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Shure Pets Gazette
The Premier Direct Seller of Pet Products
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Volume IV, September 2006
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Dear Pet Lover~
This week marks the three year anniversary
since we officially launched Shure Pets. It has
been an
incredible journey for all of us. We created the
category of direct selling of pet products through at-
home Pet Parties. Today, we are the nation's leading
provider in this category. Our innovative business
model has been recognized by the
media throughout the U.S. and worldwide. We have
Pet Consultants in all 50 states and our base of Pet
Consultants grows daily. We have
leaders that joined us in the beginning that have
grown their teams over time with our number one
team having members in 33 states. I
truly appreciate each of our leaders' hard work and
dedication to our business.
I am pleased to report that our business continues to
reach major milestones. Over 1,300 people have
signed up
to become Pet Consultants since our inception.
Our objectives are to continue to innovate and be
proactive in this category. We are committed to
offering you and your customers the
best products, customer service and provide the
latest in technology to each of you.
At last year's Jam-fur-ee, we announced that we
would be introducing personal replicated websites
and backend software for our Pet
Consultants. We believe that this tool introduced to
our Pet Consultants this summer
will help each grow their business allowing each to
process orders 24/7 and monitor team sales.
Additionally, at this years Jam-fur-ee, we announced
a number of new initiatives including:
1.) Pet Insurance. Only 1% of pet owners in the
US have pet
insurance. We see this as huge opportunity for each
of you to educate and inform your customers of the
merits and importance of having pet insurance. We
entered into a
partnership with Pets Bests. Dr. Jack Stephens, DVM,
the founder
of Pets Best, spoke at our annual meeting. Jack
created the pet
insurance industry 20 years ago and ran the largest
company in the category. We are very excited to
work with Jack and his company.
2.) Think Pink for Breast Cancer Month (October) -
we identified our best selling item (Orange
Mango Foaming Cleanser) and will repackage it in a
redesigned pink label . A
percentage of the proceeds will go to breast cancer
research. This
item (111Pink) will be available September 15 ?
October 31, 2006.
3.) Ulti-mutt Product Invention Contest: Shure Pets
is
looking for new, unique products to put in future Cat-
alogs. If
you, or someone you know, has created a innovative
pet product and would like
Shure Pets to marketed it, please visit
http://www.shurepets.com/invention.html and
complete the entry form.
Entries must be received by February 28, 2007. A link
to the
Product Invention contest is now displayed on the
shurepets.com
homepage.
4.) Human Health Insurance: Human Health Insurance
for Pet
Consultants is now available. The goal is to offer
Health Insurance
to help make Shure Pets a full time option/career for
more Pet
Consultants.
I see a tremendous opportunity at Shure Pets. As
the days get shorter the opportunities should
become greater. Enjoy your time and have a Pet
Party. Invite both old and new friends and be sure to
include your pets. Have a great time! I look forward
to working with each of you in the months and years
to come.
Finally, Pet Consultants, please let us know if your
email
address has changed or if you have not been
receiving the Shure Pets
weekly updates. These weekly announcements
contain
important in-fur-mation regarding your Shure Pets
business.
Andrew Shure, Shure Pets Founder
(andrew.shure@shurepets.com)

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Shure Pets Events
Shure Pets, our signature At-Home Pet
Parties, Fundraisers and our unique product line were
recently
featured in ABC's Good Morning America, Cat
Fancy Magazine and Dog Fancy Magazine Websites,
ABC Cleveland, CBS
local affiliates including (Albany, Albuquerque, Dallas,
Eugene, Grand Rapids, Green Bay, Hartford,
Indianapolis, Kansas City, Las Vegas, Los Angeles,
Memphis, Sacramento, Salt Lake City and New York
City)
and
and Quick and Simple Magazine.
Good Morning America described our business
model as an "At-Home shopping trend for dogs
and a
new twist on a Tupperware party that combines two
of America's favorite pastimes - throwing at-home
shopping parties and spoiling pets." Quick
and Simple
described Shure Pets as a "popular business" and
to "Party on". To view
Shure Pets articles and appearances in the news,
please click on the "Shure Pets In The
News" link below.
