Shure Pets, our signature At-Home Pet Parties, and our unique product line were recently featured in Dog Fancy, Boca Magazine (FL), and Woman's World Magazine. The Woman's World article featured Pet Consultant Gale W. (#312 Cincinnati, OH) and her successful Shure Pets business and coined Shure Pets one of "the best home party businesses." Gale stated, "It's a lot of fun having a pet party where everyone brings their dogs....It's a great feeling knowing I'm doing something worthwhile." To view Shure Pets articles and appearances in the news please click on the "Shure Pets In The News" link below.

Shure Pets University (SPU): Our Shure Pets University training program meets monthly at the Corporate Office in Chicago, Illinois. This seminar serves as a platform to discuss Shure Pets and trends in the Direct Selling and Pet Industries, as well as offering tips to help you grow, develop and maintain your business. All Pet Consultants are invited and encouraged to attend SPU. If you cannot make a Shure Pets University session but are in the Chicago area and would like to meet "The Pound", please call or email info@shurepets.com to schedule an appointment.

SPUs are held on the first Tuesday of the month. Please "mark" your calendars for the next Shure Pets University Training Programs held on:

• Tuesday, March 7
• Tuesday, April 4.

Conference Calls: All Tuesdays (outside of the first Tuesday of the Month which is reserved for SPU) conference calls occur for Pet Consultants to participate in and share ideas with each other and the Shure Pets Pound.

• The 2nd Tuesday of the Month's Conference Call is for all new Pet Consultants
• The 3rd Tuesday is for any Pet Consultant Team and
• The 4th Tuesday is open to all Pet Consultants.

Back-end Software: Phase I and II of the new Pet Consultant software system are complete. This new system allows all Pet Consultants to create their own unique, purr-sonalized replicated websites where they can track their sales and genealogy, upload their pictures and stories and enroll new Pet Consultants into the Shure Pets business. Phase III is currently being worked on and will include more efficient order entry, Pet Party and fundraiser order entry, order tracking and much more. Additionally, we are now working on a zip code locator program that will automatically link potential customers and Pet Party Attendees to the replicated website of their local Pet Consultant. For more information on the software system or to purchase it, please email Kristina (kristina.meyer@shurepets.com).

Pet Consultant Jam-fur-ee Conference: Shure Pets is planning its second annual Pet Consultant Conference (Jam-fur-ee) the weekend of August 18-20 (Friday through Sunday). The Conference will be held in Chicago, IL. All Pet Consultants are invited and encouraged to attend. The conference will be an exciting, event-packed weekend with activities, entertainment, speakers, classes, meals and awards. At the conference, we will discuss all areas of your Shure Pets business including products, marketing and recruiting. We will recognize and celebrate our Pet Consultants' accomplishments as well as discuss Shure Pets' future direction. Friday night will include a special Leadership Dinner for all Pack Leaders, Senior Pack Leaders and Top- Dog Pet Consultants. More information on the 2006 Jam-fur-ee will follow in upcoming Shure Pets newsletters.

Tracey F. (#303 Waterloo, IN) and her husband are proud parents of a nine year old, 194 lb. Rottie (Zeus) that has been with them since he was seven weeks old, as well as a sassy two year old Australian Shepherd (Rocky Road) that was rescued at 10 months. Tracey states, "I first heard about Shure Pets in the USA Weekend back in May of 2004. I couldn?t believe that no one had thought of this before and what a fantastic idea it was. I cut the article out and kept it at work. I would go to the Shure Pets website and check it out, and finally, during the summer, I asked for information on becoming a Pet Consultant. I was contacted by my upline, Sharen (#48 Fortville, IN), and she sounded so upbeat and was loving Shure Pets. Still, with my husband on lay-off I decided to wait. I finally took the plunge in October of that same year."

"I believe that the Shure Pets business opportunity is what the Consultant makes out of it. It can be as much, or as little, as you want it to be. The more you put your paws into the opportunity, the more rewards you reap. I tried several times to get the local Humane Shelter to let me work with them to raise money for them. After almost a year, one of the board members contacted me and together we held a very successful fundraiser in her home- Almost $1,000 in retail sales in four hours! We were both very grateful for the turnout and the shelter was happy. Now I can use that as an example of what I can do for other animal organizations. It really got me pumped up and wanting to contact all the other groups in the area."

