Shure Pets and our signature Pet Parties were featured in a number of media outlets during August including: The Atlanta Journal Constitution (Atlanta, GA), The Star Ledger (Newark, NJ), The Miami Herald (Miami, FL), HappyNews.com, The Morning Call (Allentown, PA), The Daily Telegraph (London, England), The Tampa Tribune (Tampa, FL) and The New York Post (New York, NY).

The Tampa Tribune states, "The [direct selling of pet products] approach is getting a warm reception from pet owners. The Daily Telegraph says, "The concept of direct party selling, so redolent of a past generation, has reinvented itself [with Shure Pets] and found a new niche." To view Shure Pets articles and appearances in the news, please click on the "Shure Pets In The News" link below.

Shure Pets University (SPU): Our Shure Pets University training and educational program meets monthly at the Corporate Office in Chicago. This seminar serves as a platform to discuss Shure Pets and trends in the Direct Selling and Pet Industries, as well as offering tips to help you grow, develop and maintain your business. All Pet Consultants are invited and encouraged to attend SPU. If you cannot make a Shure Pets University session but are in the Chicago area and would like to meet "The Pound", please call or email info@shurepets.com to schedule an appointment. We enjoy meeting each and every one of our Pet Consultants, and hearing your stories and suggestions.

SPUs are held on the first Tuesday of the month. Please "mark" your calendars for the next Shure Pets University Training Programs held on:

• Tuesday, October 4
• Tuesday, November 1
• Tuesday, December 6

Conference Calls: All Tuesdays outside of the first Tuesday of the Month (reserved for SPU), conference calls occur for Pet Consultants to participate in and share ideas with "The Pound".

• The 2nd Tuesday of the Month's Conference Call is for all new Pet Consultants
• The 3rd Tuesday is for any Pet Consultant Team and
• The 4th Tuesday is open to all Pet Consultants.

Tamara R. (#0264 Arvada, CO) is the proud care taker of Zoe, a tiny Italian Greyhound (pictured right). "She's tiny, but she rules the roost." Tamara has been a Pet Consultant for just over one year and loves having Pet Parties. Tamara states, "I heard about Shure Pets in the Rocky Mountain News last summer. I tried to talk one of my daughters into trying the business, but finally I had to see what it was all about. The products really just sell themselves!!! Every time I sell a product to someone and they come back and say how wonderful it is, it just convinces me that Shure Pets is going to succeed. I have a full time job as a practice manager in a physician's office, but I hope to begin to work less at the office and more with my Shure Pets business.

"My favorite thing about being a Pet Consultant is meeting so many wonderful people. They all love pets, rescue pets and spoil them rotten, so I don't feel like such a dork about my own little dog. I get to work with other people who feel the same way I do about animals; they love and care for them and it makes us all feel "warm and fuzzy".

"I owe most of my success to Shure Pets because "The Pound" (Shure Pets management staff) is so wonderful to work with; responding quickly to any questions I have and helping me with my Pet Consultant recruitments. I never feel like I have to be pushy to sell products, because they are just such good products on their own and the company is wonderful to work with."

And we enjoy working with you Tamara. Keep up the howling good work!

To the right is September's "Pet of the Month, Potter sent in to us by April N. (#0415 Raleigh, NC). To have your pet considered for next month's Pet of the Month, please email your pictures to petlover@shurepets.com. Thank you for all your submissions, we look forward to sharing your pictures. Additionally, if you think you look like your pet, email your picture to petlover@shurepets.com with the subject line "Pet Owner Look Alike Contest". The owner and pet that most resemble each other will receive a Shure Pets prize and will be featured in an upcoming Shure Pets Gazette.

Shure Pets' average order during the Dog Days of the summer month of August was $110.91 The average sales generated at a Pet Party was $395.44 Additionally, the average fundraising order size in August was $347.93

Pennsylvania led the way with the greatest number of Pet Parties in August. New Hampshire, Illinois and Wisconsin held the next greatest number of Pet Parties during the month.

The top five highest producing Pet Consultants in August are listed below: 1. Valerie T. (#0292 Kingston, IL), 2. Deborah L. (#0406 Northampton, PA), 3. Patricia S. (#0472 Plaistow, NH), 4. Sandra T. (#0148 Seabrook, NH) and 5. Mary O. (#0462 Lewis Center, OH).

The Pet Consultants with the largest number of direct recruits in August are listed below: 1. Sandy T. (#0148 Seabrook, NH) 2. Lea K. (#0436 Vacaville, CA) and 3. Lori C. (#0564 Costa Mesa, CA).

