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Shure Pets Gazette
The Premier Direct Seller of Pet Products
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Volume IV, June 2006
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Dear Pet Lover~
I am very pleased to report that Shure Pets achieved
a 2006 monthly sales records during May (nearly 60%
greater than May of 2005). Our Pet Consultant
recruitment continues to be strong as well. Since
May of 2004, our Pet Consultant base has grown
more than twelve times (since last May, we have
grown more than 250%). We also increased our
unique product line by 25% with our new Summer
Cat-alog. The Cat-alog is available through your Pet
Consultants and on our website (shurepets.com) in
PDF form.
We are in the process of implementing phase III of
our new backend software system. This will allow you
to process your orders online and monitor your team
sales. We are very excited with the system and
believe that this technology will significantly aid your
business going forward. We will be adding a zip code
lookup that will allow for your customers to locate
you geographically, by name or via ID#.
Also, we are working hard on the upcoming Jam-fur-
ee. I encourage each of our Pet Consultants to
attend as it will be both educational and fun. We
coordinated the Jam-fur-ee to coincide with the
Chicago Air and Water Show. More in-fur-mation on
the convention is listed below in this newsletter.
Finally, remember to keep your pets cool and with
plenty of water easily accessible as the Summer
temperature begins to rise.
Andrew Shure, Shure Pets Founder

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Shure Pets Events
Shure Pets, our signature At-Home Pet
Parties, and our unique product line were recently
featured in Pet Product News International,
The Coastal Courier (GA), Newsday (NY), The
Hartford
Courant (CT), ABC Columbus (OH), Fox News Morning
(CA), NBC
Columbus (OH), The Times of Northwest Indiana, The
Youngstown Vindicator (OH)
and
The Washington Post. The Hartford
Courant article
described direct selling as, "fun, with shopping as an
excuse," and Newsday stated, "It's not your
mother's Tupperware party".
To view
Shure Pets articles and appearances in the news,
please click on the "Shure Pets In The
News" link below.
Shure Pets University (SPU):
Our Shure Pets University training program meets
monthly at the Corporate
Office in Chicago, Illinois. This
seminar serves as a platform to discuss
Shure Pets and trends in the Direct Selling and Pet
Industries, as well as offering tips to help you grow,
develop and maintain your business. All Pet
Consultants are invited and encouraged to attend
SPU. If you cannot make a Shure Pets
University session but are in the Chicago area and
would like to meet "The Pound", please call or
email info@shurepets.com
to schedule an appointment.
SPUs are held on the first Tuesday of the month.
Please "mark" your calendars for the next Shure
Pets University Training Programs held on:
- Tuesday, July 11 (date change due to July 4th
Howl-iday) and
- Tuesday, August 1.
Shure Pets is located at 1556 N. LaSalle St.,
Chicago, IL.
Advance reservations are required for Shure Pets
University so we can plan accordingly. Please
call 1.888.SHURE.PETS or email
info@shurepets.com. We look forward to seeing
you at SPU!
Conference Calls: All Tuesdays (outside of
the first
Tuesday of the Month which is reserved for SPU)
conference calls occur for Pet Consultants to
participate in and share ideas with each other and
the Shure Pets Pound.
- The 2nd Tuesday of the Month's Conference Call
is for all new Pet Consultants
- The 3rd Tuesday is for any Pet Consultant Team
and
- The 4th Tuesday is open to all Pet Consultants.
Space is limited so please RSVP to
(kristina.meyer@shurepets.com) to sign up for your
informative Conference Call session.
Back-end Software: Phase I and II of the
new Pet Consultant software system are complete.
This new
system allows all Pet Consultants to create their own
unique, purr-sonalized replicated websites where
they can track
their sales and genealogy, upload their pictures and
stories and enroll new Pet Consultants into the Shure
Pets business. Phase III is currently being worked
on. We are adding the newest products and breeds
and are near completion of the replicated sites
(where the customers will order from). Additionally,
we have begun testing the portal sites (where the
Pet Consultants will place their orders). Phase III will
also include more efficient order entry, Pet Party and
fundraiser order entry, order tracking and much
more. The new system will include a zip code locator
program that will automatically link potential
customers and Pet Party Attendees to the replicated
website of their local Pet Consultant. For more
information on the software system or to purchase it,
please email Kristina (kristina.meyer@shurepets.com).
