Pictured to the right is new Shure Pets team member Mary Kay Piper.

Dog/Cat Toy of the Month Club: is now available! Once you sign up for the 6-month club, Shure Pets will mail out the designated toy for your cat or dog (small dog and large dog club to select from) every month on the 15th of the month. Please see your Pet Consultant's replicated websites or contact them for more in-fur-mation. Makes a grr-eat gift for your pet or any companion pet you love.

Will you be my Valentine?: Valentine?s day lets you express your love for your significant other - your pet! To help us celebrate this Howl-iday, we will be discounting several of our best-selling, most-loved treats from February 1 to February 28. This will include Caillou?s Bone Treats (Pack of 3- #205A), the Kit-Tea-Kat-Nip (#218) and Kitty Shrimp Cock-tail (#236). The items will be reduced by 10% during the month of February. Remember your pet and the unconditional love he has given you this Valentine?s day!

February 2007: Be the Host with the Most: For every hostess of a Shure Pets Party in February (minimum retail sales of $200.00 or more) you can receive our odor-iffic retired 8 oz. Merry Cherry Spritzer (Cherry108) for free. Please let us know when the qualifying Pet Party order is submitted in February (Pet Consultant, if party order is submitted online, please e- mail Kristina.Meyer@shurepets.com with your request immediately after the order is placed). Free Merry Cherry Spritzer must ship to the same address as other items from the February party.

Gift Certificates: Shure Pets Gift Certificates have come barking back! Buy Gift Certificates (available in $25.00 increments) to give as presents to customers or loved ones. Tax, shipping and handling do not apply when purchasing Gift Certificates.

Pet Insurance: As of January 22, we are now be able to provide Pet Insurance in the following states (in addition to the states we are currently in) through our partner, Pet's Best Insurance: Florida, Alabama, Arkansas, Hawaii, Massachusetts, Ohio, Pennsylvania, Maryland, New Jersey, Wisconsin, Delaware, South Dakota, Maine, Vermont, South Carolina, Mississippi, Tennessee, and West Virginia. More in- fur-mation on the Pet Insurance can be found at http://www.petsbest.com/landing/shurepets.aspx. Please call Steve Gardner with Pet's Best at 877-738- 7237 ext. 311 for any additional questions or to enroll.

Conference Calls: On the first four Tuesdays of each month, conference calls occur for both interested leads and Pet Consultants to participate in, learn about the business opportunity and share ideas with each other and the Shure Pets Pound.

• The 1st Tuesday of the Month's Conference Call is for all interested Pet Consultants and leads who want to explore the Shure Pets business opportunity in grr-eater de-tail before enrolling.
• The 2nd Tuesday of the Month's Conference Call is for all new Pet Consultants who have recently enrolled in the business opportunity
• The 3rd Tuesday is open for all Pet Consultants - this month's theme will be "Leads/Calendar Scheduling"
• The 4th Tuesday is scheduled for our Leadership Committee.

Shure Pets University: Our Shure Pets University (SPU) training course is being amended to be offered quarterly. We are looking to schedule these events on the first Tuesdays of the following months: March (6th), June (5th), September (4th) and December (4th) of 2007. This seminar serves as a platform to discuss Shure Pets and trends in the Direct Selling and Pet Industries, as well as offering tips to help you grow, develop and maintain your business. All Pet Consultants are invited and encouraged to attend SPU. Shure Pets is located at 1556 N. LaSalle St., Chicago, IL. Advance reservations are required for Shure Pets University so we can plan accordingly. Please call 1.888.SHURE.PETS or email info@shurepets.com. We look forward to seeing you at SPU!

Ulti-mutt Product Invention Contest: Shure Pets is looking for unique products to put in future Cat-alogs. If you, or someone you know, has created a pet product and would like to have it sold under the Shure Pets name, tell them to visit http://www.shurepets.com/invention.html and complete the entry form contest details. Entries must be received by February 28, 2007. We thank you for all of your submissions and creativity we have received so far - make "shure" to get your submission in soon as the entry date is quickly approaching.

Grrr-eat Start Program: Through our Grrr-eat Start Program for our New Pet Consultant Puppies: In the first ten days of your business, if you sell $500 of Shure Pets products and book two upcoming Pet Parties (within the upcoming 30 days), you will earn a $75.00 credit towards any Shure Pets products and/or business supplies. Additionally, if you sell $1,200 of Shure Pets products and directly recruit one person, or more, in the first thirty days of your business, you will earn a Shure Pets T-shirt (small ? x-large) and cap. The ten or thirty days start on the day that you receive your ?New Puppy on the Block? Starter Kit.

