Shure Pets, our signature At-Home Pet Parties, Fundraisers and our unique product line were recently featured in CBS St. Louis, CBS MoneyWatch, Pet Age, Chicagoland Tails, NBC San Antonio, The News-Leader, The Appleton Post Crescent, The Citizen-Times, The Cherry Hill Courier Post, The Direct Selling News, The Oshkosh Northwestern, Tulsa World and Tokyo TV. The Direct Selling News described our business model as, "A Shure Thing", and CBS NY described the Pet Parties as "a lot of fun" and a "trend". To view Shure Pets articles and appearances in the news, please click on the "Shure Pets In The News" link below.

Shure Pets University (SPU): Our Shure Pets University training program meets monthly at the Corporate Office in Chicago, Illinois. This seminar serves as a platform to discuss Shure Pets and trends in the Direct Selling and Pet Industries, as well as offering tips to help you grow, develop and maintain your business. All Pet Consultants are invited and encouraged to attend SPU. If you cannot make a Shure Pets University session but are in the Chicago area and would like to meet "The Pound", please call or email info@shurepets.com to schedule an appointment.

SPUs are held on the first Tuesday of the month. Please "mark" your calendars for the next Shure Pets University Training Programs held on:

• Tuesday, September 5 and
• Tuesday, October 3.

Conference Calls: All Tuesdays (outside of the first Tuesday of the Month which is reserved for SPU) conference calls occur for Pet Consultants to participate in and share ideas with each other and the Shure Pets Pound.

• The 2nd Tuesday of the Month's Conference Call is for all new Pet Consultants
• The 3rd Tuesday is for any Pet Consultant Team and
• The 4th Tuesday is open to all Pet Consultants.

Back-end Software: We have created a backend software system to help our Pet Consultants and revolutionize the way Shure Pets business is conducted. This software includes easier and more efficient order entry, tracking of your own sales, tracking of your team sales and recruits, Pet Party and Fundraiser order entry (fundraisers are set up as their own webpages), online enrollment, your own purr-sonalized replicated website and more. This software is web-based and can be accessed through the internet (no programs/discs are needed to be downloaded ? an email will be sent to you with instructions on how to set-up your webpage once the software has been paid for). The Pet Consultant locator on the Shure Pets website (shurepets.com) is up and running (under the Products page and the ?Get Info? page). New customers, interested Pet Party attendees/hosts and leads can locate your replicated website via the Pet Consultant locater through searching by location, Pet Consultant ID# or Name. This tool will help bring potential customers/leads/hosts and Pet Consultants together in a quicker, more efficient manner. Please note, only those active Pet Consultants who have purchased the backend software system and set up their replicated websites will be included in the Pet Consultant locator. The Pet Consultant locater is updated once a week (with new Pet Consultant?s webpage links and changes made to current URL addresses). To sign up for the Shure Pets software (and to be included in the Pet Consultant locator) please email kristina.meyer@shurepets.com and let us know how you would like to pay for a year of the software ($30.00). (There are no refunds on the software once it has been purchased).

Pet Consultant Jam-fur-ee Conference: Shure Pets is planning its second annual Pet Consultant Conference (Jam-fur-ee) the weekend of August 18- 20 (Friday evening thru Sunday). The Conference will be held in Chicago, IL. All Pet Consultants are invited and encouraged to attend. The conference will be an exciting, event-packed weekend with activities, entertainment, speakers, classes, meals and awards (Ulti-mutt Sales Award, Leader of the Pack Award, Dream Team Leader Award, Purr-fect Attitude Award and Bark Back to the Community Award). At the conference, we will discuss all areas of your Shure Pets business including products, marketing and recruiting. We will recognize and celebrate our Pet Consultants' accomplishments as well as discuss the future direction of the company. Friday night will include a special Leadership Dinner for all Junior Pack Leaders, Pack Leaders, Senior Pack Leaders and Top-Dog Pet Consultants (6:00 PM). All Pet Consultants will meet up post-dinner at a casual locale. On Saturday, the conference will take place at the East Bank Club (500 N. Kingsbury St, Chicago, 60610). The Jam-fur-ee event will be occurring during the week of Chicago's famous Air and Water Show so please make "shure" you book your hotel reservations early as space will fill up quickly. Due to the exciting weekend activities, the theme for this year's Jam-fur-ee will be Shure Pets: Taking Flight! For more in-fur-mation on the Air and Water show, please visit: http://www.chicagotraveler.com/attractions/chicago- air-water-show.html. Additionally, amidst all the tail-wagging fun of the weekend, we don?t want you to forget about the Jam-fur-ee picture that will be taken Saturday afternoon at the East Bank Club of all Pet Consultants in attendance (as well as member of the Pound). We ask that you wear your Shure Pets apparel for the photo shoot. If you would like to purchase Shure Pets apparel, please see the "Shure Pets Apparel" section of this newsletter below.

