Shure Pets was featured in a number of media outlets during July including: Entrepreneur Magazine, Pet Age, ABC Chicago, The Milwaukee Journal Sentinel, Pet Product News, The North Carolina New Observer, The San Antonio Express, A Woman's View and The Hartford Courant.

A Woman's View Magazine called the Shure Pets Business Model, "A Sure Thing", while The Hartford Courant stated, "The pet pamper index just went up a notch...[Shure Pets] product parties featuring everything from rhinestone collars to colognes are the latest thing." To view Shure Pets appearances in the news, please click on the "Shure Pets In The News" link below.

Shure Pets University (SPU): Our Shure Pets University training and educational program meets monthly at the Corporate Office in The "Old Town" section of Chicago. This seminar serves as a platform to discuss Shure Pets and trends in the Direct Selling and Pet Industries, as well as offering tips to help you grow, develop and maintain your business. All Pet Consultants are invited and encouraged to attend SPU. If you cannot make a Shure Pets University session but are in the Chicago area and would like to meet "The Pound", please call or email info@shurepets.com to schedule an appointment. We enjoy meeting each and every one of our Pet Consultants, and hearing your opinions and suggestions.

SPUs are held on the first Tuesday of the month. Please "mark" your calendars for the next Shure Pets University Training Programs held on:

• Tuesday, September 6
• Tuesday, October 4
• Tuesday, November 1

Conference Calls: All Tuesdays outside of the first Tuesday of the Month (reserved for SPU), conference calls occur for Pet Consultants to participate in and share ideas with "The Pound".

• The 2nd Tuesday of the Month's Conference Call is for all new Pet Consultants
• the 3rd Tuesday is for any Pet Consultant Team and
• the 4th Tuesday is open to all Pet Consultants.

Valerie T. (#0292 Kingston, IL) lives with her husband Scott in Northern Illinois, along with Kaycee their German Shepherd. Valerie proudly boasts, "She is the pretty dog in the picture frame on page 23 of the Shure Pets Summer 2005 Cat-alog. I now have a real good reason to show off the Cat-alog, I tell people 'look, my dog is a model!' It is a great ice breaker".

Valerie first heard about Shure Pets when she was thinking one day what a neat idea it would be to offer home parties for pet products. In September of 2004, she did a Google search and found Shure Pets and was very excited. "I viewed the Shure Pets website from front to back and made up my mind right away that this opportunity was for me."

Valerie explains, "I am very excited to be a part of the Shure Pets growth and I think this company will go far. I love the fact that this business is so versatile, I can do Pet Parties, vendor booths and fundraisers and I can do them at my pace. The only person I have to answer to is myself. I hope to someday make Shure Pets my full time career!"

Valerie adds, "I have always wanted to work in the pet industry but never had the opportunity to do so. Shure Pets is helping make my dream a reality. I just can't believe the fun I am having, I have made some great friends nationwide and I am meeting new people and their pets at the events I do. Who could ask for more than that? I have found that to be successful you first have to love what you do, and you need to spread the word. For me I have found that having a vendor booth at some of the local dog shows has really helped me meet the right crowd. It is very exciting to have someone come up to you and say "I want to have a "Pet Party" for my club". Also, my husband has been very supportive of my new venture and for that I thank him".

And we would like to thank Valerie for the grr-eat job she has done with her business and spreading the word about Shure Pets across the nation.

Featured in the pictured to the right are proud Pet Consultants Greg K. (#0291 Wilmington, DE) and Nancy W. (#0431 Levittown, PA) from a recent Shure Pets event that they participated in at the Mondoug Dog Bark Park. Pet Consultants, participating in expos, fairs, events and fundraisers is an excellent way to increase your target customer base and spread the word about your Shure Pets business. You are "shure" to meet new customers and potential recruits through these venues.

Four Paws Up to the North Eastern Rottweiler Rescue (NERR) who received $275.50 this month through their Shure Pets fundraising efforts. Other groups who earned money in July through the Shure Pets fundraising program included Countryside Animal Rescue, LABS4RESCUE, Illinois Doberman Rescue Plus, West Highland White Terrier Club of Northern Illinois, Paws For Life, City Cat Allies, BCA Rescue Network, Inc, Breast Cancer 3-Day, Last Chance Animal Rescue-Durbin and Rescue Our Shelter Animals & Strays, Inc.