Shure Pets University (SPU):
Our Shure Pets University training program meets
monthly at the Corporate
Office in Chicago, Illinois. This
seminar serves as a platform to discuss
Shure Pets and trends in the Direct Selling and Pet
Industries, as well as offering tips to help you grow,
develop and maintain your business. All Pet
Consultants are invited and encouraged to attend
SPU. If you cannot make a Shure Pets
University session but are in the Chicago area and
would like to meet "The Pound", please call or
email info@shurepets.com
to schedule an appointment.
SPUs are held on the first Tuesday of the month.
Please "mark" your calendars for the next Shure
Pets University Training Programs held on:
- Tuesday, October 3 and
- Tuesday,
November 7.
Shure Pets is located at 1556 N. LaSalle St.,
Chicago, IL.
Advance reservations are required for Shure Pets
University so we can plan accordingly. Please
call 1.888.SHURE.PETS or email
info@shurepets.com. We look forward to seeing
you at SPU!
Conference Calls: All Tuesdays (outside of
the first
Tuesday of the Month which is reserved for SPU)
conference calls occur for Pet Consultants to
participate in and share ideas with each other and
the Shure Pets Pound.
- The 2nd Tuesday of the Month's Conference Call
is for all new Pet Consultants
- The 3rd Tuesday is open for all Pet Consultants
and
- The 4th Tuesday is now scheduled for our
newly formed Leadership Committee.
Space is limited so please RSVP to
(kristina.meyer@shurepets.com) to sign up for your
informative Conference Call session.
Grrr-eat Start Program:
Through our Grrr-eat Start Program for our New Pet
Consultant Puppies: In the first ten days of your
business, if you sell $500 of Shure Pets products and
book two upcoming Pet Parties (within the upcoming
30 days), you will earn a $75.00 credit towards any
Shure Pets products and/or business supplies.
Additionally, if you sell $1,200 of Shure Pets products
and directly recruit one person, or more, in the first
thirty days of your business, you will earn a Shure
Pets T-shirt (small ? x-large) and cap. The ten or
thirty days start on the day that you receive
your ?New Puppy on the Block? Starter Kit.
Shure Pets In The News
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Pet Consultant of the Month: Kathryn H. (#645)
Kathryn H. (#645 Oshkosh, WI) and her
husband, Mike, are the proud parents of a ?little? (99
lb.) girl Rockie. She is a three and a half year-old
purebred Black Labrador they got from a breeder
when she
was nine weeks old. Kathryn states, "A more
appropriate name could be Shadow as she follows me
around everywhere I go!"
"I heard about Shure Pets one morning during the
National News portion of our Local News where they
were showing a Pet Party. I saw this shortly after
we found out that Rockie needed to have ACL
surgery, which was going to cost thousands of
dollars. I had had many friends ask me to join their
teams with other Direct Sales Companies but I did
not want to get into a situation where I could be
competing against them. I heard about Shure Pets
and thought it would be a great opportunity to get
out of the house, be around other pet lovers and
maybe even make some money to offset the cost of
her surgery. I signed up as a Consultant in July
2005."
"Within a couple of months of signing up, my team,
Pets are People Too, grew dramatically after
the
Woman?s Day article and another that was
picked up locally from the Associated Press. I?ve
enjoyed working with my team members and helping
them get their businesses started. While I don?t
have as much time to devote as I would like, I?d like
to keep building my team so more pets get to
experience our wonderful products!"
"Thus far, I have made some great new friendships
and am so grateful to The Pound and other
Pet Consultants for being supporting, receptive and
responsive when I?ve posed questions either by
email, phone or chat board. I?ve enjoyed using the
products on Rockie. I think my favorite is the
Paw Balm (#129). As a puppy, we taught her to give
us hugs
by putting her paws on our shoulders! She is
currently getting the Dental Support Sprinkles (#222)
which are
working well at keeping her teeth looking AWESOME
since she hates having her teeth brushed!"
"I started out by hosting an open house and inviting
family and friends to come check out my new
adventure! I was then able to use the hostess
credits to build my inventory for more parties. I
have been most
successful following leads from the Shure Pets team.