Pet Consultant Jam-fur-ee Conference:
Shure
Pets is planning its second annual Pet Consultant
Conference (Jam-fur-ee) the weekend of August 18-
20 (Friday evening thru Sunday). The Conference
will be held in Chicago, IL. All Pet Consultants are
invited and encouraged to attend. The conference
will be an exciting, event-packed weekend with
activities, entertainment, speakers, classes, meals
and awards (Ulti-mutt Sales Award, Leader of the
Pack Award, Dream Team Leader Award and Purr-
fect Attitude Award). At the conference, we will
discuss all areas of your Shure Pets business
including products, marketing and recruiting. We will
recognize and celebrate our Pet Consultants'
accomplishments as well as discuss the future
direction of the company. Friday night will include a
special Italian Leadership Dinner for all Pack
Leaders,
Senior Pack Leaders and Top-Dog Pet
Consultants (6:00 pm) at Topo Gigio Restorante
(516 N. Wells St., www.topogigiochicago.com). All
Pet Consultants will meet up post-dinner
at a casual locale (near the Old Town area of
Chicago). On Saturday, the conference will take
place at the East Bank Club (500 N. Kingsbury St,
Chicago, 60610). The
Jam-fur-ee event will be occurring
during the week of Chicago's famous Air and
Water
Show so please make "shure" you book your hotel
reservations early as space will fill up quickly. Due to
the exciting weekend activities, the theme for this
year's Jam-fur-ee will be Shure Pets: Taking Flight!
For more in-fur-mation on the Air and Water show,
please visit:
http://www.chicagotraveler.com/attractions/chicago-
air-water-show.html.
Jam-fur-ee Hotel Suggestions include: The Red Roof
Inn Chicago Downtown (162 E. Ontario, Phone: 312.
787.3580) and The Days Inn Gold Coast (1816 N.
Clark St., Phone: 312.664.7624).
The cost of the event will be $150.00 for the
weekend, $130.00 if you RSVP by July 15, 2006. To
RSVP, please email kristina.meyer@shurepets.com
and let us know how you would like to pay for the
event.
More information on the 2006 Jam-fur-ee will follow in
upcoming Shure Pets newsletters.
Shure Pets In The News
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Pet Consultant of the Month: Gayellen D. (#816)
Gayellen D's. (#816 Simi Valley, CA)
mother used to say, "when you love what you do,
it's
easy to do it well". Chris Gardner, who went from
homeless to multimillionaire said, "there is no secret
to success, it's the basics, find something you
love.
Something that gets you so excited you can't wait
to get out of bed in the morning".
Gay states, "That's how I feel about Shure Pets.
It's
the business for me, everyone that knows me
agrees. I have been a Shure Pets Consultant for
about seven months now and it's the best decision
I've ever made. Funny story how I found the
company: sitting at my desk
one day (I'm a receptionist full time), and the
past few weeks the girls from Customer Service kept
bringing me checks for the Avon Lady to pick up. I
finally thought, 'that chick is cleaning up' - I gotta
do something about this. I turned around to my
computer, hit Google and put in 'Pet Parties'.
Why
you say? Because pets are my passion. My dog,
Mickey, will vouch for that, he was an orphan once,
and now he's spoiled silly. The same for all my
friends' dogs and cats; Auntie Gay just loves them
to
pieces."
"So I researched the company and realized I had
once
seen an article about Shure Pets in the Daily
News. I
sent the link to my sister to see what she would say
and she sent me back a resounding reply: 'DO
IT, IT'S RIGHT UP YOUR ALLEY'. So much so, she
even sent me the money to get started."
"To what do I attribute my success? A great team
(The 'Shure Pets Pound'), my upline, and the best
products on
the market. Not one of my customers have ever said
they didn't like something they bought. I have a
repeat customer who buys the beef jerky logs just
to hand them out to her friends. I love to do
fundraisers and various events, and all I can say is
Los Angeles, look out - Gayellen Davis, Shure Pets
Independent Pet Consultant #816 is here to stay.