Shure Pets would like to congratulate Gabriella C. (#0370 Stanhope, NJ), Deborah L. (#0406 Northampton, PA), Nicole M. (#0412 Skippack, PA), Marilyn M. (#0448, Buena Park, CA), Linda B. (#0470 Streamwood, IL) and Ilene L. (#0551 Tampa, FL), for recently reaching the $2,000 bone-us level. Additionally, please cheer for Marcia M. (#0192 Custer Park, IL), Jen I. (#0236 Winsted, CT) and Valerie T. (#0292 Kingston, IL) for achieving the $4,500 bone- us level. Finally, put your paws together for Nina H. (#0309 Oak Ridge, NJ) for achieving the $12,500 bone-us level. The Shure Pets Bone-us sales points program works as follows: For every dollar of Shure Pets products sold, you receive the equivalent of one Bone-us dollar. For every one person directly recruited to your Shure Pets business, you receive the equivalent of $200 Bone-us points. Depending on the Bone-us level reached, Pet Consultants earn a variety of Shure Pets rewards from business supplies and Cat-alogs to products and trips.

Bark, Meow, Chirp and applaud for Jennifer M. (#0476 Allison Park, PA), Deanna M. (#0486 Paso Robles, CA) and Ilene L. (#0551 Tampa, FL), as they all earned their Fast-Start Bone-us of $150.00 To accomplish this, they each sold at least $1,200 in retail sales and directly recruited at least one new Pet Consultant to their team in the first eight weeks of their Shure Pets Business. Perspective Pet Consultants, if you join the Shure Pets Team and accomplish the Fast-Start Bone-us, then you have earned your New Puppy on the Block Kit plus more, so why not start accomplishing your ulti-mutt business dreams today with Shure Pets?

Pet Consultants, please let Kristina know when you have Pet Parties, expos, fundraisers and other scheduled events. By knowing the date, we can make "shure" you have all the necessary material and information you need in order to have a successful event and to ensure that you and your guests have a purr-fect time! Additionally, if you have any pictures from your events you would like to share them with us, please email them to Kristina at kristina.meyer@shurepets.com.

"I have used Shure Pets products on my greyhound Reilly with EXCELLENT results! I used the Medicated Shampoo (#101) and followed it up with the Cream Rinse Conditioner (#109). I've tried all the Spritzers (#105-#108, #119 and #120) on her and none of them irritated her skin. She's devoured the Caillou's Bone Treats (#205) that came with the Starter Kit...These grooming and beauty products get the "thumbs up" from me." Gabriella C. (#0370 Stanhope, NJ).

"I had $423.00 in sales for my first Pet Party. My goal was $400.00 so I am very pleased. [The dogs at the party] had so much fun playing together and everyone seemed to like the products. I booked another Pet Party last night too so I feel like this is a good beginning. I am a very happy [Shure Pets] newbie pup." Dione G. (#0537 Jacksonville Beach, FL).

"I got my Dog Scrapbook (#613D) today. It is too cute...I can't wait to show it to my scrapbookin' friends." Janet L. (#0662 Lockport, NY).

"For anyone who hasn't tried the Dog Vitamins, I highly recommend them! I started giving them to my two dogs last week. One of them (Jack) is a 7 year old Rottweiler. He weighs 130 lbs, he's not overweight - just big. Anyway, he's been getting up a lot slower lately and limping because he's getting older and his hips are starting to bother him, he even started to whine once in a while when getting up because his hips would hurt. I have been giving him the [Shure Pets] Vitamins for less than a week now and I was able to tell a huge difference within just a few days. He isn't getting up slow, he hasn't whined once, he's not limping, and he has actually been running around barking, asking for treats, and he has A LOT more energy. One of the best things about these Vitamins is that the dogs LOVE them! They just can't get enough. They are awesome and very worth it." Tricia P. (#0424 Rapid City, SD)

"So far every Shure Pets product I've tried is awesome, they are such high quality." Jaime O. (#0492 Fresno, CA).

The August Featured Products of the Month are: Scoop Coop, Daily Cat Vitamins and Micro Fleece Half Zip (breed specific).

Scoop Coop (#709) is a unique, colorful, fashionable kitty litter scoop that is easy to clean. With a clever mouse and cheese hide-away holder, it is the purr-fect gift for cat lovers combining both function and fashion.

Daily Cat Vitamins (#211) allow your feline purr-fect health and happiness by containing a full spectrum of balanced Vitamins, Minerals, amino acids and digestive enzymes not always found in cat food or ordinary supplements. Each beneficial bottle contains 100 grr-eat tasting chewable tablets.

Micro Fleece Half Zip (#904) keeps you warm and stylish while showing off which breed of dog you love. Each Fleece includes a draw cord at hem with cord lock. Men's and Woman's sizes available S, M, L and XL in Sky Blue and Cashmere (Sky Blue for women's sizes only), 64 designs available.

Pet Pad Pain: The pads on the bottom of canine's feet are, indeed, very sensitive. Be careful because it is an area that is prone to injury, especially if your pet frequently moves across rough surfaces (the pads may get worn down or cut). Additionally, in the winter, you will want to prevent your dog’s feet from being damaged by the salt and ice, which can cause the pads to dry out and crack. Paramount Paw Balm (#129) can help make "shure" your pet's feet are not cracked and will reduce the pain associated with cuts.

