Shure Pets Gazette -Mutt-nificent May |
Monthly Newsletter
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Three years ago this month USA Weekend ran an article on Shure Pets titled "Pet products go door to door" stating in the sub-title that "In-home Sales Parties may be the Ulti-mutt New Trend". At the time the article ran it stated that we had 100 Pet Consultants in 30 states. In the last 3 years we have grown our Pet Consultant count by over 15 times to 1,540 people in all 50 states.
We continue to be recognized for creating the category and being the nation's leading provider of pet products through home parties and one-on-one selling. The media continues to recognize us for innovations and leadership in the market. Please refer to the In The News section of our website to view some of these articles.
We see tremendous opportunities in the months and years to come. The pet category is growing at a robust rate, having doubled over the last ten years to $38.5 billion (2006). It is projected to increase to over $50 billion by 2010 (source: APPMA), a 30% increase! In addition, the growth in direct selling over the last ten years is extremely impressive, growing at 40% (source: DSA).
The marriage of these two dynamic sectors creates opportunities for those interested in participating.
We have an extensive product line, offering the finest products for our companion pets and pet lovers. We also offer exciting promotions, state of the art technology and the best customer service to help you grow and maintain your business.
If you are interested in joining Shure Pets to pursue a career in the pet industry, to earn some supplemental income or if you are interested in hosting a party to earn hostess gifts, please let me know how I can help.
Our only requirement at Shure Pets is a passion for pets! Put your passion to work in a field that you love!!
 Pet Lover,
Regards,  Andrew Shure | |
Pet Consultant of the Month
Profile of Success
Carla F. (#1502 Cordova, TN) is the proud mother of three Labradors. Carla states, "Uno is a black lab and the granddaughter of a Lab that is deceased. She was the first born in her litter and is how she got her name. We used to take agility lessons, but now we just practice in our yard. Dos and Tres are Chocolate Labs that I got at my local shelter when they were nine months old. They were owner surrendered and next in line to be put to sleep. I couldn't take one and leave the other so I thought I would try a find a home for one of them. Here I am three and a half years later with three Labs. They are all very sweet and there is never a dull moment at my house."
"I have always been a pet lover and have always had at least two dogs since I can remember. A fellow pet lover and I were discussing one day about how someone should come up with Pet Parties and sell products for pets like they do with cooking supplies, make-up etc. She later saw a story on a morning news show. Well, I kept thinking about it and on Sept. 25, 2006, I thought I would try and find it on the Internet. I found the Shure Pets website and got so excited! I studied it for three hours and loved everything I was reading about the company. I was really impressed with the fundraising and knew that would be a great way to promote my business and help the Rescue Groups in my area. I signed up that day and I couldn't wait to tell my friends and receive my 'New Puppy on the Block' Starter kit."
"Shure Pets has been the best thing I have ever done for myself. My Labs and I get to enjoy terrific products and have fun at Pet Parties. The Bone-us rewards have been great incentives. As soon as I receive one, I start thinking about how long it will be before I receive the next one. I use that to help with goal setting. The ultimate goal for me is be Top Dog! David and Kristina at the Shure Pets Pound are always there if I need them and I have to thank my upline, Sandy T. (#148 Seabrook, NH), who has been very helpful."
"I am constantly trying to think of ways for my business to grow. I have found several pet-related events in my area over the next few months and plan to be there representing Shure Pets. The more I do with Shure Pets the more contacts I make and the more it seems people respond. You never know when someone picks up a catalog what is in the back of their mind. Two of the events that I have done have been because someone gave a catalog to people that organize events."
"I have found that Shure Pets products sell themselves. I am not much of a salesperson, but I have learned that when I set goals for myself, I tend to do better.I also use feedback from my customers and I always know the top ten products that are sold to help with sales. I send a newsletter once a month to my contact list. It keeps the Shure Pets name out there. When I don't have any parties coming up, I start brainstorming. I go back to some of the Pet Docs to help jog my memory on other ways to build my business. I always have business cards and catalogs on hand to give to future customers.When people hear the excitement in your voice, they get excited as well and want to be a part of Shure Pets."
