing experience prior to joining the Shure Pets team.

"I just wanted you to know [The Shure Pets] staff is helping me live out a dream I've had. I'm so happy to be doing Shure Pets and I think my sales so far have shown that, as I've only been a consultant for about three weeks. My goal is to be "Top Dog" by (before even) end of 2006...I am so in love with this business I can't even tell you. Thanks again." Gayellen D. (#0816 Simi Valley, CA).

“I received my cutting board today after it was held hostage by one of my recruits. Sue, who has four Rotties of her own, fell in love with the Rottie cutting board and I must agree, it is totally paw-some! The Rottie picture is perfect, almost too perfect to use. Thanks Shure Pets for another GREAT item!!" Nina H. (#0309 Oak Ridge, NJ).

"Got my order today and I LOVE my stuff!!!" Jen (Kentuckiana Pug Rescue).

"I say with certainty that "The Pound" stands behind its product line with 100% Customer Satisfaction. They want both customers and Pet Consultants to be completely satisfied with the products. This makes me confidant as a Pet Consultant that I can always offer my customers the best quality and the best service. Customers need to know that if there is ever a problem with an item, that it will be quickly solved/replaced – whatever needs to be done! Many thanks to "The Pound" for always coming through for me!" Sheryl S. (#0757 Old Bethpage, NY).

The January Featured Products of the Month are: Pet Stroller, S-s-stretch and Pet First-Aid Kit.

Pet Stroller (#817) is an ideal way to travel with your companion animals, especially smaller pets (puppies and kittens), older pets, or pets with hip ailments or arthritic joints. For use on both smooth and rough terrain. The four wheel Blue Stroller features parent tray, large storage basket, ergonomic one hand fold, front and rear entry, top, front and rear ventilation, front wheel shock absorbers and waterproof tray. The stroller includes a mesh window to keep bugs out, stores flat and opens and folds in five seconds. The pink Stroller includes all of the features of the blue model PLUS interior fleece pad and rain cover. Stroller is 12"W x 24"L x 22.5"H.

S-s-stretch (#524)is our tough 18" snake that stretches to 30" during play time with your dog. Durable and tough, the leopard printed S-s-stretch will keep your dog slithering with fun. 18"-30".

Pet First-Aid Kit (#501) is fit for all animals and contains items that could help your pet in times of an emergency. Kit includes 33 items:

• 1 Bandage, Cohesive, Flexible, 2" X 5 yds
• 1 Bandage, Cohesive, Flexible, 2" X 5 yds
• 2 Triple Antibiotic Ointment, 0.5 gm
• 1 Rectal Thermometer and Case
• 5 PVP Iodine Ointment, 1.5 gm
• 6 6" Cotton Tipped Applicators
• 1 Tape, Adhesive 0.5" X 5 yds
• 2 Gauze, Stretch, 2" X 5 yds
• 9 Gauze Pads, Various Sizes
• 1 Eye Irrigate, 1 oz.
• 1 Vaseline, 0.6 oz.
• 1 First Aid Guide
• 1 Cold Pack
• 1 Tweezers
• 1 Scissors

4th- Sharon N. (#0715 Naples, FL), 4th- Tom Z. (#0775 Clifton Heights, PA), 5th- Kristin O. (#0534 Lyndhurst, OH), 5th- Tricia B. (#0702 Newport Beach, CA), 6th- Maureen B. (#0749 Bayonne, NJ), 6th- Briana L. (#0798 Las Vegas, NV), 7th- Roseanne C. (#0542 Tuckerton, NJ), 8th- Donna G. (#0707 Newport Beach, CA), 9th- Linda H. (#0382 Porterville, CA), 10th- Audrey L. (#0729 Bay City, MI), 11th- Carol Ann G. (#0479 Lebanon, OR), 11th- Amy M. (#0484 Columbus, OH), 12th- Diana T. (#0671 Mount Morris, PA), 13th- Paula G. (#0241 Encino, CA), 13th- Verna S. (#0722 El Paso, IL), 13th- Shaunna A. (#0765 Wichita, KS), 14th- Susan D. (#0375 Lakeville, OH), 14th- Vanessa M. (#0416 Nebraska City, NE), 14th- Jessica D. (#0644 Levittown, NY), 14th- Suzanne W. (#0691 Haverhill, MA), 15th- Juanita R. (#0661 Land O Lakes, FL), 17th- Denise L. (#0478 Deerpark, NY), 17th- Susan P. (#0672 Round Lake, IL), 18th- Cheryl M. (#0422 Plains, MT), 18th- Melissa F. (#0850 Beech Bluff, TN), 19th- Carol C. (#0421 Warren, MA), 19th- Lori M. (#0815 Chatham, IL), 20th- Laurie M. (#0354 Van Etten, NY), 20th- Elizabeth L. (#0714 Blanchester, OH), 21st- Elizabeth O. (#0840 Boring, OR), 22nd- Lisa J. (#0637 Fayetteville, NC), 22nd- Kimberley G. (#0649 Rochester, NH), 23rd- Alison K. (#0361 West Valley, NY), 24th- Wendi L. (#0529 Denver, CO), 25th- DeeAnn Y. (#0490 Newton, IL), 27th- MaryAnn N. (#0774 Rye Brook, NY), 29th- Bonita O. (#0595 Ft. Collins, CO), 29th- Christie N. (#0696 Valparaiso, IN) and 31st- Kathleen P. (#0403 Tucker, GA).

Do you know what the purr-fect caption should be for this picture? If you have the best solution of what this picture's caption should be, send it in to info@shurepets.com. The most creative captions will be featured in our next newsletter! Good luck and send in your ideas today!

Cats have how many muscles in each of their ears?

Be the first to email info@shurepets.com with the correct answer and the winner will receive FREE Shure Pets Products! The correct answer to this issue's Bone-us Trivia will be printed in next month's Pet Gazette.

The December trivia question was: The Lhasa Apso is named after the Tibetan city Lhasa. What does "Apso" mean? Although we had many responses, Cheryl D. (#0783 Palm Harbor, FL) had the quickest correct response (Goat-like) and she received a special Shure Pets prize. Good luck to everyone on winning January's trivia question!

Shure Pets apparel is available in a wide variety of items, styles and colors! Stay warm during the Winter season while advertising your Shure Pets business everywhere you go with our sweatshirts, hoodies, mugs and hats. Additionally, new black T-shirts are now available. To order your Shure Pets items, click on the link below.

Shure Pets is a Proud Member of the Direct Selling Association (DSA).

The Direct Selling Association is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 150 companies are members of the association, including many well- known brand names.

The Association's mission is "To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers."

The cornerstone of the Association's commitment to ethical business practices and consumer service is its Code of Ethics. Every member company pledges to abide by the Code's standards and procedures as a condition of admission and continuing membership in the Association.