Shure Pets, our signature At-Home Pet Parties, and our unique product line were recently featured in For Me Magazine, AKC Family Dog Magazine, The Direct Selling News and USA Weekend . The For Me article described Shure Pets as one of the "latest and greatest" home party companies. The AKC Family Dog Magazine article listed Shure Pets parties as "trendy" and "creating a social atmosphere for dog lovers...with a lot of fun and laughter." To view Shure Pets articles and appearances in the news please click on the "Shure Pets In The News" link below.

Shure Pets University (SPU): Our Shure Pets University training program meets monthly at the Corporate Office in Chicago, Illinois. This seminar serves as a platform to discuss Shure Pets and trends in the Direct Selling and Pet Industries, as well as offering tips to help you grow, develop and maintain your business. All Pet Consultants are invited and encouraged to attend SPU. If you cannot make a Shure Pets University session but are in the Chicago area and would like to meet "The Pound", please call or email info@shurepets.com to schedule an appointment.

SPUs are held on the first Tuesday of the month. Please "mark" your calendars for the next Shure Pets University Training Programs held on:

• Tuesday, May 2
• Tuesday, June 6.

Conference Calls: All Tuesdays (outside of the first Tuesday of the Month which is reserved for SPU) conference calls occur for Pet Consultants to participate in and share ideas with each other and the Shure Pets Pound.

• The 2nd Tuesday of the Month's Conference Call is for all new Pet Consultants
• The 3rd Tuesday is for any Pet Consultant Team and
• The 4th Tuesday is open to all Pet Consultants.

Back-end Software: Phase I and II of the new Pet Consultant software system are complete. This new system allows all Pet Consultants to create their own unique, purr-sonalized replicated websites where they can track their sales and genealogy, upload their pictures and stories and enroll new Pet Consultants into the Shure Pets business. Phase III is currently being worked on and will include more efficient order entry, Pet Party and fundraiser order entry, order tracking and much more. Additionally, we are now working on a zip code locator program that will automatically link potential customers and Pet Party Attendees to the replicated website of their local Pet Consultant. For more information on the software system or to purchase it, please email Kristina (kristina.meyer@shurepets.com).

Pet Consultant Jam-fur-ee Conference: Shure Pets is planning its second annual Pet Consultant Conference (Jam-fur-ee) the weekend of August 18-20 (Friday through Sunday). The Conference will be held in Chicago, IL. All Pet Consultants are invited and encouraged to attend. The conference will be an exciting, event-packed weekend with activities, entertainment, speakers, classes, meals and awards. At the conference, we will discuss all areas of your Shure Pets business including products, marketing and recruiting. We will recognize and celebrate our Pet Consultants' accomplishments as well as discuss Shure Pets' future direction. Friday night will include a special Leadership Dinner for all Pack Leaders, Senior Pack Leaders and Top-Dog Pet Consultants. More information on the 2006 Jam-fur-ee, hotels and costs will follow in upcoming Shure Pets newsletters.

Sue C. (#793 Hamburg, NJ) and her husband are proud parents to four wonderful Rottweilers, (Hero, Bear, Tasha and Phoenix) and two kitties, (Flash and Blaze). All of the "fur-kids" are rescues. Sue states, "To us, they are our children and fill our lives with love and laughter."

Sue recalls, "I first heard about Shure Pets from my Mom who saw a newspaper article and thought it was a perfect fit. I thought it sounded like a wonderful idea and requested information right away. Shure Pets put me in touch with my upline, Nina H. (#309 Oak Ridge, NJ). I knew the moment I heard her talk about the opportunities with Shure Pets that this was for me. Nina was very generous with her time in meeting with me and answering my endless questions!"

"I am thrilled to be involved in the early stages of Shure Pets, as I am "shure" we will grow to amazing heights in the years to come. Shure Pets is amazingly supportive of their Pet Consultants in every aspect of the business. How great is it when you call the company and the founder himself not only answers the phone, but takes time to chat with you?!? The products that Shure Pets offer are great and the product line just continues to grow. I look forward to every milestone I plan to reach with Shure Pets and every second of fun along the way."