Deidra E. (#1313 Norfolk, MA) has two dogs - a Miniature Schnauzer named Abbie-Rose (seven years old) who she got through Schnauzer Rescue when she was a baby, and a Bichon Frise named Jolee Cinelle (two years old). Deidra first heard about Shure Pets when she read an article in Dog Fancy magazine in February of 2006. She signed up to become a Pet Consultant in July of that year.

Deidra states, "Everything I know about Shure Pets I love. As an animal lover, finding this company was a dream come true. I love the products, the way things operate, and I love doing the parties! The concept of in home Pet Parties is fantastic and I only see Shure Pets growing bigger and bigger! I hope to continue to do well in sales and get a nice 'pack' under me that I can inspire and lead to big things as well."

"Prior to my joining Shure Pets, I had not worked in quite a while. I had Kidney Cancer and lost my left Kidney which left me mobility impaired and I could not walk due to muscle damage during my surgery. I have been getting stronger; and now I'm able to walk and stand almost as well as I could prior to my illness. Being able to actually DO this type of thing is just amazing to me. I have met so many amazing people and, of course, fabulous pets as well and being 'out there' again has given me such joy - it's hard to really express what this in fact HAS done for me. But, I assure you, it's all good!"

"I have had a lot of luck with doing fundraisers for different organizations in my area - cat shelters and dog rescues - and it's been GREAT. I love doing the fundraisers as it makes me feel good knowing that a shelter or rescue group can benefit from its members buying great products for their own pets. Obviously telling everyone you know about Shure Pets doesn't hurt, but honestly, at this point, my biggest success has been doing fundraisers!"

The above image is of Deidra with her "girls", Jolee Cinelle and Abbie-Rose.

Featured in this picture is a booth set up by Pet Consultants Kathleen B. (#377 Madeira, OH) and Jaison and Beth K. (#1194 Cincinnati, OH) at a pet-related event. Pet Consultants, participating in expos, fairs, events and fundraisers are excellent ways to increase your target customer base and spread the word about your Shure Pets business. You are "shure" to meet new customers and potential recruits through these venues.

The top five highest producing Pet Consultants in January are listed below:

• 1. Laura C. (#1615 Gansevoort, NY)
• 2. Nadene H. (#708 Grand Forks, ND)
• 3. Joseph W. (#1640 Arden, NC)
• 4. Tracey S. (#1237 Strasburg, VA)
• 5. Michelle P. (#1642 Manomet, MA).

The teams with the largest amount of retail volume in January are listed below (no change from December):

• 1. Best in Show
• 2. The Stray Hounds
• 3. Pets are People Too
• 4. For Pet's Sake
• 5. Hot Diggity Dogs

The largest order received in January was from: Laura C. (#1615 Gansevoort, NY) at $748.50.

The average order size (retail amount, including Pet Parties) submitted last month was $97.69.

The Pet Consultant with the largest number of direct recruits in January is: Richard D. (#1673 Beverly, MA). Keep up the howl-ing good work!

Congratulations to the Empire State (New York)! The states with the highest retail sales volume in January are:

• 1. New York
• 2. Massachusetts
• 3. Arizona
• 4. New Hampshire
• 5. North Carolina
• 6. Connecticut
• 7. Virginia
• 8. North Dakota
• 9. Ohio
• 10. California

The states with the largest number of orders placed last month are:

• 1. New York
• 2. North Carolina
• 3. California
• 4. Massachusetts
• 5. Ohio
• 6. Arizona
• 7. Pennsylvania
• 8. Illinois
• 9. Connecticut
• 10. Florida

The top 15 Best Selling Shure Pets Items during the Month of January are:

• 1. Note Pad (Breed Specific) (#768)
• 2. Hurley (#503-504)
• 3. Stain and Odor Control (#110)
• 4. Oatmeal Shampoo (#116)
• 5. Lolli-pups(#238)
• 6. Ulti-mutt Joint Relief Vitamins (#202)
• 7. Paw Balm (#129)
• 8. Emu Oil Shampoo (#132)
• 9. Aromutt Therapy Candle - Maple Sugar (#304)
• 10. Stoneware Mug (Breed Specific) (#702)
• 11. Beef Jerky Dog Logs (#216)
• 12. Life Bowl (#622)
• 13. Dog Collars (#415)
• 14. Orange Mango Foaming Cleanser (#111)
• 15. Daily Dog Vitamins (#201)

Bark, Meow, Neigh, Chirp and applaud for the following Pet Consultants as they all recently achieved bone-us levels (the bone-us level achieved is indicated next to their name):

• Adrienne V. (#52 Sapulpa, OK) - $2,000.00
• Laura C. (#1615 Gansevoort, NY)) - $4,500.00.