And I'm going to be at the head of the pack in Simi
Valley before you can bark or meow - it's purrrr-fect.
The above image is of Gayellen and Mickey.
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Pet Consultant Business
Featured in this picture is Pet Consultant
Darbie T. (#923 Petaluma, CA) at a
Spring Gift Showcase event last month. Pet
Consultants, participating in expos, fairs, events and
fundraisers is an excellent way to increase your
target customer base and spread the word about
your Shure Pets business. You are "shure" to meet
new customers and potential recruits through these
venues.
Four Paws Up to all of the fundraising groups who
earned money last month through their Shure Pets
fundraising efforts. The groups that
participated in our fundraising program in May
included: American Brittany Rescue,
Santa Susana High School PACT,
Papillon Haven Rescue,
Small Paws Rescue Inc.,
Cairn Rescue USA
and
For the Love of Dog.
Fundraising groups
(501c) can earn 25% of all of their sales through
their Shure Pets fundraising efforts. Please email
info@shurepets.com or call 1.888.SHURE.PETS for
more in-fur-mation.
Congratulations to Bonnie D. (#508 Gladstone,
OR) and Kathryn H. (#645 Osh Kosh, WI)
for recently achieving higher Breed Level Status.
They both recently earned the "Junior Pack Leader"
title.
The
Shure Pets Team is proud of their accomplishments
and
we look forward to continuing to work with Bonnie
and Kathryn
to achieve their purr-sonal and purr-fessional goals.
Bark, Meow, Neigh, Chirp and applaud for the
following
Pet Consultants as they all recently achieved bone-
us levels
(the bone-us level achieved is indicated next to their
name):
Courtney C. (#520 Easton, MD)
$2,000.00,
Billie-Jo G. (#414 Altoona, PA) $2,000.00,
Lisa Z. (#959 Green Bay, WI) $2,000.00,
Catherine B. (#928 Key West, FL)
$2,000.00,
Marilyn M. (#448 Buena Park, CA)
$4,500.00,
Kathryn H. (#645 Osh Kosh, WI) $4,500.00,
Gayellen D. (#816 Simi Valley, CA) $4,500.00
and
Sharen S. (#48 Fortville, IN) $7,500.00.
The Shure
Pets Bone-us sales points
program works as follows: For every dollar of Shure
Pets products sold, you receive the equivalent of one
Bone-us dollar.
For every one person directly recruited to your Shure
Pets business, you receive the equivalent of $200.00
Bone-us points. Depending on the Bone-us level
reached,
Pet Consultants earn a variety of Shure Pets rewards
from business supplies and Cat-alogs to products and
trips.
Congratulations to Pet Consultant Christelle H.
(#1112 Las Vegas, NV) as she recently earned
her Fast-Start Bone-us of $150.00 Perspective Pet
Consultants, if you join the Shure Pets Team and
accomplish the Fast-Start Bone-us, then you have
earned your "New Puppy on the Block" Starter Kit
plus more,
so why not start accomplishing your ulti-mutt
business dreams today with Shure Pets?
Pet Consultants, please let Kristina know when
you have Pet Parties, expos, fundraisers and other
events scheduled. Additionally, if you
have any pictures from your events and would like to
share them with us, please email them to
kristina.meyer@shurepets.com.
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Getting to Know Shure Pets
Pictured is our "Pet of the
Month" Gypsi Rose sent
to us by
Linda G. (#1012 Ocean Gate, NJ).
To have your pet considered for
next month's Pet of the Month, please email
your pictures to petlover@shurepets.com. Thank
you for all your submissions, we look forward to
sharing your pictures.
The Shure Pets
average order increased during May to
$129.43 Additionally, the average sales
generated at a Pet Party last month was $381.18
Wisconsin and California led the
way with
the greatest number of Pet Parties in May.
Pennsylvania and Indiana
held the next greatest number of
At-home Pet Parties during the month.
