Shure Pets, our signature At-Home Pet Parties, and our unique product line were recently featured in The Detroit News, The Oakland Press (MI), The Ashwaubenan- Howard Suamico Press and HousePetMagazine.com. The Detroit News article described Shure Pets as "a new game in town" and a "fun [experience] to try the products out on the dogs." To view Shure Pets articles and appearances in the news, please click on the "Shure Pets In The News" link below.

Shure Pets University (SPU): Our Shure Pets University training program meets monthly at the Corporate Office in Chicago, Illinois. This seminar serves as a platform to discuss Shure Pets and trends in the Direct Selling and Pet Industries, as well as offering tips to help you grow, develop and maintain your business. All Pet Consultants are invited and encouraged to attend SPU. If you cannot make a Shure Pets University session but are in the Chicago area and would like to meet "The Pound", please call or email info@shurepets.com to schedule an appointment.

SPUs are held on the first Tuesday of the month. Please "mark" your calendars for the next Shure Pets University Training Programs held on:

• Tuesday, June 6
• Tuesday, July 11 (date change due to Howl- iday.)

Conference Calls: All Tuesdays (outside of the first Tuesday of the Month which is reserved for SPU) conference calls occur for Pet Consultants to participate in and share ideas with each other and the Shure Pets Pound.

• The 2nd Tuesday of the Month's Conference Call is for all new Pet Consultants
• The 3rd Tuesday is for any Pet Consultant Team and
• The 4th Tuesday is open to all Pet Consultants.

Back-end Software: Phase I and II of the new Pet Consultant software system are complete. This new system allows all Pet Consultants to create their own unique, purr-sonalized replicated websites where they can track their sales and genealogy, upload their pictures and stories and enroll new Pet Consultants into the Shure Pets business. Phase III is currently being worked on (we are adding in the newest products and breeds) and will include more efficient order entry, Pet Party and fundraiser order entry, order tracking and much more. Additionally, the new system will include a zip code locator program that will automatically link potential customers and Pet Party Attendees to the replicated website of their local Pet Consultant. For more information on the software system or to purchase it, please email Kristina (kristina.meyer@shurepets.com).

Pet Consultant Jam-fur-ee Conference: Shure Pets is planning its second annual Pet Consultant Conference (Jam-fur-ee) the weekend of August 18-20 (Friday through Sunday). The Conference will be held in Chicago, IL. All Pet Consultants are invited and encouraged to attend. The conference will be an exciting, event-packed weekend with activities, entertainment, speakers, classes, meals and awards. At the conference, we will discuss all areas of your Shure Pets business including products, marketing and recruiting. We will recognize and celebrate our Pet Consultants' accomplishments as well as discuss Shure Pets' future direction. Friday night will include a special Leadership Dinner for all Pack Leaders, Senior Pack Leaders and Top-Dog Pet Consultants. The Jam-fur-ee event will be occurring during the week of Chicago?s famous Air and Water Show and the theme for this year?s Jam-fur-ee will be ?Shure Pets: Taking Flight!? More information on the 2006 Jam-fur-ee, hotels and costs will follow in upcoming Shure Pets newsletters.

Susan B. (#474) has over 25 years in retail management/sales experience and is currently in the restaurant/catering industry. Due to the long hours and her irregular schedules, Susan hasn't had a dog of her own in a few years. Susan is originally from Tennessee but lives in Atlanta, Georgia. She states, "Even though I went to college at Auburn, my two most favorite college football mascots are from the SEC: Smokey (University of Tennessee) and UGA from (University of Georgia). I think I'd pay big bucks to have a photo opportunity with UGA!"

"I have been with Shure Pets for one year. As I've had more than my fair share of retail, I did a search one and a half years ago on home based businesses. All the usuals appeared (i.e. candles, baskets, make up, jewelry etc.) I ordered information on all of them. The products were okay, but I really wanted something that others were not doing. I wondered, is there something Pet-related in a home based business? Again, I searched the web but was more specific- and there it was: Shure Pets! Several months down the road, I said to myself, "I have nothing to lose." $99 was a small price to pay to get started, and the worse thing that could happen is that I'd have pet products which can always be used."