"I have always wanted to become more involved with animals, specifically, becoming a groomer. I have been in the automotive manufacturing industry for 22 years, with the last several being a Manufacturing Engineer. We just got the news that the company will be closing as of Sept. this year and I am looking forward to plans of going to grooming school and, in the end, opening my own shop. This is one of the reasons I started in the Shure Pets business as I thought it was a great fit. And besides that, I wanted to be the first in the area to 'Party with the Animals.'"

"I look forward, as one of the Shure Pets 'Pioneers', to having a long career with Shure Pets and I only see it growing by leaps and bounds. I am looking forward to be able to grow my business and spend more of my time doing what I love to do, be with animals, come September 1st. I am not looking back on the past 22 years, but forward to the next 22 and starting a new chapter in my life with Shure Pets being more of a focus than a hobby."

The above photo is of Tracey with her pets, Rocky Road and Zeus.

Featured in the picture above are Consultants Mary O. (#462 Lewis Center, OH), Corrie R. (#851 Worthington, OH) and Susan M. (#824 Columbus, OH) at the 2nd Annual Capital Area Humane Society "Shop Hop" and Open House which took place in December 2005. Pet Consultants, participating in expos, fairs, events and fundraisers is an excellent way to increase your target customer base and spread the word about your Shure Pets business. You are "shure" to meet new customers and potential recruits through these venues.

Four Paws Up to all of the fundraising groups who earned money last month through their Shure Pets fundraising efforts. The groups that participated in our fundraising program in February included: Poway Academy of Learning, Montgomery Humane Society, MAGDRL, DeKalb Animal Shelter and Cozy Cat Cottage.

Shure Pets: Pet Consultants Across America Valentines Promotion: Congratulations to Lea K. (#436 Vacaville, CA) and Karen R. (#810 Oakdale, CA) for winning the Shure Pets Valentine?s Across America Promotions. Lea was the Pet Consultant who recruited the most new Pet Consultants to her team as a result of the Pet Consultants Across America Weekend, while Karen was the Pet Consultant with the greatest total of overall sales from the weekend. Keep up the howl-ing good work!

Bark, Meow, Neigh, Chirp and applaud for the following Pet Consultants as they all recently achieved bone- us levels (the bone-us level achieved is indicated next to their name): Susan M. (#569 Lowville, NY) $2,000.00, Pat F. (#739 Oak Ridge, NJ) $2,000.00, Karen R. (#810 Oakdale, CA) $2,000.00, Kathleen B. (#377 Madeira, OH) $4,500.00 and Valerie T.(#292 Kingston, IL) $7,500.00. The Shure Pets Bone-us sales points program works as follows: For every dollar of Shure Pets products sold, you receive the equivalent of one Bone-us dollar. For every one person directly recruited to your Shure Pets business, you receive the equivalent of $200 Bone-us points. Depending on the Bone-us level reached, Pet Consultants earn a variety of Shure Pets rewards from business supplies and Cat-alogs to products and trips.

Pet Consultants, please let Kristina know when you have Pet Parties, expos, fundraisers and other events scheduled. Additionally, if you have any pictures from your events you would like to share them with us, please email them to kristina.meyer@shurepets.com.

Pictured is our "Pet of the Month," Grace sent in to us by Stacey L. (#955 Belleville, IL) To have your pet considered for next month's Pet of the Month, please email your pictures to petlover@shurepets.com. Thank you for all your submissions, we look forward to sharing your pictures.

The Shure Pets average order during February was $125.42, a 51.5% increase over last month. Additionally, the average sales generated at a Pet Party increased to $394.70

California and New Jersey led the way with the greatest number of Pet Parties in February. Maryland held the next greatest number of At-home Pet Parties during the month.