Grrr-eat Start Program: Through our Grrr-eat Start Program for our New Pet Consultant Puppies: In the first ten days of your business, if you sell $500 of Shure Pets products and book two upcoming Pet Parties (within the upcoming 30 days), you will earn a $75.00 credit towards any Shure Pets products and/or business supplies. Additionally, if you sell $1,200 of Shure Pets products and directly recruit one person, or more, in the first thirty days of your business, you will earn a Shure Pets T-shirt (small ? x-large) and cap. The ten or thirty days start on the day that you receive your ?New Puppy on the Block? Starter Kit.

Stephanie A. (#743 Geneva, IL) confesses, "I don't actually have a pet in my townhouse, but I do visit Bernie or Stormy, two horses who love to be spoiled! I love animals and as a pet photographer, I am always photographing pets and wildlife. My daughters have a black Labrador (Pepper) at their dad's house and I sometimes find myself "pet-sitting" her. I hope to one day own a Hungarian Vizsla or a Rottweiler!"

"I heard about Shure Pets when I researched many topics relating to the pet industry. I just adore animals and really like seeing how pet owners show a little "schmoopsie" with their animals. I considered being a pet food distributor (franchise) and a pet store owner in a small town or strip mall. After long research and being discouraged with the amount of money it would take to start those businesses, I finally looked to direct selling. I found Shure Pets' Web site in the Direct Selling Association's (DSA) member directory on their website. From there, I simply filled out the "contact us" form on the site and made "shure" to find the right mentors to help me get started. Thanks, Sandy T. (#148 Seabrook, NH) and Valerie T. (#292 Kingston, IL). I am proud to say that I'm coming up on my one-year anniversary with Shure Pets on September 1, 2006!"

"I started my business knowing that I was going to learn so much about direct selling, the pet industry, and to put to the test my interest in public speaking. I work a full-time job, which means I had to figure out a way to make my at-home business work with my spare time ... and with two young school-age girls? I had to make some changes at home and simply got my kids involved. They help me prepare guest packets for parties, bag doggie treats as giveaways at banks, or just hang out with me at dog shows and fundraisers. My goal is to make Shure Pets my full-time source of income and have the flexibility to be at home when my girls get home from school. My other goal is to become a better leader so that I can help others achieve their dreams of success and achievement. Okay, I have a third goal, which is to earn an incentive trip and take my girls with me!"

"By being a Pet Consultant, I learned that I can approach anyone who has a pet and start talking to them about what I love doing ... I love listening to them talk about their pets, and to share my opportunity about Shure Pets. I always have my business cards in my back pocket no matter where I go! There is a really nice saying I live by: JUST ASK! To break the ice with folks who have pets with them, I simply ask them what type of dog they have. Usually, I see the proud gleam in their eyes and our conversation just takes off! My next question is, "Would you or anyone you know be interested in having a pet party?" There has always been terrific response to learning what a pet party en-tails. And depending on the answer, I have made new friends, given them my business card and hopefully have a phone number to contact them to follow up. To make my Pet Parties more successful, I work with my host to help him or her "over-invite" the number of guests to their pet party. At the party itself, I try and demo products that have a great story and an intriguing price tag. What a great response I get from my audiences!"