"I'm working my Shure Pets business part-time. I have participated in several fundraisers as well as doing the party circuit. I believe my first party was $900 retail, and I recently hit the $4,500 level, plus I have several recruits on my team. Currently I am advertising in the Metro Atlanta Women's Directory, and will be the feature and on the front cover for August. I drive my 'Petmobile' everyday advertising that you can have an ultimutt, purr-sonalized, Shop at Home Experience by Hosting A Pet Party."

"What pleases me tremendously with Shure Pets is the efficiency and friendliness of the corporate office. With the phenomenal growth in the past year, I'm amazed at how "on top of things" they stay. Communication with them is always pleasant and supportive. I feel this business is no fail, as most of America is composed of pet lovers. I can't wait to see the Summer Cat-alog."

The above photo is of Susan with Calleigh, formerly her foster (Katy).

Featured in this picture is Pet Consultant Marie F. (#454, Gilroy, CA) at the Pooches in the Park event in Santa Cruz, CA last month. Pet Consultants, participating in expos, fairs, events and fundraisers is an excellent way to increase your target customer base and spread the word about your Shure Pets business. You are "shure" to meet new customers and potential recruits through these venues.

Four Paws Up to all of the fundraising groups who earned money last month through their Shure Pets fundraising efforts. The groups that participated in our fundraising program in April included: Fidelco Guide Dog Foundation, Midwest Shiba Inu Rescue, Santa Susana High School PACT, Humane Society of Johnson County, and Colorado Springs All Breed Rescue. Fundraising groups (501c) can earn 25% of all of their sales through their Shure Pets fundraising efforts. Please email info@shurepets.com or call 1.888.Shure.Pets for more in-fur-mation.

Congratulations to Stephanie A. (#743 Geneva, IL) for recently achieving higher Breed Level Status. Stephanie has earned the "Junior Pack Leader" title. The Shure Pets Team is proud of her accomplishment and we look forward to continuing to work with Stephanie to achieve her purr-sonal and purr-fessional goals.

Bark, Meow, Neigh, Chirp and applaud for the following Pet Consultants as they all recently achieved bone- us levels (the bone-us level achieved is indicated next to their name): Susan C. (#743 East Hartford, CT) $2,000.00, Amy S. (#956 Visalia, CA) $2,000.00, Holly T. (#770 Madison, OH) $2,000.00, Jennifer M. (#856 Kelso, WA) $2,000.00, Kari H. (#645 Vernon, CT) $2,000.00, Bonnie. D (#508 Gladstone, OR) $4,500.00, Marie F. (#454 Gilroy, CA) $4,500.00, Stephanie A. (#743 Geneva, IL) $7,500.00 and Gale W. (#312 Cincinnati, OH) $12,500.00. The Shure Pets Bone-us sales points program works as follows: For every dollar of Shure Pets products sold, you receive the equivalent of one Bone-us dollar. For every one person directly recruited to your Shure Pets business, you receive the equivalent of $200.00 Bone-us points. Depending on the Bone-us level reached, Pet Consultants earn a variety of Shure Pets rewards from business supplies and Cat-alogs to products and trips.

Shure Pets has developed its first team that is six levels deep: Sandy T. (#148 Seabrook, NH) recruited Valerie T. (#292 Kingston, IL) who recruited Kristine W. (#689 Yale, MI) who recruited Karen R. (#742 Belding, MI) who recruited Joy B. (#1076 Belding, MI) who recruited Cassandra S. (#1167 Caledonia, MI).

Pet Consultants, please let Kristina know when you have Pet Parties, expos, fundraisers and other events scheduled. Additionally, if you have any pictures from your events and would like to share them with us, please email them to kristina.meyer@shurepets.com.

