Shure Pets
In This Purr-fect Issue...
  • Shure Pets Events
  • Featured Pet Consultant: April N. (#0415)
  • Pet Consultant Business
  • Getting to Know Shure Pets
  • Shure Pets Barks of Approval
  • Shure Pets Products of the Month
  • Tips for Purr-fect Pet Health
  • 1st Annual Jam-fur-ee Pet Consultant Conference
  • July Pet Consultant Birthdays
  • Bone-us Trivia
  • Shure Pets Apparel

  • Shure Pets was recently featured in the following national media outlets:

    Shure Pets Gazette
    The Premier Direct Seller of Pet Products
    Volume III, July 2005

    Dear Pet Lover~

    Shure Pets achieved new sales records for the month of June. June sales were over 40% greater than May (our previous best month on record) and were greater than four times June 2004. Sales for the first half of this year have already exceeded all of our business in 2004. In addition, we signed up more Pet Consultants last month that any other one month period. I would like to welcome each of our new Pet Consultants to the Shure Pets team.

    We have experienced a great deal of growth this year and are excited with the prospects for the second half of the year. Shure Pets provides each of you with a platform to be your own boss in the growing Pet Industry. We are the innovator of the Direct Selling of Pet Products category and the leading Direct Seller of Pet Products in the nation. I encourage each of you to participate in the growth that we are experiencing; Develop your team, host or attend a Pet Party and have a dog-gone good time. Our focus remains to provide our Pet Consultants and all our customers with the best possible products and customer service (please take advantage of our Shure Pets Concierge Service).

    Additionally, I would like to acknowledge Janet K. (#0527 Golden, CO) who recently qualified for our Fast-Start Program in record speed. Janet qualified for the $150.00 bone-us within 30 days of receiving her New Puppy on the Block Kit. Congratulations! More in-fur-mation regarding our Fast-Start program can be found below in the Pet Consultant Business section of this newsletter.

    Finally, I would like to extend an invitation to all of our Pet Consultants to join us this September in Chicago for our first annual Jam-fur-ee. The Jam-fur- ee will be a casual setting of seminars and events to help each of you grow and maintain your business. I encourage each of you to attend. We are looking forward to meeting you in person. If you plan on attending this fun event, please RSVP via email to Kristina at Kristina.meyer@shurepets.com.

    As always, please feel free to contact me if you have any questions or comments regarding Shure Pets or our innovative business model and products.

    Andrew Shure, Shure Pets, Founder



    Anti-Cruelty Society Event Shure Pets Events

    On Tuesday, June 14, Shure Pets was featured in a segment by Jeanne Moos on CNN and on CNN.com. Pet Consultant Jen I. (#0236 Winsted, CT) was shown leading a fun, colorful at- home Pet Party. The piece allowed for an inside look into one of our signature "Pet Parties" and the fun, relaxed ambiance associated with these get togethers. CNN opened the piece with the following, "Remember the old Tupperware parties? Tupperware has given away to Pupperware." Grr-eat job Jen! Please see the link below to view the transcript of the CNN piece.

    Additionally, Shure Pets was featured in a number of media outlets in June including: Memphis Lifestyle Web Magazine, The Greater Baton Rouge Business Report, Pet Product News, and Minneapolis Star Tribune.

    On Saturday, June 18, Shure Pets participated in the 1st Annual Bulthaup event for the Anti-Cruelty Society. Shure Pets and "The Pound" had a wide variety of products available for all customers and a portion of all proceeds was given to the Anti-Cruelty Society. The picture shown above features The Pound's Andrew, Andrew's son Richard, David and summer intern Brittany at the event.

    Shure Pets University (SPU): Our Shure Pets University training and educational program meets monthly at the Corporate Office in Chicago. This seminar serves as a platform to discuss Shure Pets and trends in the Direct Selling and Pet Industries, as well as offering tips to help you grow, develop and maintain your business. All Pet Consultants are invited and encouraged to attend SPU. If you cannot make a Shure Pets University session but are in the Chicago area and would like to meet "The Pound", please call or email info@shurepets.com to schedule an appointment. We enjoy meeting each and every one of our Pet Consultants, and hearing your opinions and suggestions.