The top five highest producing Pet Consultants in February are listed below: 1. Stephanie A. (#743 Geneva, IL), 2. Pat F. (#739 Oak Ridge, NJ), 3. Lynda W. (#886 Laurel, MD), 4. Tracey F. (#303 Waterloo, IN) and 5. Marie F. (#454 Gilroy, CA).

In February, the Best Selling Shure Pets Teams were: 1. Best in Show, 2. Pick of the Litter, 3. Pawsitive Energy, 4. Leaders of the Pack and 5. The Dream Retrievers. (If your team is yet to be named, please email Kristina at kristina.meyer@shurepets.com with your group's identity).

The Pet Consultants with the largest number of direct recruits in February are: Nina H. (#309 Oak Ridge, NJ) and Lea K. (#436 Vacaville, CA) with five new direct recruits each.

The top ten states with the greatest sales volume in February (three cheers for the Golden State): 1. California, 2. Illinois, 3. Ohio, 4. New Jersey, 5. Maryland, 6. Pennsylvania, 7. Florida, 8. Indiana, 9. Alabama and 10. New Hampshire.

The ten states with the greatest number of orders placed last month: 1. California, 2. Illinois, 3. Ohio, 4. New Jersey, 5. Pennsylvania, 6. Florida, 7. Maryland, 8. New Hampshire, 9. New York and 10. New Mexico.

Shure Pets Top Ten Best Selling Breeds: 1. Labrador, 2. Golden Retriever, 3. Rottweiler, 4. German Shepherd, 5. Pug, 6. Jack Russell, 7. Yorkie, 8. Beagle, 9. Dachshund and 10. Border Collie.

Shure Pets Top Twenty Best Selling Products:1. Paramount Orange Mango Foaming Cleanser (#111), 2. Paramount Stain and Odor Control (#110), 3. Tidy Puppy and Kitten Mitten (#418), 4. Mug (#702), 5. Ideal Oatmeal Conditioning Shampoo (#116), 6. Aromutt Therapy Shampoo - Vivid Vanilla (#104), 7. Devine Canine Breath Mints (#206), 8. Ulti-mutt Candy Bar (#214), 9. Paramount Ear Solution (#103), 10. Caillou's Bone Treats - Peanut Butter (#205PB), 11. Paramount Mountain Fresh Foaming Cleanser (#123), 12. Purr-fect Pet Towel (#410), 13. "I Love My Dog" Bath Towel (#411), 14. Ideal Oatmeal Conditioning Spray (#117), 15. Paramount Medicated Shampoo (#101), 16. Paramount Vivid Vanilla Foaming Cleanser (#122), 17. Paramount Medicated Lotion (#102), 18. Paramount Tangle and Mat Combat (#115), 19. Paramount Paw Balm (#129) and 20. "No Dog Poop" Sign (#726).

Quick Stats: (Source: Direct Selling Association/DSA)

• In the United States, Direct Sales have increased nearly 80% over the past 10 years, from $16.6 billion in 1994 to $29.7 billion in 2004.
• In 2004, there were 13.6 million Independent Sellers in the United States.
• The total economic impact of Direct Selling in the U.S. exceeds $72 billion annually.

"You are going to the best time of your life. Everyone in the Shure Pets family is great so don't hesitate to ask any questions you may have. I've been with Shure Pets since September 2005, and this is the most fun 'job' I've ever had." Pat F. (#739 Oak Ridge, NJ).

"First, let me say I just LOVE the new software. I think it is going to be great and improve efficiency for all Pert Consultants. Great job to all of you!" Sue C. (#793 Hamburg, NJ).

"I love how Shure Pets goes above and beyond for their consultants, giving them leads and media opportunities. I have never heard of a company that really does things to help their consultants become successful. I give a big THANK YOU to the Shure Pets Pound." Shaunna A. (#765, Wichita, KS).