I try to
approach the leads in a totally pressure-free manor
but let them know how excited I am to meet them
and their pets. I also tell them of the great products
we have and that I really want to show them what I
have in my inventory. I have worked some Expos of
various sizes. I make
sure to keep any info I get on potential customers
and every couple months email or mail them
something; product info, invite to an open house,
etc. to keep them seeing the Shure Pets name. I?ve
heard it said that some people need 5-10 exposures
to something before they are ready to buy."
"I was fortunate this summer to be able to attend
the 2006 Jam-fur-ree. It was great to see The
Pound staff again and meet other consultants I
have
emailed with on the chat board. I enjoyed getting
new ideas on how to market the business and get
new customers. It truly was energizing to be in such
an excited environment. Now I just wish I could
make time to get out there and act on all the great
ideas we got! I look forward to being a part of Shure
Pets as it matures and becomes bigger and better!"
The above image is of Kathryn with Rockie.
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Pet Consultant Business
Featured in this picture is a Pet Party
thrown by Pet Consultant
Bonnie D. (#508 Gladstone, OR). Pet Parties
are a fun and unique way to learn about the Shure
Pets product line in the comfort of your own home-
while sampling the products on yourself and your
companion animals - all among your friends. To host
an ulti-mutt Pet Party, please contact your local Pet
Consultant. Regarding this image, Bonnie
states, "[At this Pet Party] there were 10 dogs
there, 2 of them deaf Great Danes, both white...Isn't
this a FUN job? I just can't stop smiling today!"
The top five highest producing Pet Consultants in
August are listed below:
1. Gale W. (#312 Cincinnati, OH),
2. Julie B. (#1073 North Richland Hills, TX),
3. Shelley B. (#938 Crofton, MD),
4. Claire H. (#1328 Haledon, FL)
and
5. Bonnie D. (#508 Gladstone, OR).
The Pet Consultant with the largest number of
direct
recruits in August is: Sandy T. (#148 Seabrook,
NH).
Bow-wow Sandy; keep up the howl-ing
good work!
Bark, Meow, Neigh, Chirp and applaud for the
following
Pet Consultants as they all recently achieved bone-
us levels
(the bone-us level achieved is indicated next to their
name):
Beverly W. (#651 Allenstown, NH) $2,000.00
and Rob M. (#194 Hunlock Creek, PA) $7,500.00.
The Shure
Pets Bone-us sales points
program works as follows: For every dollar of Shure
Pets products sold, you receive the equivalent of one
Bone-us dollar.
For every one person directly recruited to your Shure
Pets business, you receive the equivalent of $200.00
Bone-us points. Depending on the Bone-us level
reached,
Pet Consultants earn a variety of Shure Pets rewards
from business supplies and Cat-alogs to products and
trips.
Pet Consultants, please let Kristina know when
you have Pet Parties, expos, fundraisers and other
events scheduled. Additionally, if you
have any pictures from your events and would like to
share them with us, please email them to
kristina.meyer@shurepets.com.
Fast Stats - Source: APPMA
- Eight of ten owned cats are spayed or neutered.
.
- Twenty percent of owned cats were adopted
from an animal shelter.
- Thirteen percent of dog owners own three or
more
dogs.
- There are an equal number of female and male
dogs owned in the United States, but there are more
female cats (51%) than male cats (49%) owned in
the United States.
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Pet of the Month
Pictured is our "Pet of the
Month" Sammy with the Jumbo Bone
(#525J) submitted
to us by
Judy M. (#1142 Granger, IN).
To have your pet considered for
next month's Pet of the Month, please email
your pictures to petlover@shurepets.com. Thank
you for all your submissions, we look forward to
sharing your pictures.
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Shure Pets Barks of Approval
?Just wanted to pass this along. I placed a party
order yesterday to the Pound... UPS brought
everything to me except three items (shipping from
another locale) to my door
TODAY!!! Now THAT is a turnaround time I want to
brag about. Way to go Pound!! -Judy M.
(#1142 Granger, IN).