The above image is of Carla and her three Labradors. |
"Barks of Approval"
Testimonials
"I will introduce myself to you. I'm Amanda A., a fifth grader from Lebanon Middle School in Lebanon, CT. I'm writing to you because I adore your product which is your Paramount Aro-mutt Therapy Shampoo (Vanilla). I like it because it makes the dog soft and cozy...The smell is the best. Also, it is a moisturizer that makes it even better than before. I especially like that you can put it on the animal then rub it in. Next, you can rinse the animal. Last, you are finished and your animal is clean and has the smell of vanilla. Your Oatmeal Shampoo is the best. I can put it on my dog, and then rinse it off and he is done. My aunt adores the product. We use it on all the dogs because the shampoo is silky so it goes on better...your shampoo is the perfect type of shampoo you could buy. I, once again, wanted to thank you for your wonderful product. In addition, I wanted to tell you how much I appreciate your product. In addition, I wanted to tell you that the Paramount Aro-mutt Therapy Shampoo is the best. I really like your Oatmeal Shampoo; it is what my aunt likes best. Thank you for taking the time to read this letter." -Amanda A. (customer, Lebanon, CT).
"I got my New Puppy on the Block Starter Kit. Everyone [at Shure Pets] is a great help. I love the products and am very excited about my new business. I've tried some of them and they're great! Have a Happy Easter and thanks for the help!" -Jeannie Z. (#1798 New Smyrna Beach, FL).
To read more testimonials, please click on Paws-itive Comments  |
| Purr-fect Pet Health Tip
Spring Time Happiness
Looking Through the Window
It is relaxing to feel the fresh Spring air and gentle breeze that enters your house through open windows. However, make 'shure' your windows are screened and tightly secured. Unfortunately, thousands of pets are seriously injured each year from falls resulting from open windows in homes and apartment buildings.
Jog the DogRunning with your canine can be grrr-eat exercise for both of you. Keep in mind your dog's age and overall health condition when choosing your running route. Be careful not to overwork/stress your pet to the point when it is injured. Additionally, keep away from hot tar or paved surfaces that can cause burns to your pet's foot pad. Please make 'shure' to use Paramount Lemon BugSpray and Sunscreen (#141) if your pet is outdoors for an extended period of time to protect against the sun's harmful rays.
Tick and Flea Free
The same Lyme disease (carried by ticks) that reaches healthy people can do serious damage to companion animals. Shure Pets Paramount Tick and Flea Free Shampoo (#113) effectively kills fleas, ticks and lice leaving your pet feeling healthy, happy and nice. | |
Interested in Joining the Shure Pets Team?
Monthly Conference Calls
On the first Tuesday of each month, Shure Pets holds a conference call for interested pet lovers who want to further explore the Shure Pets business opportunity in grr-eater de-tail prior to enrolling. These calls have proven to be a grr-eat learning tool for all involved and we highly encourage you to participate. Space is limited so please RSVP to kristina.meyer@shurepets.com to sign up for your informative Conference Call session. |
| Fast Facts
Pet Industry (APPMA)
63% of U.S. households currently own a pet (71.1 million homes have pets). In 1988, 56% of U.S. households owned a pet. 45% of U.S. households currently own more than one pet.
U.S. pet spending increased from $17 billion in 1994 to a projected $40.8 billion for 2007, and could top $50 billion by 2010.
Direct Selling Industry (DSA)
Direct sales is one of the nation's fastest-growing industries. Sales reached more than $30.47 billion in 2006, and is now more than $82 billion worldwide.The direct sales industry has experienced 18 years of consecutive growth
U.S direct sales force has more than doubled in the last ten (10) years. The direct sales force is over 14.1 million people, up from 8.5 million people in 1996. |
Featured Product of the Month
Beef Jerky Dog Logs (#206):
These terrific treats for your pet are neat to eat! You can use these "logs" to build your dog a treat house and he will happily take care of the clean up! Shure Pets's best selling dog treat. 4 oz. package.
