Shure Pets, our signature At-Home Pet Parties, and our unique product line were recently featured in The Dallas Morning News, Boca Dog Magazine (Florida), Boca Raton Magazine (Florida), Des Moines Register and The Wichita Eagle (Kansas). The Dallas Morning News piece focused on the wide range of Shure Pets products, "everything from doggie apparel, accessories and beauty supplies to treats and biscotti bars and "Yappy Meal" Platters'", while the Wichita Eagle highlighted our unique Pet Party get togethers. To view Shure Pets articles and appearances in the news please click on the "Shure Pets In The News" link below.

"Pet Consultants Across America" Valentine's Weekend: The goal of this nationwide event is that Pet Parties will be conducted across the U.S. by various Pet Consultants during either Saturday, February 11 or Sunday, February 12, 2006. These Pet Parties are intended to help us show our pets the love they deserve for the Valentine’s howl-iday, as well as helping with our national presence. Pet Parties will occur that weekend from Washington and California to Ohio and New Jersey and everywhere in between. If you would like to attend your local Pet Party, please contact us toll-free at 1.888.SHURE.PETS and we will yappily put you in contact with your local host so that you can attend a Pet Party and celebrate your "puppy love".

Shure Pets University (SPU): Our Shure Pets University training program meets monthly at the Corporate Office in Chicago, Illinois. This seminar serves as a platform to discuss Shure Pets and trends in the Direct Selling and Pet Industries, as well as offering tips to help you grow, develop and maintain your business. All Pet Consultants are invited and encouraged to attend SPU. If you cannot make a Shure Pets University session but are in the Chicago area and would like to meet "The Pound", please call or email info@shurepets.com to schedule an appointment.

SPUs are held on the first Tuesday of the month. Please "mark" your calendars for the next Shure Pets University Training Programs held on:

• Tuesday, February 7
• Tuesday, March 7.

Conference Calls: All Tuesdays (outside of the first Tuesday of the Month which is reserved for SPU) conference calls occur for Pet Consultants to participate in and share ideas with each other and the Shure Pets Pound.

• The 2nd Tuesday of the Month's Conference Call is for all new Pet Consultants
• The 3rd Tuesday is for any Pet Consultant Team and
• The 4th Tuesday is open to all Pet Consultants and the topic will be advertising your Shure Pets business.

Back-end Software: Phase I of the new Pet Consultant software system is underway. This new system allows all Pet Consultants to create their own unique, purr-sonalized websites where they can track their sales and genealogy, upload their pictures and stories and enroll new Pet Consultants into the Shure Pets business. Phase II is currently being worked on and will include more efficient order entry, Pet Party and fundraiser order entry, order tracking and much more. For more information on the software system or to purchase it, please email Kristina (kristina.meyer@shurepets.com).

Featured in the picture above is Consultant Brie M. (#798 Las Vegas, NV) at the January Jubilee in The Palace Station Casino in Las Vegas. Pet Consultants, participating in expos, fairs, events and fundraisers is an excellent way to increase your target customer base and spread the word about your Shure Pets business. You are "shure" to meet new customers and potential recruits through these venues.

Four Paws Up to all of the fundraising groups who earned money last months through their Shure Pets fundraising efforts. The groups that participated in our fundraising program in January included: Capital Area Humane Society (CAHS), Mary Pat's School of Dance, Poway Academy of Learning, Doberman Assistance Rescue & Education (DAR&E), and Greater Chicago Cavalier Rescue.

Congratulations to Ilene L. (#551 Tampa, FL) for recently achieving higher Breed Level Status. Ilene has earned the "Junior Pack Leader" title. The Shure Pets Team is proud of her accomplishment and we look forward to continuing to work with Ilene to achieve her purr-sonal and purr-fessional goals. (For more in-fur-mation about Ilene, check out the Pet Consultant of the Month feature in this newsletter.)

Bark, Meow, Neigh, Chirp and applaud for the following Pet Consultants as they all recently achieved bone- us levels (the bone-us level achieved is indicated next to their name): Shanon P. (#385 Carlsbad, CA) $2,000.00, Tara D. (#817 Danielsville, PA) $2,000.00, Donna F. (#789 Citrus Heights, CA), $2000 and Lea K. (#436 Vacaville, CA) $7,500.00. The Shure Pets Bone-us sales points program works as follows: For every dollar of Shure Pets products sold, you receive the equivalent of one Bone-us dollar. For every one person directly recruited to your Shure Pets business, you receive the equivalent of $200 Bone-us points. Depending on the Bone-us level reached, Pet Consultants earn a variety of Shure Pets rewards from business supplies and Cat-alogs to products and trips.

Pet Consultants, please let Kristina know when you have Pet Parties, expos, fundraisers and other events scheduled. Additionally, if you have any pictures from your events you would like to share them with us, please email them to kristina.meyer@shurepets.com.