?Hello Everyone, We are all back or will be soon from
the Jam-fur-ee. What a great weekend had by all. It
was so great to get to know everyone and put
names and faces together. The Pound did an
exceptional job!! Thank you Andrew, David, Kristina
and Sara!! We learned a lot and covered a lot of
issues. The Pound has great things
coming to all of us in the upcoming year!. Some quick
facts for everyone: The Pound celebrated its three
year anniversary on September 1st!! We are also
close to having 1,300 Consultants!!! How far we
have come in such a short time! Now as the Pound
taught us ?Let?s Take Flight?, and watch our business
grow! I hope everyone has a great day!!? -
Deanna M. (#486 Goodyear, AZ).
"I found doing my first Pet Party lots of fun.
Everyone enjoyed it and they enjoyed this different
kind of party." -Audrey L. (#729 Bay City, MI).
"Shure Pets is really a lot of fun." -Shelley B.
(#938 Crofton, MD).
"I received the [Shure Pets] products and they are
great. I'm really enjoying the Stud Spritz (#120).
The dogs smell great." -Chris P. (Customer).
"Thank you for all your help. Shure Pets is a really
great organization and I am excited to be a part of
it! Everyone at "The Pound" is a lot of help!" -
Tricia W. (#1217 Black Creek, WI).
"One of my customers ordered the Purr-sonalized Pet
Portrait (#616) in the Cat-alog. It came back and
she was thrilled about it - she called me to see it. It
was outstanding! Awesome! Unbelievable!...I
couldn't rave enough about the artist's work. My
customer was more than satisfied." -Sharon B.
(#1038 Green Bay, WI).
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Shure Pets Products of the Month
The September Featured Products of the
Month are: Paramount Hooray Spray,
Glass Creations and
Pet Pocket.
Paramount Hooray Spray (#139): This Anti-
Shed, Anti-itch and Anti-Static Spray decreases non-
seasonal
shedding and itching of your pet?s coat. Additionally,
it aids in the removal of static electricity, allowing for
easier combing and brushing. It contains natural oils
to aid in the relief of itching and scratching due to
dry skin while strengthening and conditioning the
coat. 12 oz.
Glass Creations (#758): Dazzle and delight
customers of all ages. All Glass Creations use unique,
liquid glass stains, along with a leading compound,
and are expertly hand crafted and framed in oak.
Only the finest quality materials are used. These
works of art are affordable beauty to your home.
Choose from over 100 breeds. 13.5" x 16.5".
Pet Pocket (#825): Pet Pocket
transports your small companion animals (under 25
lbs) in a black mesh vest style carrier. It allows you
to keep your pets safe and snug next to your heart.
Shoulder straps are padded and cross in the back for
added comfort. Available in small (for pets 0-9 lbs.),
medium (for pets 10-19 lbs.) and large (for pets 20-
25 lbs.) sizes.
Shure Pets Products
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Purr-fect Pet Questions and Answers
Why are raisins and grapes toxic for dogs?
Grapes and raisins can cause acute renal (kidney)
failure in dogs and cats. It is not known what
exact substance in the grapes or raisins causes renal
failure; currently researchers speculate that it is a
toxin produced by mold present in some batches.
Dogs seem to be particularly sensitive, but the toxic
dose has not been determined yet. Therefore,
veterinary toxicologists recommend that you do not
feed
your pet any grapes or raisins. Treatment for grape
or raisin ingestion includes decontamination and
intravenous fluids for 48 hours or greater.
Why does my kitty love the kitchen faucet?
If you have noticed that your feline gets excited
over
a running faucet, this is not uncommon. There is an
attraction towards the running water, the smell, and
seeing it (multiple senses are stimulated). Vets
advise owners to change water frequently.
When water is sitting out for long periods of time,
more bacteria gathers in the dish, and this which is
not healthy for the animal to consume.
What is the average lifespan for a bird?
Birds of all kinds can live for many years. Some can
even be expected to outlive humans. Research has
shown that because birds typically eat bird seed for
most of their lives, along with other common fruits
and vegetables, they are generally healthier. The life
span of any animal is dependent on
their lifestyle, food and amount of exercise they
receive, just like humans.