    Please "mark" your calendars for the next Shure Pets University Programs. SPUs will be held on:

    • Tuesday, August 2
    • Tuesday September 6
    • Tuesday October 4
    Shure Pets is located at 1556 N. LaSalle St., Chicago, IL. Advance reservations are required for Shure Pets University so we can plan accordingly. Please call 1.888.SHURE.PETS or email info@shurepets.com. We look forward to seeing you at SPU!

    Conference Calls: Just a reminder that all Tuesdays outside of the first Tuesday of the Month (SPU), conference calls occur for Pet Consultants to participate in. The 2nd Tuesday of the Month's Conference Call is for all new Pet Consultants, the 3rd Tuesday is for any Pet Consultant Team, and the 4th Tuesday is open to all Pet Consultants. Space is limited so please RSVP to Kristina (kristina.meyer@shurepets.com) to sign up for an informative Conference Call session.

    CNN Transcript

    April and Hamlet Featured Pet Consultant: April N. (#0415)

    April N. (#0415 Raleigh, NC) looks after two English Bulldogs, Hamlet and Cosmo. Cosmo is a proud model in the new Summer 2005 Shure Pets Cat- a-log (the Bulldog in the flower pot on the inside front page). April has been a Pet Consultant since March, 2005 as has already experienced successful growth. April states, "I originally heard about Shure Pets on an online message board about fundraising. What interested me in the company is that Shure Pets gives individuals the opportunity to raise money for many charitable organizations, whether it is an animal rescue group or a school fundraiser. That, doubled with the fact that our products are organic and/or natural, helps to introduce people to better products out there for their pet's health and the environment."

    "I try to reach out to non-profit animal and environmental groups because Shure Pets has great products, and most people have pets where I live. My full time job is in advertising and marketing so my experience has helped me reach out to the local marketplace to interest new Pet Consultants. It is a great opportunity for students, stay at home moms or anyone really! I also talk about our Foaming Cleanser (#111, #122 and #123) because it is so unique and it gets people interested right away. Plus, Shure Pets parties are much more fun than just another make-up party or cooking gadget party! I look forward to Shure Pets' continued growth, and helping with the growth in the NC area."

    And we look forward to helping with the growth of your Shure Pets business April!


    Sandy Pet Consultant Business

    Pictured to the right is a display set up by Pet Consultant Sandy T. (#0148 Seabrook, NH) from a Shure Pets event that she participated in Rhode Island. Pet Consultants, participating in expos, fairs and fundraisers is an excellent way to increase your target customer base and spread the word about your Shure Pets business. You are "shure" to meet new customers and potential recruits through these routes.

    Please put your paws together, wag your tails and give a warm welcome to the following new Pet Consultants:

    Ilene L. (#0551 Tampa, FL), Susan M. (#0552 Grand Island, NE), Mary V. (#0553 Castle Rock, CO), Candice M. (#0554 Spotsylvania, VA), Sandra D. (#0555 Fredericksburg, VA), Jocelyn D. (#0556 Salisbury, MD), Grace S. (#0557 New Castle, VA), Dena S. (#0558 Freeport, IL), Monique N. (#0559 Box Elder, SD), Laura G. (#0560 Corona, CA), Ann G. (#0561 Plantation, FL), Linda F. (#0562 Lakewood, CO), Krista B. (#0563 Estes Park, CO), Lori C. (#0564 Costa Mesa, CA), Danielle W. (#0565 Granville, OH), Lonna E. (#0566 Oklahoma City, OK), Cheryl S. (#0567 Dale, WI), Thomas Z. (#0568 The Woodlands, TX), Susan M. (#0569 Lowville, NY), Colleen M. (#0570 Apex, NC), Chrystie C. (#0571 Pylesville, MD), Lisa M. (#0572 Altamonte Springs, FL), Apryll L. (#0573 Evans, CO), Stacey W. (#0574 Miami, FL), Therese N. (#0575 Glastonbury, CT), Angel A. (#0576 East Palatka, FL), Melissa O. (#0577 Warner Robins, GA), Anita G. (#0578 Apple Valley, MN), Randa M. (#0579 Palatine, IL), Sarah K. (#0580 Michigan City, IN), Linda S. (#0581 Kansas City, MO), Anne B. (#0582 Elk River, MN), Kimi K. (#0583 Stockton, CA), Janean B. (#0584 Reno, NV), Jennifer J. (#0585 East Syracuse, NY), Jennifer V. (#0586 Englewood, FL), Beverly M. (#0587 Branson, MO), Marlene M. (#0588 Collinsville, CT), Candace A. (#0589 Torrance, CA), Daniel V. (#0590 Virginia Beach, VA), Jody M. (#0591 Kennesaw, GA), Marcie G. (#0592 Plainfield, IN), Amanda R. (#0593 Sugar Grove, VA), Robyn G. (#0594 Allentown, PA), Bonita O. (#0595 Ft. Collins, CO), Amber L. (#0596 San Antonio, TX), Kimberly S. (#0597 Alexandria, VA), Judy D. (#0598 Belton, MO), Sheryl G. (#0599 West Des Moines, IA), Jean M. (#0600 Oak Park, IL), Maura G. (#0601 Torrance, CA), Peggy D. (#0602 Pendergrass, GA), Ferris H. (#0603 Memphis, TN), Jodi H. (#0604 DeWitt, IA), Susan J. (#0605 Colorado Springs, CO), Joyce F. (#0606 Charleston, SC), Lisa M. (#0607 Redondo Beach, CA), Kris D. (#0608 Jupiter, FL), Jamie R. (#0609 Crestview, FL), Kathy W. (#0610 Metamora, MI), Kimberly B. (#0611 Palestine, TX), Jami T. (#0612 Eugene, OR), Lori J. (#0613 Ashland, PA), Michelle W. (#0614 Anaheim, CA), Renee P. (#0615 Sun Valley, NV), Misti A. (#0616 Aurora, CO), Gayle D. (#0617 Duluth, GA), Sandra P. (#0618 Kingwood, TX), Jessica G. (#0619 Manheim, PA), Jennifer H. (#0620 Hendersonville, NC), Barbara B. (#0621 Lemon Grove, CA) and Margaret M. (#0622 Green Valley, AZ).

    We look forward to working closely with each of you to help you reach your purr-sonal and purr-fessional goals with your Shure Pets business.

    Shure Pets would also like to congratulate Tamara R. (#0264 Arvada, CO), Lea K. (#0436 Vacaville, CA) and Mary O. (#0462 Lewis Center, OH) for recently reaching the $2,000 bone-us level. Additionally, please bark for Lynda A. (#0049 Glouster, OH) and Rob M. (#0194 Shickshinny, PA) for achieving the $4,500 bone- us level. Finally, put your paws together for Sandy T. (#0148 Seabrook, NH) for achieving the $12,500 bone-us level. The Shure Pets Bone-us sales points program works as follows: For every dollar of Shure Pets products sold, you receive the equivalent of one Bone-us dollar. For every one person directly recruited to your Shure Pets business you receive the equivalent of a $200 Bone-us. Depending on the Bone-us level reached, Pet Consultants earn a variety of Shure Pets rewards from business supplies to products.

    Bark, Meow, Chirp and applaud for Mary O. (#0462, Columbus, OH) and Janet K. (#0527 Golden, CO) as they both earned their Fast-Start Bone- us of $150.00 To accomplish this, Mary and Janet each sold at least $1,200 in retail sales and directly recruited at least one new Pet Consultant to their team in the first eight weeks of their Shure Pets Business. Perspective Pet Consultants, if you join the Shure Pets Team and accomplish the Fast-Start Bone-us then you have earned your New Puppy on the Block Kit plus more, so why not start accomplishing your ulti-mutt business dreams today with Shure Pets?