"I have gained so much from being a Pet Consultant. With the freedom of being an Independent Pet Consultant also comes a huge responsibility: you are in charge of you. I truly believe you will get two fold what you put into this business. People always say, 'I am not good at selling', well, with Shure Pets you don't need to sell the products. If you truly love and believe in what you are selling, that shines through when you speak about your business and other people respond to that. I am so thrilled at the rate that my business is growing. People love their pets and I love helping them find just the right products for them."

"I am lucky enough to be a part of a great Shure Pets team, Pick of the Litter. I have also been blessed with making some great friends. The constant support and encouragement from my uplines and other Pet Consultants is amazing. If I have a question they have the answer and they are always the first to recognize every accomplishment I have made, no matter how small. Shure Pets has truly changed my life for the better."

"Personal success with Shure Pets is easy; tell everyone you know and everyone that will listen about our great company. I assure you that you will find at least one "animal lover" in every crowd...a person that's ready to "party with their pets"! Another very important key to being successful is customer service and satisfaction. Following up with your customers and making them feel special is priceless. A customer will always come back to order from someone who gave them individual attention. Be knowledgeable of the products and take the time to listen to what the customer wants. Being a Shure Pets consultant truly allows you to LOVE what you do!"

The above photo is of Sue with Hero and Phoenix.

Featured in the picture above are Pet Consultants Sharon B. (#1038 Green Bay, WI), Kristi T. (#1026 Neenah, WI), Lisa Z. (#959 Green Bay, WI), Kathryn H. (#645 Osh Kosh, WI) and Amy D. (#1027 De Pere, WI) along with Andrew, David and Kristina (Pound) at this month's Shure Pets University (SPU) training session in Chicago. Participants got to ask questions, view new product additions (and a sneak peak of the next Cat-alog), purchase products and interact with the Shure Pets staff, including Caillou.

Four Paws Up to all of the fundraising groups who earned money last month through their Shure Pets fundraising efforts. The groups that participated in our fundraising program in March included: Cozy Cat Cottage, Greyhound Friends of North Carolina (GFNC), Humane Society of McDonough County, DeKalb Animal Shelter, German Shepherd Rescue of Atlanta, Newnan-Cowetta Shelter Rescue and Heifer International. Fundraising groups (501c) can earn 25% of all of their sales through their Shure Pets fundraising efforts. Please email info@shurepets.com or call 1.888.Shure.Pets for more in-fur-mation.

Congratulations to Karen R. (#810 Oakdale, CA) for earning St. Patrick?s Bag of Tricks in March. Karen sold at least $1,750* of Shure Pets products in March and will receive St. Patrick?s Bag of Green Toys and Treats including: 1 Small Green Hurley, 1 Large Green Huck, 2 Ulti-mutt Candy Bars and 1 Travel Bag. Congratulations to Sandy T. (#148 Seabrook, NH) for directly recruiting at least five Pet Consultants to their team during the month of March. Sandy earned six pairs of Shure Pets socks (#908) for free. Congratulations to Pet Consultant Renee S. (#914 Barrington, NH) as she recently earned her Fast-Start Bone-us of $150.00 Perspective Pet Consultants, if you join the Shure Pets Team and accomplish the Fast-Start Bone-us, then you have earned your New Puppy on the Block Kit plus more, so why not start accomplishing your ulti-mutt business dreams today with Shure Pets?

Bark, Meow, Neigh, Chirp and applaud for the following Pet Consultants as they all recently achieved bone- us levels (the bone-us level achieved is indicated next to their name): Ginger K. (#871 Houston, TX) $2,000.00, Jeffrey A. (#837 Tampa, FL) $2,000.00, Kathryn H. (#645 Osh Kosh, WI) $2,000.00, Cris B. (#543 Rutland, VT) $2,000.00, Diane S. (#532 Raleigh, NC) $2,000.00, Nancy S. (#442 Perrysburg, OH) $2,000.00, Susan B. (#474 Alpharetta, GA) $4,500.00, Karen R. (#810 Oakdale, CA) $4,500.00, and Stephanie A. (#743 Geneva, IL) $4,500.00. The Shure Pets Bone-us sales points program works as follows: For every dollar of Shure Pets products sold, you receive the equivalent of one Bone-us dollar. For every one person directly recruited to your Shure Pets business, you receive the equivalent of $200 Bone-us points. Depending on the Bone-us level reached, Pet Consultants earn a variety of Shure Pets rewards from business supplies and Cat-alogs to products and trips.