Pictured is our "Pet of the Month" sent in to us by Ilene L. (#551 Tampa, FL) To have your pet considered for next month's Pet of the Month, please email your pictures to petlover@shurepets.com. Thank you for all your submissions, we look forward to sharing your pictures.

The Shure Pets average order increased during April to $128.40 Additionally, the average sales generated at a Pet Party grew by 6.12% over last month to $419.53

Ohio led the way with the greatest number of Pet Parties in April. Illinois and California held the next greatest number of At-home Pet Parties during the month.

The top five highest producing Pet Consultants in April are listed below: 1. Amy S. (#956 Visalia, CA), 2. Stephanie A. (#743 Geneva, IL), 3. Kari H. (#701 Vernon, CT), 4. Karen R. (#810 Oakdale, CA) and 5. Lisa Z. (#959 Green Bay, WI).

In April, the Best Selling Shure Pets Teams were: 1. Best in Show, 2. Leaders of the Pack, 3. Pick of the Litter, 4. The Dream Retrievers and 5. Alpha Pride Pack. (If your team is yet to be named, please email Kristina at kristina.meyer@shurepets.com with your group's identity).

The Pet Consultants with the largest number of direct recruits in April is: Sandy T. (#148 Seabrook, NH). Keep up the howl-ing good work Sandy - we are proud of each and every one of your accomplishments.

The top ten states with the greatest sales volume in April (three cheers for the Golden State which leads the way for the third straight month): 1. California, 2. Illinois, 3. Ohio, 4. Wisconsin, 5. New Jersey, 6. New York, 7. Connecticut, 8. Pennsylvania, 9. Indiana and 10. Michigan.

The ten states with the greatest number of orders placed last month: 1. Ohio, 2. California, 3. Illinois, 4. Wisconsin, 5. Pennsylvania, 6. New York, 7. Indiana, 8. New Jersey, 9. Virginia and 10. Florida.

Shure Pets Top Fifteen Best Selling Breeds: 1. Labrador, 2. Golden Retriever, 3. German Shepherd, 4. Rottweiler, 5. Pug, 6. Jack Russell, 7. Yorkie, 8. Beagle, 9. Dachshund, 10. Border Collie, 11. Boston Terrier, 12. Boxer, 13. Brittany, 14. Greyhound and 15. Chihuahua.

Shure Pets Top Fifteen Best Selling Products: 1. Paramount Orange Mango Foaming Cleanser (#111), 2. Paramount Stain and Odor Control (#110), 3. Tidy Puppy and Kitten Mitten (#418), 4. Mug (#702), 5. Ideal Oatmeal Conditioning Shampoo (#116), 6. Aromutt Therapy Shampoo - Vivid Vanilla (#104), 7. Devine Canine Breath Mints (#206), 8. Ulti-mutt Candy Bar (#214), 9. Paramount Ear Solution (#103), 10. Paramount Mountain Fresh Foaming Cleanser (#123), 11. Purr-fect Pet Towel (#410), 12. "I Love My Dog" Bath Towel (#411), 13. Ideal Oatmeal Conditioning Spray (#117), 14. Paramount Medicated Shampoo (#101) and 15. Paramount Paw Balm (#129).

Survey Stats: (Source: American Pet Products Manufacturers Association - APPMA) According to a National Pet Owners Survey:

• 27% of owners buy their dog birthday presents
• 13% of owners buy their cat birthday presents
• 55% of owners buy their dog holiday presents
• 37% of owners buy their cat holiday presents

"The Paw Balm (#129) is my biggest seller....I LOVE IT! My best friend has a Husky and a Boxer and the vet said that they were digging and licking and biting at their paws because of allergies...She bought some [Shure Pets] Paw Balm after hearing me go on and on about it and they have stopped messing with their paws! I firmly believe in the Paw Balm!" Laura S. (#795 Nevada, OH).