    The Best in Show Team, led by Sandy T. (#0148 Seabrook, NH) is our first team that encompasses five generations. Sandy recruited Valerie T. (#0292 Kingston, IL), who recruited Bonnie L. (#0376 Bedford, TX) who recruited Susan T. (#0441 Fort Worth, TX) who recruited Lonna E. (#0566 Oklahoma City, OK).

    Pet Consultants, please let Kristina know when you have Pet Parties, expos, fundraisers and other scheduled events. By knowing the date, we can make "shure" you have all the necessary material and information you need in order to have a successful event and to ensure that you and your guests have a purr-fect time! Additionally, if you have any pictures from your events you would like to share them with us, please email them to Kristina at kristina.meyer@shurepets.com.


    Janet Getting to Know Shure Pets

    To the right are Luna and Toppie, July's "Pets of the Month," sent to us by Janet K. (#0527 Golden, CO). To have your pet considered for next month's Pet of the Month, please email your pictures to petlover@shurepets.com. Thank you for all your submissions, we look forward to sharing your pictures.

    Shure Pets' average order size in June was $129.31 The average sales generated at a Pet Party was $411.64 Additionally, the average fundraising order size in June was $352.12

    Pennsylvania and Ohio led the way with the greatest number of Pet Parties in June.

    The top five highest producing Pet Consultants in June are listed below: 1. Sandy T. (#0148 Seabrook, NH), 2. Mary O. (#0462 Lewis Center, OH), 3. Janet K. (#0527 Golden, CO), 4. April N. (#0415 Raleigh, NC) and 5. Jennifer M. (#0476 Allison Park, PA)

    The Pet Consultants with the largest number of direct recruits in June are listed below: 1. Greg and Kathy K. (#0291 Wilmington, DE), 2. Nina H. (#0309 Oak Ridge, NJ) and 3. Marilyn M. (#0448 Buena Park, CA).

    In June, the Best Selling Shure Pets Teams Included: 1. Best in Show, 2. Pawsitive Energy and 3. Dogs Gone Wild. (If your team is yet to be named, email Kristina at kristina.meyer@shurepets.com with your group's identity.)

    The top ten states with the greatest sales volume in June: 1. Pennsylvania, 2. Ohio, 3. Colorado, 4. Florida, 5. California, 6. Illinois, 7. North Carolina, 8. New Hampshire, 9. Georgia and 10. New York.

    The ten states with the greatest number of orders placed last month: 1. Ohio 2. Illinois, 3. Colorado, 4. California, 5. Florida, 6. Pennsylvania, 7. New York, 8. North Carolina, 9. New Hampshire and 10. Maryland.

    Shure Pet's Top Twenty Most Pup-ular Items: 1. Paramount Orange Mango Foaming Cleanser (#111), 2. Paramount Stain and Odor Control (#110), 3. Aromutt Therapy Shampoo - Vivid Vanilla (#104), 4. Ideal Oatmeal Conditioning Shampoo (#116), 5. Tidy Puppy and Kitten Mitten (#418), 6. Mug (Breed Specific) (#702), 7. Ideal Oatmeal Conditioning Spray (#117), 8. Purr-fect Pet Towel (#410), 9. Paramount Ear Solution (#103), 10. Devine Canine Breath Mints (#206), 11. Caillou's Bone Treats - Peanut Butter (#205PB), 12. "I Love My Dog" Bath Towel (#411), 13. Paramount Medicated Shampoo (#101), 14. Paramount Mountain Fresh Foaming Cleanser (#123), 15. Paramount Tangle and Mat Combat (#115), 16. Paramount Medicated Lotion (#102), 17. "No Dog Poop" Sign (#726), 18. Paramount Vivid Vanilla Foaming Cleanser (#122), 19. Paramount Bright White Shampoo (#114) and 20. Paramount Cream Rinse Conditioner (#109).