"With respect to building my Shure Pets team, I am happy to have three wonderful team members. While I'd love to add more, I'd like to make sure they are successful, too. Every month, there is some sort of fundraiser, pet expo, dog walk, dog show and I invite each member to join me. I believe that mentoring is a great way to show my team members how to talk about their own businesses. I really don't talk about money so much as just personal achievement and recognition. Someone very special to me reminds me often, "If you are doing what you LOVE, the money will come in time!" Deb, Tracy and Pat, thank you for being on the team. I am proud to be a member of the Best in Show team. I have met in person or electronically so many members of this fantastic team and their advice to me is golden. They have worked so hard to get where they are now and I respect our team leaders highly."

"Finally, all Shure Pets Consultants, especially I, would not be successful if it were not for the dedication of the home office team (The Pound) and founders Andrew Shure and Caillou (yes, Caillou ... grins). Their day-to- day dedication and hard work allows us to be successful. The blue ribbon goes out to all of you. Thanks!"

The above image is of Stephanie riding atop Bernie.

Featured in this picture is Pet Consultant Kari H. (#701 Vernon, CT) who participated at a "Paws in the Park" event for Fidelco Guide Dog Foundation last month. Consultants, participating in expos, fairs, events and fundraisers are excellent ways to increase your target customer base and spread the word about your Shure Pets business. You are "shure" to meet new customers and potential recruits through these venues.

The top five highest producing Pet Consultants in July are listed below: 1. Michael W. (#1300 Lansing, MI), 2. Natasha N. (#1073 Detroit Lakes, MN) 3. Glennda B. (#1146 San Antonio, TX), 4. Cynthia D. (#1303 DeLeon Springs, FL), and 5. Judy F. (#848 Hinesville, GA).

The Pet Consultants with the largest number of direct recruits in July is: Sandy T. (#148 Seabrook, NH). Keep up the howl-ing good work Sandy - we are so proud of your continued accomplishments!

Bark, Meow, Neigh, Chirp and applaud for the following Pet Consultants as they all recently achieved bone- us levels (the bone-us level achieved is indicated next to their name): Janet S. (#437 Brockport, NY) $2,000.00, Mary M. (#1113 Longmont, CO) $2,000.00, Kristi T. (#1026 Neenah, WI) $2,000.00, Lisa W. (#427 Klamath Falls, OR) $2,000.00, Susan K. (#440 Marietta, OH) $2,000.00, Lynda W. (#886 Laurel, MD) $2,000.00, Shelley B. (#938 Crofton, MD) $2,000.00 and Mary O. (#462 Lewis Center, OH) $12,500.00. The Shure Pets Bone-us sales points program works as follows: For every dollar of Shure Pets products sold, you receive the equivalent of one Bone-us dollar. For every one person directly recruited to your Shure Pets business, you receive the equivalent of $200.00 Bone-us points. Depending on the Bone-us level reached, Pet Consultants earn a variety of Shure Pets rewards from business supplies and Cat-alogs to products and trips.

Pet Consultants, please let Kristina know when you have Pet Parties, expos, fundraisers and other events scheduled. Additionally, if you have any pictures from your events and would like to share them with us, please email them to kristina.meyer@shurepets.com.

Direct Sales - Source: Direct Selling News

• Nearly one quarter of all U.S. adults have experience as a Direct Selling representative.
• 5% of all Americans are currently selling through at-home and Party Plans.
• Today, the U.S. enjoys annual direct sales of $30 billion.

Pictured is our "Pet of the Month" Tofi submitted to us by Linda M. (#756 Tinley Park, IL). To have your pet considered for next month's Pet of the Month, please email your pictures to petlover@shurepets.com. Thank you for all your submissions, we look forward to sharing your pictures.

"I have the bug spray/sunscreen (#141) and I LOVE IT!!! My poor Dusty gets his nose eaten up so bad by those flies and I have gone to the vet for creams for it and it was regularly around $24 for just a small 6 oz. bottle. You do have to reapply regularly with the Shure Pets brand but it is so worth it! It was the first thing I ordered out of the book like the next day after I looked through it." -Laura S. (#795 Nevada, OH).

"My kit arrived tonight at 7:00 PM!! I immediately opened up the box and the funniest thing happened. My cat, Bailey, jumped into the box and began clawing at the paper. He found the platy-cat (#517) toy and went berserk with it!!! He was biting it, and rolling all around the table. I tried to take it away from him and he wouldn?t let me. Since the tote bag was lying next to the toy, he is now rolling around on that too. So, I guess it is safe to say that I have my first ?testimonial? from my very own cat!!! The products all look wonderful and I cannot wait to get started. Thanks for the awesome "New Puppy on the Block Kit!" -Teresa M. (#1280 Spring, TX).