Pictured is our "Pet of the Month," Magoo with Tango (#514), sent in to us by Janet H. (#139 Macomb, IL). Janet states, "Magoo doesn’t get attached to many toys but he absolutely loves “Tango”. It’s been his constant companion since he pulled it out of the bag on Christmas morning! He loves taking naps with him on the couch! He woke up long enough to pose for this picture. Thanks for having such great products!" To have your pet considered for next month's Pet of the Month, please email your pictures to petlover@shurepets.com. Thank you for all your submissions, we look forward to sharing your pictures.

The Shure Pets average order during January was $82.77 Additionally, the average sales generated at a Pet Party was $378.22

California led the way with the greatest number of Pet Parties in January. Pennsylvania held the next greatest number of At-home Pet Parties during the month.

The top five highest Pet Consultant earners in 2005 (including downline commissions) are listed below: 1. Sandra T. (#148 Seabrook, NH), 2. Greg & Kathy K. (#291 Wilmington, DE), 3. Nina H. (#309 Oak Ridge, NJ) 4. Gale W. (#312 Cincinnati, OH) and 5. Deborah L. (#406 Northampton, PA) Keep up the great work in 2006- The Year of the Dog!

The top five highest producing Pet Consultants in January are listed below: 1. Jeffrey A. (#837 Tampa, FL), 2. Ginger K. (#871 Houston, TX), 3. Tara D. (#817 Danielsville, PA), 4. Lindette B. (#899 Crystal Lake, IL) and 5. Dawn K. (#728 Greenville, IL).

In January, the Best Selling Shure Pets Teams were: 1. Best in Show 2. Pick of the Litter 3. Shure Pets Tampa Bay 4. Pawsitive Energy and 5. Dogs Gone Wild (If your team is yet to be named, please email Kristina at kristina.meyer@shurepets.com with your group's identity).

The Pet Consultant with the largest number of direct recruits in January is: Sandy T. (#148 Seabrook, NH) with seven new direct recruits.

The top ten states with the greatest sales volume in January (three cheers for the Sunshine State): 1. Florida, 2. California, 3. Illinois, 4. Pennsylvania, 5. Ohio, 6. Texas, 7. New Jersey, 8. New York, 9. Wisconsin and 10. North Carolina.

The ten states with the greatest number of orders placed last month: 1. California, 2. Illinois, 3. Florida, 4. Ohio, 5. Pennsylvania, 6. New Jersey 7. New York, 8. Connecticut, 9. Nevada and 10. New Hampshire.

Shure Pets Top Ten Best Selling Breeds (The only change to the list is the Border Collie at #10): 1. Labrador, 2. Golden Retriever, 3. Rottweiler, 4. German Shepherd, 5. Pug, 6. Jack Russell, 7. Yorkie, 8. Beagle, 9. Dachshund and 10. Border Collie.

"I am so excited. The pink stroller (#817) came tonight after dark. Taffy was wagging her tail while I put the wheels on it. I took her for a ride around the house and she was loving it. I can't wait to actually take her out in it. Thanks so much for all of your help. I put my first Cat-alog party in tonight too. That is so much fun. I love this company. Thanks again for everything." Laurie N. (#874 Coconut Creek, FL).

"I want to first say that I am so impressed with Shure Pets so far. The manual is wonderful; the Shure Pet's Consultant Page is so informative and helpful; and the software is going to be great too. It's obvious that you really do everything you can to help the Pet Consultants in becoming successful. Not every company is like that, at least not to this extent." Suzanne W. (#880 Pittsburgh, PA).

"This evening I was at a function at my Church and two of the ladies had ordered [Shure Pets] beds from me. They were both talking about how great the beds were and how their individual dogs love them. One of the ladies was boasting about the Hurley (#504) she bought and how the dogs love them and couldn't chew through it. That felt really good. I was smiling from ear to ear." Gayellen D. (#816 Simi Valley, CA).

"You're going to love working for Shure Pets, I've been a Pet Consultant since September and am having the time of my life and meeting great people in the process...everyone in the Shure Pets family is very helpful." Pat F. (#739 Oak Ridge, NJ).

"I have to say that my Shure Pets products that I have used on [my horse] this season really seemed to set her apart from the crowd...We have some great pet products that I truly believe are the best on the market. So here is a special thank you to Andrew Shure from Shure Pets for having a great line of products that I am grateful to use and happy to sell." Janet K. (#527 Golden, CO).

The January Featured Products of the Month are: Catnapper, Hungry Horse Treats and Furry Angel Memorial Candle.

Catnapper (#807) is a comfortable feline hammock bed created to conveniently mount on most window sills. Catnapper comes with a removable, washable faux fleece cover. Rigorously tested and researched to hold up to 35 pounds. Catnapper is 24" x 15".

Hungry Horse Treats (#221) are holistic morsels that are nutritionally sound and contain the freshest, natural ingredients including rolled oats, apple sauce, carrots, apples and wheat bran. Each bag contains around 15 treats.

Furry Angel Memorial Candle (#706) lets you honor your lost pet. Isla Pashal Richardson's message is included "...Grieve not, nor speak of me with tears, but laugh and talk of me as if I were beside you... I loved you so 'twas Heaven here with you." Blank card also included. Burns up to three days.