Pet Consultants, please let Kristina know when you have Pet Parties, expos, fundraisers and other events scheduled. Additionally, if you have any pictures from your events and would like to share them with us, please email them to kristina.meyer@shurepets.com.

Pictured is our "Pet of the Month," Pierre with the Purr-fect Ball of Fun (#523) sent in to us by Jennifer J. (Dallas, TX) To have your pet considered for next month's Pet of the Month, please email your pictures to petlover@shurepets.com. Thank you for all your submissions, we look forward to sharing your pictures.

The Shure Pets average order increased during March to $127.19 Additionally, the average sales generated at a Pet Party increased to $395.32

California led the way with the greatest number of Pet Parties in March. Ohio, Pennsylvania and Wisconsin held the next greatest number of At-home Pet Parties during the month.

The top five highest producing Pet Consultants in March are listed below: 1. Karen R. (#810 Oakdale, CA), 2. Stephanie A. (#743 Geneva, IL), 3. Kathryn H. (#645 Osh Kosh, WI), 4. Kimberly B. (#981 Mechanicsville, VA), and 5. Stacey L. (#955 Belleville, IL).

In March, the Best Selling Shure Pets Teams were: 1. Best in Show, 2. The Dream Retrievers, 3. Pick of the Litter, 4. Pawsitive Energy and 5. For Pet's Sake. (If your team is yet to be named, please email Kristina at kristina.meyer@shurepets.com with your group's identity).

The Pet Consultants with the largest number of direct recruits in March is: Sandy T. (#148 Seabrook, NH) with nine new direct recruits. Keep up the howl-ing good work Sandy - we are proud of each and every one of your accomplishments.

The top ten states with the greatest sales volume in March (three cheers for the Golden State which, ones again, leads the way): 1. California, 2. Ohio, 3. Wisconsin, 4. Illinois, 5. Florida, 6. New York, 7. Oregon, 8. Pennsylvania, 9. Georgia and 10. Indiana.

The ten states with the greatest number of orders placed last month: 1. Ohio, 2. California, 3. Illinois, 4. Georgia, 5. Kansas, 6. Florida, 7. New York, 8. New Jersey, 9. Indiana and 10. Pennsylvania.

Shure Pets Top Fifteen Best Selling Breeds: 1. Labrador, 2. Golden Retriever, 3. Rottweiler, 4. German Shepherd, 5. Pug, 6. Jack Russell, 7. Yorkie, 8. Beagle, 9. Dachshund, 10. Border Collie, 11. Boston Terrier, 12. Boxer, 13. Brittany, 14. Greyhound and 15. Poodle.

Quick Stats: (Source: American Pet Products Manufacturers Association )

• On average, dog owners have almost two canines (1.6).
• Eighteen percent of owned dogs were adopted from an animal shelter.
• Seventy-two percent of owned dogs are spayed or neutered.
• Thirty-four percent of U.S. households (or 35.4 million) own at least one cat.
• Cat owners spent an average of $113 on veterinary related expenses in the past 12 months.
• Slightly more female cats are owned than male cats while slightly more male dogs are owned than female dogs.

"My dog was diagnosed with Cushing's Disease and has to take 500 mg of Lysodren two times a week. Hiding the pill in cheese does not work, if I put it in her food, she eats around it. I decided to try the Pill Poppers (#226). I just place the pill in the soft center and she eats it all in one bite. It hasn't failed yet. She doesn't even know she just had her pill. These things are great. Four paws up!" Patti S. (#472 Plaistow, NJ).

"I used a product last night for the first time and wanted to share the experience - Dazzling Dark Shampoo (#136). One of my Rotties, Mr. Bear, has epilepsy and he has been having a bad patch the last two weeks with a lot of seizures...needless to say when he is seizing he pees on himself without knowing it; he really needed a bath. So, after our vet visit and acupuncture he got a nice warm bath with his new Shure Pets shampoo. I LOVE it - he smells great and his coat is shiny, shiny, shiny! Bear has now gone from Mr. Handsome Bear to Mr. Shiny Handsome Bear!! Try it, you'll love it." Sue C. (#793 Hamburg, NJ).