"I have been using the Horse Coat Dressing (#131) and it is REALLY good on the tail and mane. We just recently bought an ill cared for Tennessee Walker. He was fed and housed but NEVER brushed and his tail and mane had what looked like dread-locks. Anyway, it's been too cold to give him a bath so I just started using the dressing on his tail and mane. That stuff works great!!! After using it for a while, all I do now is just spray and the brush goes right through all that hair -- his tail touches the ground -- so we are talking about a lot of hair." Rebecca B. (#332 Huntsville, AL).

"Last month, I em'barked' on a new adventure as a Pet Consultant. I have been wanting to express to you how impressed I am with the tremendous amount of support that is offered from the Corporate office and my fellow peer Pet Consultants. Your weekly letters are read with great anticipation. Shure Pets has enabled me to convey the passion and dedication that I have for pets with others. For those of us who share special relationships with our pets, we understand what it means to be loved unconditionally. Our pets love us, believe in us, and greet us with enthusiasm all the time, no matter what. I look forward to all that Shure Pets has to offer as well as contributing all that I can to help Shure Pets continue to grow. Hopefully my passion and dedication will be passed on to other pet lovers. Thank you for taking your dream and passion to another level and starting Shure Pets. I am thrilled to be apart of such a unique and specialized business." Meghan G. (#1118 Mechanicsburg, PA).

The May Featured Products of the Month are: Brilliance Dental Support Sprinkles, Treatstik, and Heartbeat Beds.

Brilliance Dental Support Sprinkles (#222) are a novel, convenient dental delivery system designed to improve your pet?s periodontal health. Simply sprinkle product on top of companion animal?s food. No mess, stress or hassle. This product has been formulated specifically to be used between veterinarian dental cleanings to maintain clean teeth and freshen breath. Additionally, this product is recommended to control plaque formation and support gum health. 5 oz.

Treatstik (#234) challenges your dog to push, roll, nudge and pick up this toy in anticipation of receiving treats hidden inside the canister. This product is made of durable nylon with a screw cap designed for quick and easy filling. The Treatstik will motivate and exercise your dog and keep him stimulated and occupied in his quest for his dispensed treats. 9" x 3.4" diameter.

Heartbeat Beds (#806) are the purr-fect pillow for new puppies or adult dogs who need some extra comforting. Each pillow contains a battery operated heartbeat; ideal for new puppies or kittens, rescue animals, or companion animals with separation anxiety. The digital mother's heartbeat is on a 30 minute timer with on/off capability. Available in Blue and Pink. 15?

Q: Why do cats scratch?: A: This is a natural behavior with several reasons. The most obvious is that it sharpens the cat?s claws. Studies have also shown that it is to communicate with other cats. By leaving obvious marks on the same objects (trees, couches etc.) the cat is telling others where he is and what he has been doing. Cats also have scent glands on their paws so they are leaving odor cues behind for other cats.

Q: What causes hairballs in a cat? A: Because cats lick and clean themselves regularly they swallow a lot of hair. This hair is normally expelled through the digestive system. However, occasionally the hair gathers in the stomach or intestine and forms a dense ball which cannot pass through the digestive system.

Q: Why do pets roll in the dirt? A: There are several possible reasons for this behavior. One reason is that it helps to mask the animal?s real scent, which helps protect from predators. Additionally, the action of rolling also loosens hair, aiding in shedding.