In August, the Best Selling Shure Pets Teams Included: 1. Best in Show (including Pick of the Litter), 2. Pawsitive Energy and 3. Alpha Pride Pack. (If your team is yet to be named, please email Kristina at kristina.meyer@shurepets.com with your group's identity.)

The top ten states with the greatest sales volume in August: 1. Pennsylvania, 2. New Hampshire, 3. Illinois, 4. Ohio, 5. California, 6. Connecticut, 7. New York, 8. Georgia, 9. Wisconsin and 10. Indiana.

The ten states with the greatest number of orders placed last month: 1. Pennsylvania, 2. Illinois, 3. Ohio, 4. New York, 5. Colorado, 6. California, 7. Connecticut, 8. New Hampshire, 9. Wisconsin and 10. Indiana.

Shure Pets Top Ten Best Selling Breeds (The German Shepherd and Yorkie breeds saw an overall increase last month): 1. Golden Retriever, 2. Lab (black), 3. Rottweiler, 4. German Shepherd, 5. Pug, 6. Jack Russell, 7. Lab (yellow), 8. Brittany, 9. Beagle and 10. Yorkie.

Shure Pets Top 20 Best Selling Items: 1. Paramount Orange Mango Foaming Cleanser (#111), 2. Paramount Stain and Odor Control (#110), 3. Ideal Oatmeal Conditioning Shampoo (#116), 4. Tidy Puppy and Kitten Mitten (#418), 5. Aromutt Therapy Shampoo - Vivid Vanilla (#104), 6. Mug (Breed Specific) (#702), 7. Purr-fect Pet Towel (#410), 8. Paramount Ear Solution (#103), 9. Devine Canine Breath Mints (#206), 10. Ideal Oatmeal Conditioning Spray (#117), 11. Paramount Mountain Fresh Foaming Cleanser (#123), 12. Caillou's Bone Treats - Peanut Butter (#205PB), 13. "I Love My Dog" Bath Towel (#411), 14. Paramount Medicated Shampoo (#101), 15. "No Dog Poop" Sign (#726), 16. Paramount Tangle and Mat Combat (#115), 17. Paramount Medicated Lotion (#102), 18. Paramount Vivid Vanilla Foaming Cleanser (#122), 19. Paramount Bright White Shampoo (#114), and 20. Ulti-mutt Candy Bar (#214).

"I gave a sample of the Medicated Shampoo (#101) to a co-worker who has a very itchy beagle that I believe she said the vet had put on steroids. She was very concerned with his constant scratching even while on the medication. She came in today to tell me that after bathing her beagle with the Medicated Sample she saw him scratch only once all night and was very impressed with how soft he felt." Lynda A. (#0049 Glouster, OH).

"I have a Rottie mix (135 pounds) who gets hot spots. I use the Medicated Lotion (#102) on him and it really works. I can't say enough about the quality of the products. They are wonder-fur. The Ear Cleaner (#103) is a favorite of my customers. I love the Stain and Odor Control (#110). It smells grrr-eat and cleans anything washable. Countertops, bathrooms, furniture, laundry." Kendra K. (#0007 Gainesville, FL).

"I just wanted to say thanks for the on-time fundraiser order. [The Shure Pets Pound] did an awesome job packing the order, thanks. I'm so use to [other companies] just dumping everything in a box, that to see it so well organized and wrapped was special." Cris B. (#0543 Rutland, VT).

"My name is Diandra and I am a Shure Pets customer. I truly enjoy the products, well the dogs enjoy the products and I enjoy watching them wag in excitement when it's a new toy or treat from Shure Pet." Diandra S. (Shure Pets customer).

"I washed my Pomeranian last night with the Shure Pets Shampoo (#104) and Conditioner (#109) and he is sooo soft. also, I sprayed the paw Baby Paw-der Spritz (#119) on him and was surprised at how long the scent stays on him. Great product!!!!" Liz L. (#0733 Gaylord, MI).

The September Featured Products of the Month are: Paramount Ear Solution, Pet Peg and Magnet Set (breed specific) and Denim Shirt (breed specific).

Paramount Ear Solution (#103) removes unwanted pet ear wax, ear odors and inflammation caused by ear mite infestations. This therapeutic item is a preventative for ear infections if used daily. Ear Solution comes in an 8 oz. bottle.

Pet Peg and Magnet Set (#717) allow you to display your favorite breed anywhere. Pet Pegs use a sturdy wooden peg located below your favorite breed to hang your coat or pet leash on. The thick magnet contains the matching breed face and sticks securely to any metal surface. 36 breeds available.

Denim Shirt (#901) is the ulti-mutt in quality and comfort. Fashionable denim shirt is composed of 100% soft washed cotton. Unisex (ladies choose one size smaller)- Available in Small, Medium, Large, X-Large and XX-Large. 64 breeds available.