    Shure Pets Top Ten Best Selling Breed Items: 1. Golden Retriever, 2. Lab (black), 3. Rottweiler, 4. Pug, 5. Jack Russell, 6. Lab (yellow), 7. German Shepherd, 8. Brittany, 9. Boston Terrier and 10. Beagle.


    Shure Pets Barks of Approval

    "Shure Pets has a great bunch of Consultants and is a great company! I enjoy working with my recruits so much. They are a great bunch of friends. Rob M. (#0194 Shickshinny, PA).

    "I just tried the Aromutt Therapy Shampoo (#104) and Paramount Cream Rinse Conditioner (#109) on my Jack Russell, Indy, and he is softer than I've ever felt and smells wonderful!! I'm really glad to LOVE what I sell! It makes all the difference. Thanks!" Leslie M. (#0512 Medford, OR).

    "I just received the Shure Pets Horse Shampoo (#130) and Dressing (#131). I, of course, have two horses of my own and show them both competitively. I used the products yesterday as we am getting ready for the competition this weekend. I have to tell you all these are absolutely fabulous products and worked beyond my expectations. Everyone at the barn was so impressed with how they looked - they were all ready to steal the products from me. I have shown horses for 35 years and used probably every product out there at one time or another, but this shampoo rinsed so well...the skin was left in a soft and silky condition without being slippery. The mane and tail still have great texture. Great product" Janet K. (#0527 Golden, CO).

    "After I used the Oatmeal Shampoo (#116) and Oatmeal Spray Conditioner (#117), [my pets] were brushed and finished with some scented Shure Pets Spritzers. Chisel got "Stud Spritz" (#120), very nice and smells a little like a man's cologne. Lokie got "Merry Cherry" (#108), my favorite. Molly got "Baby Paw-der" (#119), very nice. They are all nice and shiny and smell great. 6 Paws Up from my crew to Shure Pets." Patti S. (#0472 Plaistow, NH).


    Shure Pets Products of the Month

    The July Featured Products of the Month are: Wall Clocks (breed specific), Paramount Bitter Critter Spray, and My Paw Print Plaster Kit.

    Wall Clocks (#736) are the ulti-mutt in fashion and function. These breed specific wall clocks are available in a wide array of dogs, cats, horses and birds and keeps accurate time! The average size of a clock is 10" x 7".

    Paramount Bitter Critter Spray (#125) is a taste deterrent for pets that have a tendency to chew and bite their skin, hair, fur and other household objects. Just shake well and spray on animal's chew target (their own skin or household item) and your pet will stop the chewing behavior. Bitter Critter Spray is available in 8 oz. bottles

    My Paw Print Plaster Kit (#614) is the purr- fect way to save and treasure your pet. This unique kit captures an impression of your pet's paw and includes pre-measured plaster of paris, instructions and a card to record the pet's name and date of impression. A grrr-eat family activity. End product is a 4.5" diameter 1.5" high purr-sonalized decorative keepsake.

    Shure Pets Products

    Tips for Purr-fect Pet Health

    Stinky Puppy?: Is your dog constantly getting sprayed by skunks? Part of the problem may be that skunks are drawn to your home by smells and odors. Do not keep food sources such as trash cans or pet food outside your home, as skunks will be intrigued and gravitate towards them. If your dog still happens to get sprayed, Paramount Skunk Solution (#127) can help make "shure" your pet smell fresh and clean again!

    Ditch the Dig: Finding holes in your garden and in your lawn? Your dog may be digging for a variety of reasons, including: cooling off, burying bones, escaping confinement, or a lack of stimulation. If the digging behavior is not desired, you can provide your canine with various toys, including the Hurley (#504), Huck (#513)or the Tuginator (#519).