The top five highest producing Pet Consultants in
May are listed below:
1. Christelle H. (#1112 Las Vegas, NV),
2. Lisa Z. (#959 Green Bay, WI),
3. Catherine B. (#928 Key West, FL),
4. Tara D. (#817 Danielsville, PA),
and
5. Amy D. (#1027 De Pere, WI).
In May, the Best
Selling Shure Pets Teams were:
1. Best in Show,
2. Pets are People Too
and
3. Pawsitive Energy.
(If your team is yet to be named, please email
kristina.meyer@shurepets.com with your group's
identity).
The Pet Consultants with the largest number of
direct
recruits in May is, once again,: Sandy T. (#148
Seabrook,
NH).
Keep up the howl-ing
good work!
The top ten states with the greatest
sales volume in May (three cheers for the
Keystone state):
1. Pennsylvania,
2. California,
3. Wisconsin,
4. Indiana,
5. Ohio,
6. Florida,
7. New York,
8. Nevada,
9. Illinois and
10. Virginia.
The ten states with the greatest number of orders
placed last month:
1. California,
2. Pennsylvania,
3. Ohio,
4. Wisconsin,
5. Illinois,
6. New York,
7. Florida,
8. Indiana,
9. New Jersey and
10. North Carolina.
Shure Pets Top Fifteen Best Selling Breeds:
1. Labrador,
2. Golden Retriever,
3. German Shepherd,
4. Rottweiler,
5. Pug,
6. Jack Russell,
7. Yorkie,
8. Dachshund,
9. Beagle,
10. Border Collie,
11. Boston Terrier,
12. Boxer,
13. Chihuahua,
14. Brittany and
15. Greyhound.
Shure Pets Stats:
- 94% of Pet Consultants are Female, 6% are
Male.
- Top 10 states with the most Pet Consultants
(CA, FL, OH, IL, PA, NY, MI, NJ, CO and TX).
- 51.3% of Pet Consultants have been recruited by
another Pet Consultant.
- 98% of Pet Consultants have pets of their
own.
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Shure Pets Barks of Approval
"I received some of the Orange Mango Foaming
Cleanser (#111) with my 'New Puppy' kit
and decided to give it a try. I have to give it FIVE
STARS. If you have giant dogs like my boys (full
grown white Great Danes)- they are constantly dirty
and it isn't easy to bathe them. Well, unless you
want a bath too. I used the cleanser and cleaned
around their ears and necks and chest and they just
look SO good now! I cleaned their faces and spritzed
them with some Stud (#120) fragrance and they just
look
and smell WONDERFUL!"
-Tricia P.(#1199 Las Vegas, NV).
"Two years ago, [My dog, Emma] had to stay
indoors at this time of year. Now, the allergies are
easier to control with great food and grooming
products. Emma is no longer on ANY medications!
When I notice she is starting to have problems I use
the Paramount Ideal Oatmeal Shampoo (#116), or to
help control the inflammation caused by allergies I
use the Paramount Emu Oil Shampoo (#132) and
Paramount Emu Oil Spray (#133). She looks and feels
great! Not only does her coat look great but my
hands feel great after shampooing her! How often
can you say that after shampooing your dog?"
-Lisa Z. (#959 Green Bay, WI).
"I also want to share about the horse
products. I sold all three products- shampoo (#130),
conditioner (#131), and dressing (#137) to an avid
horse person.
She not only thought the size and price of the
products was excellent, but she said a lot of [other]
products don't live up to the claims, i.e. repel dust.
She said as soon as she washed her horse, it rolled in
the dirt, got up, and just shook the dirt off. She was
amazed!" - Amy S. (#956 Visalia, CA).
"I have to share the success story of Bear's visit
to
the vet yesterday. Bear in mind, Bear is very skittish
and afraid of most everything, including his vet visits.
And, it was pouring down rain, another Bear scare. I
applied several sprays of the soothing Baby Paw-der
Spritzer (#119) an hour before we left and he got
into the
car and didn't shake the whole way there! Upon
arrival, he got onto the scale by himself! In the
examining room, he started panting, so I applied
another spray. By the time his vet came in, he not
only smelled baby fresh, but was NOT cowering under
my chair- just lying on the floor as if he were home!