Arthritic Pets: Statistics show that arthritis affects one in five dogs over the age of seven. This painful condition affects joint movement and can occur in your pet’s hips, neck, shoulders, elbows and back. However, there are many simple solutions that you can provide at home that will relieve the aches and pains in your dog’s joints. These include reducing extra weight on obese canines, raising your dog's food and water dish, and using a Pet Ramp (#205) to assist them into higher elevation locales including beds and SUVs.

Purr-fect Exercise: Your feline was born with energy to scratch, jump, climb and pounce. Unfortunatley, some pets fall into bad habits, and do little more than eat and sleep. If your kitty has become lazy, it may be time for some supervised fun exercise. Not only will daily exercise keep your pet physically fit and mentally healthy, it helps channel aggressive behavior. Regular activity also burns up calories and increases muscle mass and cardiovascular strength. Shure Pet's Catnip Teaser (#511) will keep your cat busy for hours by letting him become active through running, jumping and flipping.

"Bird" is the word: Taking care of your bird can be an easy, fun experience. Make "shure" your bird should has a safe secure cage (the cage be large enough so that the bird can fully extend its wings.) You should place various types of toys in your bird's cage to keep him occupied and active. To feed your bird, you can get a high quality seed mixture that is made especially for your type of bird (these include all the vegetables and fruits your bird will need). Finally, using the Preferred Bird Spray (#118) removes scales, tightens feathers, cleanses oil sacks and prevents excessive molting. This item contains valuable Vitamins A, D, E, wheat germ oil and bee pollen.

Shure Pets is getting geared up for its first annual Pet Consultant Conference (Jam-fur-ee) during the weekend of September 23 - 25 in Chicago, IL. The fun-filled, casual conference, themed "Growing into our Puppy Paws", will be an exciting event packed with activities speakers, discussions, meals and awards banquet acknowledging the success of our Pet Consultants (Ulti-mutt Sales, Leader of the Pack Recruiting and Purr-fect attitude Awards) . At the conference, we will discuss all areas of your Shure Pets business including products, marketing and recruiting. We will recognize and celebrate our Pet Consultants' accomplishments as well as discuss the future direction of the company.

We look forward to meeting, getting to know, and working with all Pet Consultants in attendance.

1st- Kerri S. (#0398 Omaha, NE), 2nd- Tracey M. (#0296 Winchester, VA), 5th- Barbara C. (#0716 Sturbridge, MA), 5th- Sara W. (#0736 New Berlin, WI), 9th- Jena R. (#0706 Birch Run, MI), 9th- Michelle W. (#0614 Anaheim, CA), 9th- Wendy G. (#0324 Lombard, IL), 11th- Jennifer K. (#0260 Republic, MO), 12th- Hayley M. (#0363 Holstein, IA), 13th- Kris H. (#0634 Janesville, WI), 13th- Beatriz H. (#0524 Wellington, FL), 14th- Kathy H. (#0666 Vacaville, CA), 18th- Donette J. (#0517 Varna, IL), 18th- Lani B. (#0351 Fort Myers, FL), 19th- Jamie R. (#0609 Crestview, FL), 19th- Patti M. (#0495 Wilmington, DE), 20th- Dena S. (#0558 Freeport, IL), 20th- Kimberly S. (#0597 Alexandria, VA), 21st- Jeanne E. (#0360 San Diego, CA), 27th- Jennifer W. (#0417 Clifton Park, NY), 28th- Anne B. (#0582 Elk River, MN), 29th- Kim Y. (#0283 Hudsonville, MI) and 30th- Cris B. (#0543 Rutland, VT).

What was the name of General Robert E. Lee's beloved horse?

Be the first to email info@shurepets.com with the correct answer and the winner will receive FREE Shure Pets Products! The correct answer to this issue's Bone-us Trivia will be printed in next month's Pet Gazette.

The August trivia answer question was How many pounds did the world's heaviest cat weigh? Although we had many responses, Lisa U. (#0501 Columbus, OH) was the quickest correct response (a 45 lb. cat named Himmy) and she received a special Shure Pets prize. Good luck to everyone on winning September's trivia question!

Shure Pets apparel is available in a wide variety of items, styles and colors! It is easy and stylish to advertise your Shure Pets business everywhere you go with our T- Shirts, aprons, mugs, clocks, sweatshirts, hats and much more. As requested by our Pet Consultants, new children sized apparel is now available including: a Jr. Hoodie, Kid's Baseball Jersey, Kid's Sweatshirt and Kid's T-shirt. To order your Shure Pets items, go to www.cafepress.com/shurepetsgoods.

Shure Pets is a Proud Member of the Direct Selling Association (DSA).