Shop Shure Pets |
Bone-us Trivia
First pets have always been popular. President Bill Clinton's cat and his Chocolate Labrador dog managed to attract quite a few fans as well. What were the names of these two companion animals?
Please email info@shurepets.com with your trivia answer. A winner will be selected at random from all correct responses to receive FREE Shure Pets Products! The correct answer to this issue's Bone-us Trivia will be printed in next month's Pet Gazette.
The April trivia question was: Television Actress Tori Spelling is a proud owner of a Pug. What is the name of her companion animal? Although we had many responses, Melinda G. (#1820 Sherman, TX) was the selected winner with the correct response (MiMi LaRue) and she received a special Shure Pets prize. Good luck to everyone participating in May's trivia contest! |
Pet Consultant Business
On Wednesday, April 18, Shure Pets Founder Andrew Shure visited Aurora, IL, for a "Pet-Together Opportunity Event" put together by Stephanie A. (#743 Geneva, IL) and Ellen B. (#1487 Newark, IL). Interested new Consultants, Party Guests and Party Hosts attended the successful event including Rebecca P. (#1800 Yorkville, IL) and Susan P. (#1883 Libertyville, IL).
We are looking to create more "Opportunity Events" in the upcoming months all around the United States with the help of our Pet Consultants. If you are interested in attending a local Opportunity Event in your area, please email info@shurepets.com. |
Shure Pets in the News
Shure Pets, our signature At-Home Pet Parties and our unique product line were recently featured in:
The Star Press, Muncie, Indiana ("Home Parties for Pets" April 15, 2007)
and
The Northwestern, OshKosh, Wisconsin ("Products make pets' lives nothing short of luxurious, rich" April 15, 2007).
The Northwestern (click here)
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Shure Pets: Mission Statement
"To establish and provide the highest standards of quality pet products, services and business opportunities. Shure Pets will thrive on being proactive and will handle all business manners with the utmost integrity. We will work intensely and vigorously to make 'shure' you and your pet are wagging your tail with happiness".
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We look forward to having you join our winning team. Please feel free to call 1.888.SHURE.PETS if you have any questions about beginning your Shure Pets journey. To start you own business in the industry you love please click on the Agreement Form below.
Why become a Shure Pets Consultant?
- The opportunity to work in a growing and dynamic industry that currently has a $38.4 billion market share.
- Superior, unique, beneficial health products that sell themselves.
- Consumable products resulting in monthly reorder needs.
- Pet Consultants are not limited by territories, allowing for nationwide potential.
- Freedom and flexible hours. The ability to be your own boss. You control your own destiny.
- Real-Time backend software system and replicated websites.
- Purchase pet products at a discount rate for your pets.
- Pride in achievement.
- Grrr-eat training program including 'New Puppy on the Block' Starter Kit (see above), weekly conference calls, email updates and the ulti-mutt in customer service.
- Joy of helping others and their pets.
- Company focusing on today and the future.
- Tail-wagging Fun!
- Fast Start Bone-us
Getting off on the Right Paw:
 Through our Grrr-eat Start Program for our New Pet Consultant Puppies: In the first ten days of your business, if you sell $500 of Shure Pets products and book two upcoming Pet Parties (within the upcoming 30 days), you will earn a $75.00 credit towards any Shure Pets products and/or business supplies. Additionally, if you sell $1,200 of Shure Pets products and directly recruit one person, or more, in the first thirty days of your business, you will earn a Shure Pets T-shirt (small - x-large) and cap. The ten or thirty days start on the day that you receive your 'New Puppy on the Block' Starter Kit.
Our Price: $99.00 (plus tax and shipping) |
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