A survey conducted last year by Washington-based Pew Research Center found that:

• 85% of pet owners call their dog "members of the family."
• 78% of pet owners call their cat "members of the family."
• 80% of pet owners buy birthday or holiday gifts for pets.
• Nearly 50% of women said they relied more on their pet's affection than they did on their spouse's or children's.

If you have pictures of your companion animals playing or using any Shure Pets products, please feel free to email them to david.feld@shurepets.com for potential inclusion in upcoming Shure Pets Cat-alogs.

"I just had to tell you how pleased I am with my recent purchase. I gave my husband a Shure Pets Purr-sonalized Painted Portrait (#616) of our dogs for Christmas. This is amazing ? it turned out better than I had ever imagined. I would highly recommend this to anyone as a wonderful keepsake."-Janet H. (#139 Macomb, IL).

"I love those [Pill Popper] treats (#226). It makes giving our epileptic dog her pills so much easier. We have to give her some twice a day so we don't want to have to shove them down her throat or give her a lot of cheese." -Colleen M. (#1316 Fort Walton Beach, FL)

"I sold some to a mobile groomer in my area - He likes our product line better because the shampoos develop a richer lather than any others he has tried. He's trying to push for a gallon size of Bright White (#114). He says every groomer uses that one, that's why the dogs look so good when they leave." -Deanna M. (#486 Goodyear, AZ)

The February Featured Products of the Month are: Paramount Ideal Oatmeal Shampoo, Pet Ramp and Note Pads - Breed Specific.

Ideal Oatmeal Conditioning Shampoo #116 or #G116 is our best selling shampoo. This conditioning itch-relieving product is formulated for all dogs, cats, ferrets and rabbits, especially those with sensitive skin. Ideal Oatmeal Shampoo removes dead skin and remoisturizes. Available in 17. oz (#116) or Gallon size (#G116).

Pet Ramp #502 can be used to help your pet up or down from higher locales including beds and SUVs. Made from lightweight plastic, the adjustable ramp features non-slip carpeted surface, wide, stable design, high sidewalls and rubber feet. The telescoping design makes it easy to slide in and out for use and show. Ramp is strong enough to help the biggest dog (up to 300 lbs.), yet light enough to carry without effort. Easy to slide open and close. Safety release latch prevents accidental opening. 39" - 70" x 18" x 5".

Note Pads - Breed Specific (#768) let you capture your thoughts or compose a letter with your breed of choice (in various poses) guarding the left hand corner. Two pads of 50 sheets each for a total of 100 sheets. 5.5" x 8.25".

Cheer for the Ear: Doggy ear care is often overlooked, but critical in importance. Dirt and debris in the ear canal can lead to inflammation and/or infection. Routine ear care includes using products which cleanse the ear of harmful debris, assist in drying the ear canal and prevent 'otitis', a chronic inflammation and infection of the external ear canal. Additionally, ear mites and parasites can invade your canine's ears. These mites typically cause a dry, dark brown debris to form in the ears of dogs. Shure Pets Paramount Medicated Ear Cleaner (#103) may be used as a daily ear cleaner or for therapeutic treatment for odor and to treat inflammation due to ear mite/parasite infestation.

A Hairy Situation: Felines may spend up to 1/3 of their waking hours grooming their bodies. Their tongue includes tiny barbs that pull loose hair from its coat, resulting in swallowed hair. The swallowed fur becomes difficult to digest, compacting with food in the intestines, leading to a "hairball". Signs of a hairball include dry, hacking coughing, vomiting post- meals, poor appetite, weight loss and fur-like clumps on the floor. Shure Pets Purr-fect Hairball Solution (#208) is designed to eliminate hairballs, reduce the likelihood of hairball formation and support hair and skin health.