2nd- Theresa King (#536 Newbury Park, CA), 2nd- Lisa Goldsmith (#836 Brentwood, CA), 2nd- Nancy Altic (#1062 Vero Beach, FL), 3rd- Gina deRochemont (#681 Lebanon, ME), 3rd- Jolene Dreiling (#686 Lawrence, KS), 4th- Stacey Wright (#574 Miami, FL), 4th- Nicki Fratus (#811 Walnut Creek, CA), 6th- Mary Beth Carroll (#444 New Port Richey, FL), 6th- Donna Irey (#367 Marion, OH), 6th- Lori Capitulik (#564 Costa Mesa, CA), 6th- Elizabeth Lee (#733 Gaylord, MI), 6th- Kristi Tweedale (#1026 Neenah, WI), 7th- Sharon Cooke (#838 Fletcher, NC), 8th- Paula Shaw (#1039 Mobile, AL), 8th- Eileen Severe (#1148 Crawfordsville, IN), 9th- Charlotte Walker (#1025 So. Portland, ME), 9th- Debra Geritty (#1084 Brigham, UT), 10th- Kristina Schleusner (#1072 North Branch, MN), 12th- Rob McDaniel (#751 Land O Lakes, FL), 13th- Alaina Charboneau (#322 Cheboygan, MI), 14th- Melissa Odom (#577 Warner Robins, GA), 14th- Brandi Connor (#762 Flat Rock, MI), 15th- Tracey Cooley (#892 South Elgin, IL), 15th- Ann Tompkins (#1077 Clarks Summit, PA), 18th- Kristi Staehling (#792 Roswell, GA), 18th- Jennifer Mitchell (#856 Kelso, WA), 20th- Patricia Siegel (#472 Plaistow, NH), 20th- Valerie Leather (#550 McDonough, GA), 22nd- Sharon Dimmitt (#493 Lindsay, CA), 22nd- Jennifer Kent (#821 Portland, OR), 22nd- Nadine Mazienis (#1057 Vonore, TN), 24th- Aimee Chomel (#945 Centerville, IN), 25th- Ellen Stovall (#504 San Antonio, TX), 25th- Misti Aas (#616 Aurora, CO), 25th- Rosemarie Cola (#647 Colts Neck, NJ), 25th- Rose Granaudo (#717 Pompano Beach, FL), 25th- Bryony Camp (#941 Goffney, SC), 27th- Amanda Romans (#593 Sugar Grove, VA), 28th- Kathryn Hable (#645 Osh Kosh, WI), 28th- Susan Curtiss (#643 East Hartford, CT), 28th- Helen Mandala (#932 Palm Desert, CA), 28th- Lana Rryba (#976 Round Lake, IL), 28th- Brenda Burden (#973 New London, IA), 29th- Vicki Spears (#882 Greenfield, IN) and 31st- Vicki Schwartz (#943 Nuevo, CA).

Do you know what the purr-fect caption should be for this picture? If you have the best solution of what this picture's caption should be, send it in to info@shurepets.com. The most creative caption will be featured in our next newsletter! Good luck and send in your ideas today!

Thank you customers Mike F. and Jodi W. (Royal Oak, MI) for submitting this image of Bella.

According to the Guinness Book of World Records, the oldest cat lived how many years?

Be the first to email info@shurepets.com with the correct answer and the winner will receive FREE Shure Pets Products! The correct answer to this issue's Bone-us Trivia will be printed in next month's Pet Gazette.

The April trivia question was: What is the name of the dog on TV's Grey's Anatomy? Although we had many responses, Nikole B. (#483 Garner, NC) had the quickest correct response (Doc) and she received a special Shure Pets prize. Good luck to everyone on winning May's trivia question!

Shure Pets apparel is available in a wide variety of items, styles and colors! Advertise your Shure Pets business everywhere you go with our T-shirts, hoodies, mugs and hats. Additionally, new Shure Pets buttons (see picture) are now available. To order your Shure Pets items, click on the link below.

Shure Pets is a Proud Member of the Direct Selling Association (DSA).

The Direct Selling Association is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 150 companies are members of the association, including many well- known brand names.

The Association's mission is "To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers."

The cornerstone of the Association's commitment to ethical business practices and consumer service is its Code of Ethics. Every member company pledges to abide by the Code's standards and procedures as a condition of admission and continuing membership in the Association.