"I attended last year's [Shure Pets] Jam-fur-ee and I want to tell you it was 110% worth it. It is grrr-eat to have a personal connection to Andrew, David and Kristina. We were able to ask any and all questions and they went out of their way to make us all feel equally important. It was paw-some to visit The Pound and have a no shipping shopping spree! And meet Caillou, too! What a cutie!! I really enjoyed getting a sneak peak at the new Fall items, too. It was especially nice to meet so many of the people we visit with each day on the Shure Pets post. Sharing ideas in this new field is very valuable and we certainly did a lot of that. It is an investment well worth it if you can swing it. I hope EVERYONE will make it... I wouldn't miss it!" Bonnie D. (#508 Gladstone, OR).

"I want to thank The Pound for creating such a wonderful product: Paramount Itty Bitty Puppy Kitty Shampoo (#121)!!! With the addition of two new Mini Aussie puppies to the family and a backyard that is still under construction, they like to go out and roll in the dirt. This product is so gentle I have been able to use it once a week to give them their baths. They smell so good and their coats are extremely soft and shiny!! Thank you and keep up the great work!! Deanna M. (#486 Goodyear, AZ).

"I just wanted to thank you so much for your prompt handling of sending out [my order] to me. I really appreciate the time and effort you took so I would have it available for the members of the rescue this Sunday." JoAnne D. (#191 Tinley Park, IL).

The April Featured Products of the Month are: Devine Canine and Feline Breath Drops , Hurley and Denim Shirt.

Devine Canine and Feline Breath Drops (#207C and #207D) help eliminate icky doggy and kitty breath. Composed of all natural parsley seed oil and sunflower oil, mix two to four drops in your dog or cat's food daily. Drops are 1 fl. oz each.

Hurley (# 504) is tough as nails for wagging tails! It flies, floats, bounces and it lasts! Hurley is so strong it will challenge even the most aggressive breeds. Colors Available: Fiesta Red, Key Lime Green, and Baltic Blue. Available in Small (6") or Large (8").

Denim Shirt (#901) is the ulti-mutt in quality, durability and comfort. Composed of 100% soft-washed cotton, denim shirt is unisex (ladies choose one size smaller). Over 60 breeds available. Sizes include: S, M, L, XL and XXL.

Horse Power: Be very careful where you tie up your horse, even if it is for a quick second. Strong, powerful horses that are tied to older or smaller fences can pull back and break part of the fence off, causing them to run wildly as they drag it along behind them. Always tie your horse to something that is safe and secure, and keep a close eye on your horse companion.

Working Like a Dog: If you and your dog are the energetic, outdoor types, you may consider training with your canine pal to become a search and rescue dog. Both you and your dog should be physically fit and suited towards spending a great deal of time in the outdoor elements. Dogs who are best suited for search and rescue enjoy being outside, have good physical endurance, and are fairly trainable. You'll be volunteering your time in a worthwhile field to help find missing individuals. It is a challenging and rewarding role for both you and your canine to share.

Here Kitty Kitty: Unlike kids and canines, felines are less likely to come to you just because you want them to obey. However, a cat who knows he will be rewarded (via warm pets, brushes or treats etc.) is likely to get up, stretch, look casually around, and then wander over to you (displaying the attitude that it was his idea in the first place). No animal will come to you willingly if you are raising your voice or if they think they are going to be punished. Additionally, cats tend to respond fondly to names that end in an "ee" sound. You will most likely get a better response if you shorten names to Zaddy, Kenny etc. Finally, they seem to respond better to a higher-pitched tone of voice.