"My Jack Russell, Kodak, just turned 12 on Wednesday...One thing I have been avoiding, is trying the Shure Pets Hurleys (#504) out on him. He has destroyed everything we have given him in a matter of minutes since I can remember. But because it was his birthday and I was leaving him, I decided to try it! Well! We still have a Hurley!!!!! Four days later!! In my presentations I always say that they are "virtually" indestructible. But I have been such a "chicken" to try it out on my guy. (Because I didn't want to know the "real" truth.) Now I can say it without hesitation that they ARE indestructible! I LOVE SHURE PETS PRODUCTS! I just wanted to shout my enthusiasm! Bonnie D. (#508 Gladstone, OR).

"Thank you so much. I love the fact that all staff at Shure Pets have good communication with the Pet Consultants...that helps me a lot." Lisa K. (#357 Durbin, WV).

The March Featured Products of the Month are: Aromutt Therapy Spritzers Portable Pet Stairs and My Paw Print Plaster Kit.

Aromutt Therapy Spritzers are available in six odor-iffic scents: Furry Floral (#105), Vivid Vanilla (#106), Ocean Breeze (#107), Merry Cherry (#108), Baby Paw-der (#119) and Stud (#120). These Spritzers condition your pet's coat, while giving your companion (stinky or wet dog?) a pleasant scent. Also great to use around kitty's litter box. Each scent available in an 8 oz. bottle.

Portable Pet Stairs (#521) help your pet ascend to desired intermediate heights, whether it is your couch, bed or other furniture. Stairs are also uniquely designed to help pets access the back seat of an automobile. These three-tiered stairs are plastic, lightweight (10 lbs.), easily portable and grr- eat for older pets and those with joint ailments. 16"w x 19"h.

My Paw Print Plaster Kit (#614) is the purr- fect way to save and treasure your pet. The kit captures an impression of your pet's paw and includes pre-measured plaster of paris, instructions and a card to record the pet's name and date of impression. 4.5" diameter 1.5" high.

What is a ?Hot Spot?? A ?hot spot? on a pet is classified as an inflammation that is caused by the animal's constant licking or scratching at an area until the area becomes bald and damaged. It can be caused by several factors, but primarily it is flea-related. If left untreated, it can develop into a bacterial infection.

Why does my pet urinate and eliminate in the exact same spot as he previously did? Most pets have a sense of smell that is more sensitive than humans. Because they can smell the ammonia from the last time there was an "accident?, they often return to the same spot. Even though the area may have been cleaned well, it is still necessary to treat the spot with an odor neutralizer like Paramount Stain and Odor Control (#110). These products break down the chemical nature of the ammonia, which, in turn, eliminates the smell of ammonia that triggers a pet to "mark" the spot again.

What causes tear stains on an animal? Tear stains are caused by the hair around the eyes wicking moisture. It can be traced to health and diet, but most veterinarians agree that it is caused by excessive tearing. The moisture that is being absorbed is a breeding ground for bacterial and yeast growth. The most common is ?red yeast? which is associated with the reddish-brown facial stains.

Why does my pet need vitamins? Isn?t all he needs in his food? Most premium dog foods do provide adequate basic nutrition, but many do not give the dog everything it needs for optimum health, especially if your pet is active, stressed, or is a working pet. The addition of a vitamin will result in sharper features and is ?shure to make your pet smile.?

Why do my pets get upset during a storm? Pets can become upset in a storm for many reasons. They have a heightened since of hearing, and the intense noise from thunder hurts their ears. Also, there are barometric changes in the atmosphere that animals are more sensitive to.