Well my vet was shocked as she has prescribed Bear
people [anxiety medication] for such occasions. I had
planned a
sales pitch having taken Cat-alogs with me, but
didn't
have to do any convincing!" -Susan (#1126
Fairfax, VA).
"I also want to give a big THANKS to The
Pound for all the hard work they are putting in to
rectify any issues. I have had the pleasure to
have met with them in Chicago twice. If and when
any of you meet them, you will see they are very
passionate about Shure Pets and they do care about
all of us." -Tracey F. (#303 Auburn, IN).
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Shure Pets Products of the Month
The June Featured Products of the
Month are: Paramount Lemon Sunscreen/Bug
Spray,
Zisc and
Fetch! Board Game.
Paramount Lemon Sunscreen/Bug Spray (#141)
is a safe and effective pesticide-free spray with
natural sunscreen. This product repels pesky insects
such as flies, mosquitoes, gnats, bees, hornets,
wasps, fleas, and ticks. Soybean Oil, Cottonseed and
natural sunscreens have been added to this product
to protect your pet from harmful UV rays. 12 oz.
Zisc (#508)
is the disc with a twist. Made from the same
tough dog material as the Huck and Hurley, the
Zisc is fun, safe, and strikingly durable. This toy will
challenge the most aggressive of breeds. Available in
Fiesta Red, Key Lime Green and Baltic Blue. 9".
Fetch! Board Game (#620) challenges and
truly tests your doggie sense. This entertaining board
game is composed of 600 Question cards, Jumbles
and True or False cards covering a wide range of
subjects- all related to dogs. The categories include:
Breeds, Comics, Literature, Television, Movies,
Cartoons, Famous Dogs, Dogs of Famous People and
Miscellaneous. Includes: 1 game board, 1 die,
6 dog figures and 50 bone-shaped tokens and
the 'Doggie Bag' to hold them. Ages: Teens and
up; 2 to 6 Players or Teams.
Shure Pets Products
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Purr-fect Pet Questions and Answers
Q: Why does my cat "attack" me:
A: This behavior is not a result of anger or hostility.
Rather, it may be caused by a low stimulation
threshold common to most cats, indicating a happy
or excited feline. "Predatory-play behavior" is the
name given for when your cat is found stalking at
your feet. Cats have a natural instinct to hunt
moving objects in the wild, and your feet are a
mobile prey found in the household. Toys such as
those attached to a string (Catnip Teaser #511)
are helpful in
preventing predatory-play behavior and still keeping
your cat as happy as if he were chasing your feet.
Q: How can I prevent my dog from pulling on the
leash? A: Although you may think you are the
only one suffering from the arm yanking, your
canine is also putting heavy amounts of pressure on
its neck and windpipe. The positive reinforcement a
dog receives from pulling on the leash is the faster
speed both of you are now forced to travel at. To
prevent
the discomfort and cease the unpleasant behavior,
stop in your tracks as soon as you feel your dog
pull. Refusing to move until your dog has calmed
down will train him/her that the only way
he/she gets to walk is if it is done politely.
Q: How can I stop my pet rabbit from chewing
wires around the house? A: Chewing is a
rabbit's way of preventing its teeth from growing
too
long (their teeth grow continuously
throughout their lives). The best way to prevent the
chewing of household wires is to provide the rabbit
with something else to chomp on, such as a piece of
wood or chew toy.
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June Pet Consultant Birthdays
Yappy Birthday to all!
1st- Carey J. (#337 Pittsburg, CA), 1st- Jennifer
V. (#586 Englewood, FL), 1st- Amanda O. (#718
Germanton, NC), 1st- Melissa S. (#1031 Parkville,
MD), 2nd- Kim C. (#865 Port Charlotte, FL), 4th-
Adrienne V. (#52 Sapulpa, OK), 5th- Marilyn M.
(#448 Buena Park, CA), 5th- Carrie B. (#1216
Williston, ND), 6th- Susanne C. (#461 Denver, CO),
7th- Wendy L. (#918 Cardington, OH), 8th- Linda F.
