Pet Consultants Across America Valentine's Weekend: Excitement is in the air and a buzz is growing about our Shure Pets "Pet Consultants Across America Valentine's Weekend." Pet Parties will be conducted across the U.S. by Pet Consultants from Friday, February 11 through Sunday, February 13. These events will be fun and exciting, AND they will help increase awareness of Shure Pets on a national level all while celebrating our devotion to our "true companions" during the most loving weekend of the year.

The following Pet Consultants are hosting Open Houses that weekend in the following cities: Nina H. (#0309) Oak Ridge, NJ; Shure Pets Corporate Office, Chicago, IL; Mary F. (#0228) Owego, NY; Norma H. (#0346) Hallandale Beach, FL; Linda L. (#0145) Grottoes, VA; Gale W. (#0312) Cincinnati, OH; Sue J. (#0323) Clifton Park, NY; Sandy T. (#0148) Seabrook, NH; Nicole L. (#0012) Patterson, CA; Sharen S. (#0048) Fortville, IN; Tracey F. (#0303) Waterloo, IN; Alison K. (#0361) West Valley, NY; Joy F. (#0189) Minneapolis, MN; Beverly F. (#0104) Claymont, DE; Tanya S. (#0348) Long Island, NY; Michele C. (#0055) Richmond, VA; and Laura T. (#0342), Jacksonville, FL. To attend the Pet Party closest to you, please call the Shure Pets Office for more in-fur-mation (1.888.748.7373).

The Pet Consultant with the greatest total of overall sales from the weekend will win $100 worth of Shure Pets products. Additionally, whichever Pet Consultant recruits the most Pet Consultants to his or her team as a result of this weekend event will also receive $100 worth of Shure Pets Products. Pet Consultants, if you are planning on having an event Valentine's Weekend and haven't already let us know, please contact Kristina at kristina.meyer@shurepets.com and give us the details (which day and what time). This is truly a team effort that will continue making Shure Pets a household name.

Shure Pets University Our Shure Pets University (SPU) training program meets once a month at the Corporate Office, in Chicago's Old Town neighborhood. At SPU, we discuss the Pet Consultant business opportunity, developing marketing and public relations plans, the Shure Pets product line, growing your Shure Pets business, and more. All Pet Consultants are invited and encouraged to attend SPU, as there is much that can be gained during this hands-on gathering. If you cannot make a Shure Pets University session but are in the Chicago area and would like to meet the Shure Pets team, please call to schedule an appointment. We enjoy meeting each and every one of our Pet Consultants, hearing your opinions and suggestions.

Please mark your calendars now for the next Shure Pets University Programs. The next SPUs will be held on Tuesday, March 1, Tuesday, April 5, Tuesday, May 3 and Tuesday, June 7. Shure Pets is located at 1556 N. LaSalle St., Chicago, IL. Following each two-hour training session is Shure Pets' monthly "Meet and Greet" event, which is open to prospective Pet Consultants. The "Meet and Greet" session begins at 4:00 p.m. Advance reservations are required for Shure Pets University so we can plan accordingly. Please call 1.888.SHURE.PETS or email info@shurepets.com. We look forward to seeing you at SPU!

Tuesday Weekly Conference Calls: Shure Pets began weekly conference calls with Pet Consultants and Pet Consultant Teams this past month with grr-eat success. The outcome was beneficial to everyone involved. Pet Consultants learned about current activities being planned by the Corporate Office team. Pet Consultants also had the opportunity to provide feedback and learn how to make their own businesses successful. To be included on a conference call or to schedule your team meeting via conference call, you need to RSVP at least 24 hours before the call. Note: Only the first 10 people to RSVP for a conference call will be accepted. Space is limited so RSVP early. Please email Kristina at kristina.meyer@shurepets.com to schedule a time and date for your call. We will send you more in-fur-mation and instructions for your participation in the conference call once your reservation has been made. The conference call schedule will be as follows: 1st Tuesday of the month: Shure Pets University (Chicago office), 2nd Tuesday of the month: 7:00 p.m. - 9:00 p.m. EST conference call with new Pet Consultants (those who have signed up during the previous month), 3rd Tuesday of the month: 7:00 p.m. - 9:00 p.m. EST conference call with Shure Pets teams, 4th Tuesday of the month: 7:00 p.m. - 9:00 p.m. EST conference call for any Pet Consultant (please schedule your time in advance with Kristina).

To the right are February's "Pets of the Month," Blitz and Brody, taken care of by Nina H. (#0309 Oak Ridge, NJ). To have your pet considered for next month's Pet Gazette, please send your pictures to petlover@shurepets.com. Thank you, and we look forward to sharing your pictures.

January began the year off on the right paw. Pet Consultants saw an average order size of $131.42! The average sales generated at a Pet Party rose to $449.42. Party On!

Alabama and Delaware led the way with the greatest number of Pet Parties in January.

The top five highest producing Pet Consultants in January are listed below. Way to go Consultants!! 1. Terri L. (#0304 Madison, AL), 2. Greg & Kathy K. (#0291 Wilmington, DE), 3. Norma H. (#0346 Hallandale Beach, FL), 4. Laura T. (#0342 Jacksonville, FL) and 5. Nina H. (#0309 Oak Ridge, NJ).