1st- Melissa C. (#343 South Hill, VA), 1st- Judy F. (#848 Hinesville, GA), 2nd- April N. (#415 Raleigh, NC), 2nd- Leslie M. (#512 Medford, OR), 2nd- Roxanne V. (#917 Lake in the Hills, IL ), 3rd- Mara B. (#933 North Augusta, SC ), 3rd- Christelle H. (#1112 Las Vegas, NV), 4th- Michael H. (#1067 Patchogue, NY), 5th- Jennifer S. (#473 Lemasters, PA), 5th- Marlene M. (#588 Collinsville, CT), 5th- Patricia C. (#688 Enfield, CT), 5th- Heidi S. (#711 Bangor, PA), 6th- Regina M. (#201 Nampa, ID), 6th- Susan C. (#793 Hamburg, NJ), 7th- Jennifer P. (#1043 Califon, NJ), 8th- Wendy R. (#313 Arkport, NY), 8th- Teresa S. (#411 Chambersburg, PA), 8th- Cindee S. (#860 Lincroft, NJ), 9th- Carolyn L. (#99 Napa, CA), 9th- Shirley W. (#776 Ojai, CA), 9th- Karen R. (#810 Oakdale, CA), 11th- Jennifer G. (#631 Catasauqua, PA), 12th- Kathy D. (#234 Chicago, IL), 12th- Jennifer H. (#620 Hendersonville, NC), 12th- Patricia F. (#739 Oak Ridge, NJ), 12th- Apryl W. (#926 Grand Prairie, TX ), 13th- Mary F. (#228 Owego, NY), 16th- Kendra F. (#822 Petaluma, CA), 16th- Patty J. (#891 Wantage, NJ ), 17th- Jackie B. (#901 Lebanon, OH), 18th- Theresa H. (#894 Piedmont, SC), 19th- Connie M. (#785 Stamford, CT), 19th- Donna S. (#790 York, PA), 19th- Hilary M. (#948 Marion, IA), 20th- Lacey H. (#1018 Wallace, NC), 21st- Jeanne D. (#521 Missoula, MT), 21st- Ellyn W. (#629 Lansdowne, PA), 21st- Donna D. (#974 Morristown, NJ), 21st- Mary D. (#1042 Norco, CA), 22nd- A. George P. (#339 New York, NY), 22nd- Suka M. (#906 Chicago, IL ), 22nd- Jennifer D. (#915 Wisconsin Rapids, WI ), 22nd- Collette P. (#924 Colorado Springs, CO ), 23rd- Lauren L. (#100 Campbellsport, WI), 23rd- Kay H. (#306 New Ulm, MN), 25th- Eileen K. (#188 Hudson, NH), 26th- Kelly E. (#105 Boise, ID), 26th- Kimberly B. (#611 Palestine, TX), 27th- Marsha F. (#94 Carbondale, KS), 27th- Sheryl M. (#1063 Wilmington, MA), 27th- Kimberly R. (#1088 Toldeo, OH), 28th- Debbi H. (#907 Oxford, OH ) and 28th- Stacey L. (#955 Belleville, IL).

Last month we asked what the purr-fect caption should be for this picture. The most creative captions are featured below:

• "Well this is another fine mess you've gotten us into Ollie. But I love you anyway." - Gayellen D. (#816 Simi Valley, CA).
• "Like it or not, we'll do ANYTHING to show our love for you." -Tracy W. (#214 Madisonville, KY).
• "Just once, I'd like to see them try to do this to the CATS!!!" -Pat F. (#739 Oak Ridge, NJ).
• "Two hearts are better than one" -Bonnie D. (#508 Gladstone, OR).
• "No one can say we wear our hearts on our sleeves." - Catherine B. (Hoover, AL).

Thank you for all of your submissions.

What is the name of the dog on TV's Grey's Anatomy?

Be the first to email info@shurepets.com with the correct answer and the winner will receive FREE Shure Pets Products! The correct answer to this issue's Bone-us Trivia will be printed in next month's Pet Gazette.

The March trivia question was: What are the names of the two cats in the Animated 1955 Walt Disney film, Lady and the Tramp? Although we had many responses, Cheryl A. (Woodbridge, NJ) had the quickest correct response (Si and Am) and she received a special Shure Pets prize. Good luck to everyone on winning April's trivia question!

Shure Pets apparel is available in a wide variety of items, styles and colors! Advertise your Shure Pets business everywhere you go with our T-shirts, hoodies, mugs and hats. Additionally, new boxer shorts (see picture) are now available. To order your Shure Pets items, click on the link below.

Shure Pets is a Proud Member of the Direct Selling Association (DSA).

The Direct Selling Association is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 150 companies are members of the association, including many well- known brand names.

The Association's mission is "To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers."

The cornerstone of the Association's commitment to ethical business practices and consumer service is its Code of Ethics. Every member company pledges to abide by the Code's standards and procedures as a condition of admission and continuing membership in the Association.