(#562 Lakewood, CO), 8th- Donna S. (#632
Westminster, MD), 9th- Socorro H. (#399 Chicago,
IL), 9th- Mindy W. (#455 Janesville, WI), 10th- Janet
K. (#527 Golden, CO), 12th- Barb S. (#1130 Grand
Forks, ND), 13th- Sharon C. (#975 Leesburg, OH),
14th- Cari P. (#627 Parker, CO), 14th- Karen S.
(#962 Alburquerque, NM), 14th- Randi K. (#1173
Sidney, MT), 14th- Lisa M. (#1184 Cynthiana, KY),
16th- Tammy R. (#1163 Greer, SC), 17th- Lori J.
(#613 Ashland, PA), 17th- Tara P. (#900 Seattle,
WA), 17th- Sharon T. (#1101 Wildomar, CA), 18th-
Dave L. (#531 Broadway, VA), 18th- Angel A. (#576
East Palatka), 18th- Dawn K. (#728 Greenville, IL),
18th- Deborah C. (#805 Millville, WV), 19th- Marcie
G. (#592 Plainfield, IN), 19th- Tammy B. (#979
Collinsville, IL), 19th- Sue F. (#1048 Buchanan, GA),
19th- Betty M. (#1206 Layfayette, IN), 21st- Wendy
B. (#986 Chesapeake, VA), 23rd- Grace S. (#557
New Castle, VA), 23rd- Sheldon M. (#338 Santa Ana,
CA), 24th- Deanna M. (#486 Goodyear, AZ), 24th-
Maxine H. (#862 Lancaster, CA), 25th- Liz L. (#530
Seal Beach, CA). 25th- Lisa M. (#572 Altamonte
Springs, FL), 27th- Michelle G. (#522 Lancaster, NY),
27th- Zera D. (#807 Elk Grove, CA), 27th- Marsha B.
(#1104 Taylors, SC), 28th- Therese O. (#730
Webster, MA), 29th- Lori S. (#638 North Prarie, WI),
29th- Laura S. (#795 Nevada, OH), 30th- Corrie R.
(#851 Worthington, OH) and
30th- Jennifer C. (#1197 Aurora, CO).
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Caption Contest
Last month we asked what the purr-fect caption
should be for this picture. The most creative
captions are featured below:
- "I may have puppy paws, but I can drink with the
big dogs!" -Susan J. (#1126 Fairfax, VA).
- "Hey Nemo, you down there still?" -Elisabeth
S.
(customer).
- "Here's licking to you shweetheart!" -Pamela
H.
(customer).
Thank you customers Mike F. and Jodi W. (Royal
Oak, MI) for submitting this image of Bella.
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Bone-us Trivia
In the 80's sitcom classic, Punky Brewster,
what was the name of the Dog (Golden
Retriever)?
Be the first to email info@shurepets.com with the
correct answer and the winner will
receive FREE
Shure Pets Products! The correct answer to this
issue's Bone-us Trivia will be printed in next month's
Pet Gazette.
The May trivia question was: According to the
Guinness Book of World
Records, the oldest cat lived how many years?
Although we had
many responses, Marilyn H. (#908 Excelsior
Springs, MO)
had the quickest correct response (38) and she
received a special Shure Pets prize. Good luck to
everyone on winning June's trivia question!
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Shure Pets Apparel
Shure Pets apparel is available in a wide variety
of items, styles
and colors! Advertise your
Shure Pets business everywhere you go this summer
with our
Tank Tops (see image), T-shirts, Aprons, Mugs, Hats
and more.
To order
your Shure Pets items, click on the link below.
Shure Pets Clothing Line
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Shure Pets is a Proud Member of the Direct
Selling Association (DSA).
The Direct Selling Association is the national
trade association of the leading firms that
manufacture and distribute goods and services sold
directly to consumers. More than 150 companies are
members of the association, including many well-
known brand names.
The Association's mission is "To protect, serve and
promote the effectiveness of member companies and
the independent business people they represent. To
ensure that the marketing by member companies of
products and/or the direct sales opportunity is
conducted with the highest level of business ethics
and service to consumers."
The cornerstone of the Association's commitment to
ethical business practices and consumer service is its
Code of Ethics. Every member company pledges to
abide by the Code's standards and procedures as a
condition of admission and continuing membership in
the Association.
Direct Selling Association
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