The three top producing teams overall for January: 1. Pawsitive Energy, 2. Best in Show, 3. Paws R Us. Wonder-fur job Teams. We look forward to continued growth in the upcoming months! If your team currently does not have a team name, please email Kristina (kristina.meyer@shurepets.com) to claim your group identity.

The top ten states with the greatest sales volume in January: 1. Florida, 2. Alabama, 3. Delaware, 4. New Jersey, 5. Illinois, 6. Iowa, 7. California, 8. Texas, 9. New Hampshire, and 10. New York

The ten states with the greatest number of orders placed last month: 1. Florida, 2. Illinois, 3. California, 4. New York, 5. Wisconsin, 6. New Jersey, 7. Pennsylvania, 8. Michigan, 9. Maryland, and 10. Iowa

Shure Pets Top Ten Best Selling Breeds: 1. Lab (black), 2. Golden Retriever, 3. Rottweiler, 4. Jack Russell, 5. Brittany, 6. German Shepherd, 7. Lab (yellow), 8. Pug, 9. Beagle, and 10. Boxer

Our Pet Consultant Sales Force is comprised of 92% females and 8% males. 54% have had some prior experience with other direct sales companies (or Party Plan Businesses).

States with the highest number of active Pet Consultants as of January 2005: 1. Illinois, 2. California, 3. Florida, 4. New York, 5. Michigan, 6. Ohio, 7. Pennsylvania, 8. Colorado, 9. Arizona, and 10. New Jersey.

According to Pet Business Magazine (February 2005), Dog owners spend $475 per year on their canine and Cat owners spend $416 per year on their feline.

"I count becoming a [Shure Pets Pet Consultant] as one of the best decisions I made in 2004. Shure Pets is vastly different from other companies. For that I'm grateful....I just got my umbrella (#704) a week ago and I love it! It's not only cute, but it's huge and sturdy. A very good value for what it costs." Tracy W. (#0214 Fishers, IN).

"Woo Hoo, I got my New Puppy on the Block Kit and I just placed an order for additional goodies! Now I will be testing the Shure Pets products on my kiddies, Max, Cleo, and Liberty. I am sure they are going to be very happy!" Norma H. (#0346 Hallandale Beach, FL).

"The Tangle & Mat Combat (#115) and the Oatmeal Conditioning Spray (#117) are both EXCELLENT products. I use the Oatmeal Conditioning Spray on my Golden Retriever because she tends to have skin allergies and this really relieves her itching. Before I started using it, she would bite herself raw but now she gets immediate relief and quits chewing." Linda L. (#0145 Grottoes, VA).

"I LOVE Shure Pets!!! I am having so much fun with this. I LOVE getting recruits and new orders! Nina H. (#0309 Oak Ridge, NJ).

The February Featured Products of the Month are: Breed Specific Pet Apron, Devine Canine and Feline Breath Drops, and Furniture/Car Throw

Breed Specific Apron (#723). This apron is a functional, full sized apron that features a picture of your favorite breed wearing a chef's hat. On the pocket is the witty saying "The chef is not responsible for dog hair in the food." The apron is white. Thirty-two different dog breeds are available.

Devine Canine and Feline Breath Drops (#207D and #207C). Devine Canine and Feline Breath Drops help eliminate icky doggy and kitty breath. They are composed of all natural parsley seed oil & sunflower oil. Just mix two to four drops in your dog or cat's food daily and notice better smelling breath. 1 fluid oz.

Furniture/Car Throw (#805). Furniture/Car Throw allows you to fur-proof your furniture or your car. Keep important areas spotless by applying our warm, comfortable throw over your upholstery pieces or car seats. Throw is plush and allows pets to feel at ease while effectively keeping dirt, stains, and hair off your seats. Machine washable and available in grey or beige. Furniture/Car throw is 60" x 60".

Shure Pets is planning its first annual Pet Consultant Conference for the weekend of September 24 & 25 2005. The Conference will be held in Chicago, Illinois. All Pet Consultants are invited and encouraged to attend. The conference will be an exciting event packed with activities and entertainment, while squeezing in our important Shure Pets business. At the conference we will discuss all areas of your Shure Pets business including products, marketing, and recruiting. We will recognize and celebrate our Pet Consultants' accomplishments in the following award categories: Ulti-mutt Sales Award, Leader of the Pack Award, Waggin' Tails Increase in Sales Award and the Purr-fect Attitude Award , among others.

Please watch this section of the newsletter for more in-fur-mation regarding the conference as it becomes available.

What is the largest recorded number of kittens born in a lifetime to a single female cat?

Be the first to email trivia@shurepets.com with the correct answer and the winner will receive FREE Shure Pets Products! The correct answer to this issue's Bone-us Trivia will be printed in next month's Pet Gazette.

The January trivia question was: In Dr. Seuss' How the Grinch Stole Christmas, what is the name of The Grinch's dog? The correct answer is: Max. Although we had many responses, Laura F. (#0173 East Lansing, MI) was the quickest correct response and she received a special Shure Pets prize. Good luck to everyone on winning February's trivia question!