"We?ve been having extreme heat here in Southern California and my friend?s air conditioning went out. When I got there yesterday, her dogs were panting so hard I was afraid they would overheat. I then went to my car and got out the purr-fect pet towel (#410) from my supply of products that I show. I soaked it in cold water and put it over each dog for awhile. My friend kept up the ?treatment? overnight. I just checked and she said it really helped them a lot. New she?s going to buy two. Thanks for such a wonderful product....I take Mickey to a dog wash so I can do it myself. First time I used the Emu Oil Shampoo (#132), wonderful-- fluffy coat, shiny, just great. Second time I used Oatmeal Shampoo (#116)-- again wonderful, fluffy coat. Third time I used their shampoo just for comparison. Oh my, his coat was so dull and awful, he started scratching like crazy for about two weeks. I took him back again and used Emu Oil AND Oatmeal Shampoos- - ahhhh, much better." Gayellen D. (#816 Simi Valley, CA).

?Awesome software, I can?t wait to go live! Thanks to all the Shure Pets team.? -Teresa M. (#1280 Spring, TX).

?As a former programmer, who knows what it takes to write such a [backend software] system, high praise! I?m a very new consultant, and can?t wait to get started!? -Kristine F. (#1093 Saline, MI).

?I am excited to use the new site; and I?m sooooo thankful that you are there to help! Thanks, and happy tails to all!!? -Joy B. (#1076 Belding, MI).

The August Featured Products of the Month are: Pet Wipes, Watches and Catnip Beds.

Paramount Pet Wipes (#142) are extra soft, pre-moistened bathing wipes that remove dirt and debris. Moisturizes, soothes, promotes healthy skin, reduces odor and itchiness. This product is safe for pet?s face and on pets that groom themselves.

Watches feature a Citizen quartz movement and are gold or silver plate-encased. Each watch has a leather band, sweep second hand, and a scratch resistant crystal face. Select your doggie breed of choice. Watch time told in roman numerals. Available in large (760L) or small (760s) watch sizes.

Catnip Beds (#804) come in two bright, cozy patterns and have a fresh Montana Grown Catnip sachet tucked safely inside. Remove the sachet from the closure to wash and dry the bed. Available in Paisley and Bubbles.

How do I stop my dog from chewing everything? When your canine is chewing something that they are not supposed to, it is very important that you try to re-direct their attention to a toy that is their own. When your puppy begins to chew the correct toy or whatever the case may be, it is recommended that you give much praise so they know they are obeying you (paws-itive reinforcement). If a little persuasion is not successful, Shure Pets offers a bitter spray called ?Bitter Critter? (#125) which helps to reduce the amount of chewing and biting on non desired objects.

Why does my cat sometimes try to bury his food bowl? If you ever walk in on your cat trying to bury his food bowl, there may be a few different reasons for this kind of behavior. One could be that the cat may be unhappy with the kind of cat food or even the location of their dish. If this occurs, keep an eye on the cat and make "shure" they are eating and are happy with their dinner arrangements.

Why does my rabbit walk in circles inside his cage? If you happen to see your rabbit walking in circles inside their cage, this may be considered a sign to have the rabbit spayed or neutered. If either of these have already been done, it is usually a sign that the rabbit is in need of food or attention.