Feathered Friends: Bird feathers may be light but they are very strong, flexible and tough. The feathers do not grow all over the bird; beaks and eyes have no feathers and most birds have featherless legs and feet. Feathers grow only in certain areas called 'feather tracks'. The contour feathers overlap so they appear solid, but limiting the number of feathers help to keep down the body weight. Shure Pets Paramount Bird Spray (#118) is formulated as a plumage and skin conditioner. When used as directed, it will actually tighten feathers, cleanse oil sacks, remove scales and prevent excessive molting.

Our "Pet of the Month" is Juju sent to us by Pet Consultant Brandi M. (#1699 Leon, KS). To have your pet considered for next month's Pet of the Month, please email your pictures to petlover@shurepets.com. Thank you for all your submissions, we look forward to sharing your pictures.

Chicago, IL? Shure Pets (The Premier Direct Seller of Pet Products and Accessories) proudly announces its first ever ?Companion of the Year? contest to honor a pet who has truly made a difference in the life of those around him/her the previous year. This pet will have demonstrated an outstanding or heroic achievement by helping humans and enhancing the lives of their owners, other animals and the community. Examples may include assistance pets, pets that saved or stood by their owner through tough times, or an animal that helped introduce two individuals to each other.

Applicants must write a brief essay describing their reasons for nominating the pet, including details about why this companion has truly enriched the lives of those around him/her. Please email your submission to info@shurepets.com with the subject line, "Companion the Year Contest", or mail your entry to Shure Pets, 1556 N. LaSalle St. Chicago, IL 60610. All entries must be received by Thursday, May 31, 2007 (this deadline has been extended).

The 2007 ?Companion of the Year? will be reviewed and selected by a Shure Pets Committee. This year?s winning companion will receive $250.00 in Shure Pets credit to apply to any of the items in the Shure Pets product line (health and beauty aids, gifts, apparel, activities, toys/treats, pet beds and pet lover apparel). For more in-fur-mation on the product line, please visit shurepets.com

Thank you for all your submissions and grr-eat pets and their stories!

In a 1914 Kellogg's Toasted Corn Flakes Advertisement, a cat appeared on boxes in the arms of a child, with the words "For Kiddies, not Kitties." What was the name of this cat?

Please email info@shurepets.com with your trivia answer. A winner will selected at random from all correct responses to receive FREE Shure Pets Products! The correct answer to this issue's Bone-us Trivia will be printed in next month's Pet Gazette.

The January trivia question was: Many U.S. presidents have shared the White House with kitties. What was president Gerald Ford's Siamese cat named? Although we had many responses, Shirley W. (#776 Ojai, CA) was the selected winner with the correct response (Shan) and she received a special Shure Pets prize. Good luck to everyone on winning February's trivia question!

Shure Pets apparel is available in a wide variety of items, styles and new colors! Advertise your Shure Pets business everywhere you go this Winter with our Hoodies, Sweatshirts, Long Sleeve Shirts, Mugs, Steins, Hats, Dog T-shirts (see picture) and more. To order your Shure Pets items, click on the link below.

Shure Pets is proud to announce our new partnership with direct selling industry leader, Town and Country Printing. Within a few weeks, we will be able to offer a wide range of new business supplies including: new business cards, stamps, banners, product re-order labels, car magnets, window decals, magnets, personalized pens, planners, lap boards, name badges and much more. You will be able to purr-sonalize most of these items online beginning in mid February. A link to the Shure Pet's Town and Country Page will be made available through each portal website as well as through the PetDocs page (Pet Consultants only).

Fleece Cozy Crinkler Sac & Tunnel -Rainbow (#814) - pictured above: This improved item will provide your feline with hours of entertainment as well as a shelter, sleeping quarters or tunnel toy. Soft fleece, inside & outside. Item includes a wire support for easy entry and the back end opens up by Velcro to form a tunnel. 15.5" x 15.5"; rainbow colored.

BedPals (#835): are high quality, colorful, hand made Pet Beds and Car Seats shaped like various animals. Each Bedpal provides a unique, soft shape for comfort including plump arms and extra thickness. Breathable filling stays cool in hot weather and warm in cold temperatures. Item includes a free safety strap for use as a car seat. Removable machine washable cover for easy care. For small and medium sized pets only - up to 25 lbs. All beds measure 27" x 24" x 27". Available in 7 fun, furry designs! Hugo the Dog (835.DOG), Dixxy the Cat (835.CAT), Matty the Monkey (835.MON), Patrick the Panda (835.PAN), Roar the Lion (835.LIO), Fabian the Frog (835.FRO) and Pretty Princess (835.PRI).