Chocolate No No: Is chocolate really bad for dogs? Yes, chocolate is toxic and contains methylxanthine alkaloids in that cause constriction of arteries, increased heart rate, and central nervous system stimulation. In a dog, these effects can lead to vomiting, diarrhea, restlessness, and increased urinations. More advanced symptoms of toxicity can include excitability, increased and heartbeat, stiffness, and exaggerated reflexes. People stop eating chocolate before ingesting toxic levels, but a dog might not know when to cease consumption. If your dog has gotten into chocolate, you should note the type and amount eaten, and then call your veterinarian for recommendations. A good substitute for chocolate for your dog is carob. Shure Pets Ultimutt Candy Bar (#214) and Carob Chip Caillou's Bone Treats (#205C) are alternatives to chocolate treats.

Cat in the Bag: Cats generally like things that are lightweight, make delicate noises and allow them to hide. Therefore, it is normal and healthy for cats to jump in and out of bags and boxes to express their curiosity and allow them to feel confined in small spaces. Kitty Krinkle Sack (#814) will provide your feline with hours of entertainment as well as a shelter and sleeping quarters.

Shure Pets is planning its first annual Pet Consultant Conference (Jam-fur-ee) next month. The fun-filled event will take place during the weekend of September 23 - 25, 2005. The Conference will be held in Chicago, IL. All Pet Consultants are invited and encouraged to attend. The casual conference will be an exciting event packed with activities (Lincoln Park Zoo and The Chicago River Architecture Tour), entertainment (ESPN Zone), speakers, classes, meals (Maggiano's Little Italy) and awards banquet acknowledging the success of our Pet Consultants (Sales, Recruiting and Purr-fect attitude Awards) . At the conference, we will discuss all areas of your Shure Pets business including products, marketing and recruiting. We will recognize and celebrate our Pet Consultants' accomplishments as well as discuss the future direction of the company.

Hotel accommodations can now be made at the Red Roof Inn of Chicago. Please email Kristina (kristina.meyer@shurepets.com) to RSVP for the event. The fee to attend the Jam-fur-ee is $150.00 If you do attend the event, make "shure" you email "The Pound" a picture of your pet(s). We look forward to meeting, getting to know, and working with our Pet Consultants

1st- Vicki S. (#0302 Cincinnati, OH), 2nd- Sandra T. (#0148 Seabrook, NH), 2nd- Andrea W. (#0510 Meridian, ID), 3rd- Kathleen W. (#0166 Ocean Shores, WA),l 5th- Linda L. (#0145 Grottoes, VA), 5th- Janet H. (#0139 St Macomb, IL), 5th- Gale W. (#0312 Cincinnati, OH), 6th- Debby W. (#0640 Columbus, OH), 7th- Lidia G. (#0659 Alpharetta, GA), 8th- Jaime O. (#0492 Fresno, CA), 8th- Diane S. (#0532 Raleigh, NC), 12th- Nicole S. (#0653 Angola, IN), 14th- Kimberlee P. (#0356 Springfield, IL), 14th- Kimberly M. (#0405 Charlottesville, VA), 15th- Danielle L. (#Beavercreek, OH), 17th- Stephanie D. (#0365 Destrehan, LA), 21st- Faith P. (#0491 Lithia, FL), 22nd- Linda S. (#0429 Westborough, MA), 24th- Mary V. (#0553 Castle Rock, CO), 25th Alicia H. (#0372 Euless, TX), 27th- Debbie P. (#0468 Tampa, FL), 30th- Barbara D. (#0540 Kalamazoo, MI) and 31st- Amber L. (#0596 San Antonio, TX).

How many pounds did the world's heaviest cat weigh? (Hint: He was a male Tabby)

Be the first to email info@shurepets.com with the correct answer and the winner will receive FREE Shure Pets Products! The correct answer to this issue's Bone-us Trivia will be printed in next month's Pet Gazette.

The July trivia answer question was What was the name of Walt Disney's pet? Although we had many responses, Nina H. (#0309 Oak Ridge, NJ) was the quickest correct response (Lady) and she received a special Shure Pets prize. Good luck to everyone on winning August's trivia question!

Shure Pets apparel is available in a wide variety of items, styles and colors! It is easy and stylish to advertise your Shure Pets business everywhere you go with our T- Shirts, aprons, mugs, clocks, sweatshirts, hats and much more. New additions include a Woman's Cap Sleeve T-Shirt (see picture) as well as a Shure Pets Kid's Hoodie. To order your Shure Pets items, go to www.cafepress.com/shurepetsgoods.

Shure Pets is a Proud Member of the Direct Selling Association (DSA).