Behold Mold: Leftover bread or cheeses that have gone bad are not good treats for your canine pal. Many moldy foods that have been previously refrigerated can cause seizures and muscle tremors if ingested by dogs. Additionally, moldy walnuts can be a source of the same toxin, Penitrem A, produced by a fungus and found in moldy dairy products. Remember, if it is not good enough for human consumption, then throw it away and avoid giving it to your canine.

Adopt-a-Cat: Cats and kittens that are adopted from shelters and rescue groups are more likely to have minor illnesses that can materialize into serious infections if untreated. Before you leave with your new feline, ask the shelter or rescue group for a written copy of their medical support policies. Is vet care provided, and for how long? If you have another animal in the house, it is a wise idea to keep them separated for a few days and introduce them to each other slowly, making it less likely that your resident pet will catch anything from your new pet. Remember never to give your cat any human medication unless directed to do so by your veterinarian (many common human medications like Aspirin are dangerous to cats).

Vet Select: For routine pet check-ups, please choose your veterinarian carefully and make "shure" he can fulfill your pet's needs. Good veterinarians take the needed time to advise, reassure and console you and your companion animal. They are available, can be reached by phone and are knowledgeable on the latest field developments. The veterinarian's work facilities should be clean, neat and well-equipped (ask them for a tour if you like). A good veterinarian can make a world of difference when it comes to your pet's health and happiness.

1st- Leslie G. (#767 West Caldwell, NJ), 1st- Chazell S. (#818 Paso Robles, CA), 1st- Danielle P. (#868 Essex Jnt, VT), 1st- Dorene M. (#902 Assonet, MA), 2nd- Gabriella C. (#370 Stanhope, NJ), 2nd- Brenda H. (#460 Youngsville, LA), 2nd- Linda B. (#470 Streamwood, IL), 2nd- Pam Y. (#549 Carson City, NV), 3rd- Emily D. (#799 Chicago, IL), 4th- Lauri L. (#755 Saylorsburg, PA), 7th- Angela M. (#844 Oakland, CA), 10th- Joyce F. (#606 Charleston, SC), 12th- Lee Ellen C. (#869 Berryville, AR), 12th- Anne S. (#114 Albuquerque, NM), 12th- Mark V. (#721 LaPalma, CA), 12th- Loretta S. (#855 Marseilles, IL), 13th- Terri L. (#304 Madison, AL), 13th- Elizabeth C. (#541 Carpentersville, IL), 13th- Shelley S. (#677 Lakewood, CO), 13th- Joanne M. (#713 South Weymouth, MA), 14th- Christen C. (#636 Annapolis, MD), 15th- Sharon D. (#256 Greensboro, MD), 15th- Dawn P. (#630 Milwaukee, WI), 17th- Mary H. (#368 Lewis Run, PA), 17th- Michael P. (#692 Lithia, FL), 18th- Anita G. (#578 Apple Valley, MN), 18th- Rebecca M. (#849 Painesville, OH), 19th- Cindy R. (#654 Tomball, TX), 19th- Lynne B. (#887 Indian Wells, CA), 21st- Stephanie J. (#482 Bangor, ME), 21st- Melissa O. (#515 Tocca, GA), 21st- Karen D. (#528 St. Albans, VT), 21st- Apryll L. (#573 Evans, CO), 23rd- Susan K. (#680 Jericho, NY), 24th- Kerrie L. (#329 Bethlehem, PA), 24th- Therese N. (#575 Glastonbury, CT), 24th- Sandy W. (#866 Medford, NJ), 25th- Carol C. (#290 New Boston, MI), 25th- Lisa K. (#357 Durbin, WV), 26th- Melissa R. (#426 Tucson, AZ), 27th- Gail R. (#788 Babbitt, MN), 27th- Sherry L. (#930 Columbia, PA) and 28th- Susan K. (#440 Marietta, OH).

Last month we asked what the purr-fect caption should be for this picture. The most creative caption is featured below:

"This yoga class is fun!" Grace L. (#152 Manassas, VA).

Thank you for all of your submissions.

The dog breed "Papillon" derived from what origin and word?

Be the first to email info@shurepets.com with the correct answer and the winner will receive FREE Shure Pets Products! The correct answer to this issue's Bone-us Trivia will be printed in next month's Pet Gazette.

The January trivia question was: Cats have how many muscles in each of their ears? Although we had many responses, Laura T. (Silver Lake, KS) had the quickest correct response (30) and she received a special Shure Pets prize. Good luck to everyone on winning February's trivia question!

Shure Pets apparel is available in a wide variety of items, styles and colors! Stay warm during the Winter season while advertising your Shure Pets business everywhere you go with our sweatshirts, hoodies, mugs and hats. Additionally, new khaki and white baseball caps are now available. To order your Shure Pets items, click on the link below.

Shure Pets is a Proud Member of the Direct Selling Association (DSA).

The Direct Selling Association is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 150 companies are members of the association, including many well- known brand names.

The Association's mission is "To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers."

The cornerstone of the Association's commitment to ethical business practices and consumer service is its Code of Ethics. Every member company pledges to abide by the Code's standards and procedures as a condition of admission and continuing membership in the Association.