1st- Vicky S. (#302 Cincinnati, OH), 2nd- Sandra T. (#148 Seabrook, NH), 2nd- Andrea W. (#510 Meridian, ID), 2nd -Vicky J. (#768 Williamston, NC), 2nd - Kimberly P. (#1056 Parkton, MD), 3rd- Kathleen W. (#166 Ocean Shores, WA), 3rd- Cynthia T. (#1061 Plantation, FL), 3rd- Jessica H. (#1178 Hamburg, NY), 4th- Judith T. (#994 North Conway, NH), 4th- Lorinda P. (#990 Newygo, MI), 4th- Deborah T. (#1166 Margate, FL), 5th- Linda L. (#145 Grottoes, VA), 5th- Janet H. (#139 Macomb, IL), 5th- Gale Wulker (#312 Cincinnati, OH), 5th- Lori B. (#1075 Georgia, VT), 6th- Debby W. (#640 Columbus, OH), 6th- Sherry B. (#888 Fair Oaks, CA), 6th- Laura T. (#1132 Greenfield Center, NY), 7th- Lidia G. (#659 Alpharetta, GA), 7th- Ajay P. (#977 Lake Forest Park, WA), 7th- Michelle K. (#1087 Gray, TN), 7th- Amy C. (#1135 S. Pasadena, CA), 8th- Jaime O. (#492 Fresno, CA), 8th- Diane S. (#532 Raleigh, NC), 11th- Jennifer H. (#996 Vandalia, OH), 12th- Nicole S. (#653 Angola, IN), 12th- Roseanna K. (#927), 12th- Megan F. (#1097 APO, AE), 12th- Diane A (#1161 New Providence, PA), 12th- Joseph D. (#1246 Egg Harbor Twp, NJ), 13th- Jeanette E. (#1183 Buellton, CA), 14th- Kimberlee P. (#356 Springfield, IL), 14th- Kimberly M. (#405 Charlottesville, VA), 14th- Peggy H. (#985 Greenville, OH), 14th- Misty R. (#904), 15th- Danielle L. (#514 Beaver Creek, OH), 15th- Suzanne M. (#1058 Warrensburg, NY), 17th- Stephanie D. (#365 Destregan, LA), 17th- Anita P. (#727 Tampa, FL), 18th- Mindy A. (#1219 Poulsbo, WA), 20th- Sylvia M. (#700 Corpus Christi, TX), 20th- Meghan G. (#1118 Mechanicsburg, PA), 20th- Dawn K. (#1224 Baltimore, MD), 21st- Faith P. (#491 Lithia, FL), 21st- Greg B. (#734 Albany, NY), 21st- Debbie M. (#1218 Belmont, NC), 22nd- Linda S. (#429 Westborough, MA), 22nd- Cheryl B. (#747 Stockton, CA), 22nd- Debbie D. (#890 South Elgin), 23rd- Dawn L. (#704 Yonkers, NY), 23rd- Natasha N. (#1073 Detroit Lakes, MN), 24th- Mary V. (#553 Castle Rock, CO), 25th- Alicia H. (#372 Euless, TX), 26th- Kathy M. (#846 Topeka, KS), Kimberly K. 26th- (#993 Bethel, PA), 27th- Debbie P. (#468 Tampa, FL), 28th- Jaime U. (#1190 Westerville, OH), 29th- Kathryn N. (#1117 Pittsburgh, PA), 30th- Barbara D. (#540 Kalamazoo, MI), 30th- Betty W. (#1285 Gobles, MI), 31st- Amber L. (#596 San Antonio, TX), 31st- Terry C. (#1071 White Heather, IL) and 31st- Teresa M. (#1280 Spring, TX).

Name the breed that was originally known as the "Rothbury Terrier".

Be the first to email info@shurepets.com with the correct answer and the winner will receive FREE Shure Pets Products! The correct answer to this issue's Bone-us Trivia will be printed in next month's Pet Gazette.

The July trivia question was: What is the scientific word for cat whiskers? Although we had many responses, Maryann N. (#774 Rye Brook, NY) had the quickest correct response (vibrissae) and she received a special Shure Pets prize. Good luck to everyone on winning August's trivia question!

Shure Pets apparel is available in a wide variety of items, styles and colors! Advertise your Shure Pets business everywhere you go this summer with our Journals, Tank Tops, T-shirts, Aprons, Mugs, Hats and more. To order your Shure Pets items, click on the link below.

Shure Pets is a proud and active Member of the Direct Selling Association (DSA) and their committees.

The Direct Selling Association is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 150 companies are members of the association, including many well- known brand names.

The Association's mission is "To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers."

The cornerstone of the Association's commitment to ethical business practices and consumer service is its Code of Ethics. Every member company pledges to abide by the Code's standards and procedures as a condition of admission and continuing membership in the Association.