1st- Sheri L. (#327 Ellenboro WV), 1st- Leslie B. (#963 Modesto CA), 2nd- Lea F. (#221 El Paso TX), 2nd- Kristen S. (#452 Bellevue WA), 2nd- Larisa W. (#511 Cape Coral FL), 2nd- Jodi H. (#604 DeWitt IA), 2nd- Roberta M. (#895 Newburyport MA), 3rd- Kristin H. (#450 Chadds Ford PA), 3rd- Sheryl S. (#757 Old Bethpage NY), 3rd- Anita F. (#769 Manassas VA), 3rd- Lisa S. (#879 Denair CA), 4th- Nikolette B. (#483 Garner NC), 6th- Nina H. (#309 Oak Ridge NJ), 7th- Cynthia L. (#384 Bremerton WA), 7th- Melissa T. (#1000 Dillsboro IN), 8th- Mary Beth I. (#502 Brewer ME), 8th- Georgia C. (#931 Mechanicville NY), 8th- Sara M. (#970 Alliance OH), 11th- Iona W. (#889 Coon Rapids MN), 12th- Jill A. (#320 Lincoln NE), 12th- Tracy H. (#507 Waretown NJ), 12th- Amy S. (#956 Visalia CA), 13th- Sharon C. (#838 Fletcher NC), 14th- Susan B. (#474 Alpharetta GA), 14th- Sandra P. (#618 Kingwood TX), 15th- Annette D. (#724 Huntington Beach CA), 16th- Terri M. (#464 Enderlin ND), 16th- Mary B. (#779 Stockton CA), 17th- Valerie T. (#292 Kingston IL), 17th- Amy S. (#447 Elma WA), 17th- Rose H. (#831 Valrico FL), 19th- Beverly T. (#489 Cincinnati OH), 19th- Tammy B. (#513 Sioux Falls SD), 19th- Beverly W. (#651 Allenstown NH), 19th- Kelli C. (#834 Dunedin FL), 19th- Dianne O. (#893 Bronx NY), 20th- Kary L. (#465 Harrisburg NC), 21st- Amy Q. (#921 Sacramento CA), 22nd Lonna E. (#566 Oklahoma City OK), 22nd Mary S. (#712 Hammond IN), 23rd- Tammy H. (#383 Hudson WI), 23rd- Marianne B. (#786 Spring Hill FL), 24th- Teri W. (#652 Urbandale IA), 24th- Rosemarie B. (#741 Apollo Beach FL), 24th- Tina G. (#748 Surfside FL), 25th- Meghan O. (#371 Fredericksburg VA), 25th- Bonnie D. (#508 Gladstone OR), 25th- Beverly M. (#587 Branson MO), 26th- Kathleen N. (#983 Moreno Valley CA), 27th- Susan W. (#391 Greensburg PA), 28th- Roberta E. (#438 Spring TX), 28th- Lisa U. (#501 Columbus OH), 29th- Philomena W. (#297 Lynn Haven FL), 29th- Annie S. (#494 Kearneysville WV), 29th- Michelle R. (#797 Plainfield IL), 29th- Steven A. (#916 Egan MN), 30th- Kate T. (#243 Simpsonville SC), 30th- Martha B. (#626 Riverside CA), 31st- Kathleen W. (#166 Ocean Shores WA), 31st- Endora D. (#500 Union Bridge MD), 31st- Ceil G. (#766 Hull MA) and 31st- Gerald G. (#934 Waverly KS) .

Do you know what the purr-fect caption should be for this picture? If you have the best solution of what this picture's caption should be, send it in to info@shurepets.com. The most creative caption will be featured in our next newsletter! Good luck and send in your ideas today!

What are the names of the two cats in the Animated 1955 Walt Disney film, Lady and the Tramp?

Be the first to email info@shurepets.com with the correct answer and the winner will receive FREE Shure Pets Products! The correct answer to this issue's Bone-us Trivia will be printed in next month's Pet Gazette.

The February trivia question was: The dog breed "Papillon" derived from what origin and word? Although we had many responses, Patti S. (#472 Plaistow, NJ) had the quickest correct response (French- Butterfly) and she received a special Shure Pets prize. Good luck to everyone on winning March's trivia question!

Shure Pets apparel is available in a wide variety of items, styles and colors! Stay warm during the Winter season while advertising your Shure Pets business everywhere you go with our sweatshirts, hoodies, mugs and hats. Additionally, new black baseball caps (see picture) are now available. To order your Shure Pets items, click on the link below.

Shure Pets is a Proud Member of the Direct Selling Association (DSA).

The Direct Selling Association is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 150 companies are members of the association, including many well- known brand names.

The Association's mission is "To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers."

The cornerstone of the Association's commitment to ethical business practices and consumer service is its Code of Ethics. Every member company pledges to abide by the Code's standards and procedures as a condition of admission and continuing membership in the Association.