    Tangle Free is the Way to be: It is vital to regularly brush and comb your pet's coat. Brushing helps remove dead hair that has been shed, which can easily tangle and form mats within the rest of the coat. If your pet's hair has become tangled and messy from playing outside or lack of brushing, try Shure Pet's Tangle and Mat Combat (#115).


    1st Annual Jam-fur-ee Pet Consultant Conference

    Shure Pets is planning its first annual Pet Consultant Conference (Jam-fur-ee) for the weekend of September 23 - 25, 2005. The Conference will be held in Chicago, IL. All Pet Consultants are invited and encouraged to attend. The casual conference will be an exciting event packed with activities, entertainment, speakers, classes and awards acknowledging the success of our Pet Consultants. At the conference, we will discuss all areas of your Shure Pets business including products, marketing and recruiting. We will recognize and celebrate our Pet Consultants' accomplishments as well as discuss the future direction of the company.

    Events and Activities include: Friday night casual dinner at ESPN Zone (optional), Saturday Luncheon and Shure Pets Seminars followed by activities including Sears Tower SkyDeck Tour, the Lincoln Park Zoo and a Tour of the Shure Pets office. This is to be followed up by dinner and awards banquet at. Sunday's optional activities include The Chicago River Architecture Tour and lunch at Giordano's. Hotel accommodations can now be made at the Red Roof Inn of Chicago.

    Please watch this section of the newsletter for more in-fur-mation regarding the conference as it becomes available. If you do attend the Jam-fur-ee, make "shure" you bring a picture of your pet(s) so we can proudly display them in our office. Additionally, please email Kristina (kristina.meyer@shurepets.com) to RSVP for the event.


    July Pet Consultant Birthdays

    4th-Susan J. (#0323 Clifton Park, NY), 4th-Candice M. (#0554 Spotsylvania, VA), 6th-Sheldon M. (#0338 Santa Ana, CA), 7th-Susan U. (#0350 Brandenton, FL), 7th-Sandra L. (#0389 Memphis, TN), 9th-Beth S. (#0487 Bakersfield, CA), 10th-Jennifer J. (#0585 East Syracuse, NY), 11th-Greg C. (#0317 Norwalk, CT), 12th-Jaimie O. (#0341 Selden, NY), 15th-Sharen S. (#0048 Fortville, IN), 18th-William B. (#0548 Franklin, NH), 19th-Gregory S. (#0439 Santa Clara, CA), 21st-Julie H. (#0516 Huron, OH), 21st-Sonja J. (#0518 Meckling, SD), 23rd-Shannon B. (#0544 Manhattan, KS), 27th-Karen R. (#0420 Cranston, RI), 27th-Linda C. (#0435 Klamath Falls, OR), 28th-Susan M. (#0552 Grand Island, NE), 29th-Kelly L. (#0326 Baltimore, MD) and 31st-Dione G. (#0537 Jacksonville Beach, FL).


    Bone-us Trivia

    What was the name of Walt Disney's pet?

    Be the first to email info@shurepets.com with the correct answer and the winner will receive FREE Shure Pets Products! The correct answer to this issue's Bone-us Trivia will be printed in next month's Pet Gazette.

    The June trivia answer question was Yale University claims to have been the first U.S. college to adopt a mascot. Yale's mascot was established in 1889 when a student bought a bulldog from a blacksmith and donated him to the university. What is the name of this Bulldog? Although we had many responses, Jaimie O. (#0341 Selden, NY) was the quickest correct response (Handsome Dan) and she received a special Shure Pets prize. Good luck to everyone on winning July's trivia question!


    Shure Pets Apparel

    Shure Pets apparel is available in a wide variety of items, styles and colors! It is easy and stylish to advertise your Shure Pets business everywhere you go with our T- Shirts, aprons, mugs, clocks, sweatshirts, hats and much more. To order your Shure Pets items, go to www.cafepress.com/shurepetsgoods.

    Shure Pets Clothing Line

    Shure Pets is a Proud Member of the Direct Selling Association (DSA)

    Direct Selling Association
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