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2006 Jam-fur-ee
Convention Summary
Pet Consultant Jam-fur-ee Conference:
Shure
Pets held its second annual Pet Consultant
Conference (Jam-fur-ee) the weekend of August 18-
20 in Chicago. Pet Consultants attended from all
over the U.S., from New Hampshire and North
Carolina to Oregon and California. The conference
was an action packed weekend with
activities, entertainment, speakers, meals
and awards. Additionally, some new initiatives were
officially introduced:
New Requirements to stay Active (Starting
October
1, 2006)
Beginning on October 1, it will change to $200 in
sales every three months to remain active. Being
inactive will result in no downline commission but you
will still be able to place orders for yourself. This
$200 in sales every three months is a rolling time
frame (i.e. have you placed $200 worth of orders in
the last three months from today?) The goal of this
change is to lead to more Pet
Parties and more rewards for active Pet Consultants.
We want Pet Consultants to focus on both Pet
Parties and recruiting and we feel that Pet
Consultant leaders will be more effective if they
conduct more Pet Parties themselves. This $200
minimum every three months is an easy, reasonable
goal (remember, the average Pet Party size is
$394.87)
Think Pink Campaign
Beginning on September 15, our Orange
Mango Foaming Cleanser is going to have a new pink
label for the remainder of September and all of
October (item #111Pink). 50 cents from
every bottle sold will go towards Breast Cancer
Research. The regular Orange Mango Foaming
Cleanser (#111) will remain available during this
period as well.
Ulti-mutt Product Invention Contest
Shure Pets is looking for new, unique products
to put in future Cat-alogs. If you, or someone you
know, has created a
pet product and would like to have it sold under the
Shure Pets name, tell them to visit
http://www.shurepets.com/invention.html and
complete the entry form. Entries must be received by
February 28, 2007.
Human Health Insurance Human Health
Insurance for Pet Consultants is
now available The goal is to offer Health Insurance
to help
make Shure Pets a full time option/career for more
Pet Consultants. Please visit
http://pro4.us/shurepets.htm (or click on the link
below) for more information.
Pet Insurance
Guest Speaker, Jack Stephens
DVM, from Pet's Best Insurance spoke regarding Pet
Insurance. Beginning this week, Shure Pets will offer
Pet
Insurance to both our Pet Consultants and their
customers. Our new Pet Insurance is currently
available in the following states: Oregon, California,
Idaho, Nevada, Utah, Arizona, Colorado, Nebraska,
Kansas, Oklahoma, Texas, Minnesota, Iowa, Missouri,
Illinois, Indiana and Georgia. It should be available in
all 50 states by the end of 2006. Shure Pets and
Pets Best are joining together to offer a 20%
discount for Pet Consultants and a 10% discount for
all Pet Consultant customers. The following link
appears on all Pet Consultant replicated and portal
websites:
http://www.petsbest.com/landing/shurepets.aspx
Customers, you will be asked to enter in your Shure
Pets Consultant ID. to receive a quote.
Pet Consultants, please call Steve Gardner at 877-
738-7237 ext. 311 anytime to enroll yourself into the
policy or if you have any questions regarding your
policy or one of your customer?s policies.
Awards Ceremony:
Ulti-mutt Sales Award- Total retail sales since
last Jam-fur-ee. Winner: Gale Wulker. (#312
Cincinnati, OH).
Leader of the Pack- Most Recruits. Winner:
Sandy T. (#148 Seabrook, NH).
Purr-fect Attitude- Held pawsitive attitude
throughout career. Winner: Deanna M. (#486
Goodyear, AZ).
Bark Back to the Community Award- Give back
to the community through fundraisers. Winner:
Mary O. (#462 Lewis Center, OH).
Dream Team Award- Team Sales the highest
in last year- Winner: Sandy T. (#148
Seabrook, NH). Congradulations to all the
Winners!!
We look forward to seeing everyone at next year's
Jam-fur-Event!
The above picture is of award winners Sandy T.,
Deanna M. and Gail W. along with Shure Pets
Founder Andrew Shure.
Shure Pets Health Insurance
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Bone-us Trivia
"Dog Canyon" was named by an early traveler
who found a dog guarding an oxen-drawn wagon in
the canyonous area. Where is Dog Canyon located?
Be the first to email info@shurepets.com with the
correct answer and the winner will
receive FREE
Shure Pets Products! The correct answer to this
issue's Bone-us Trivia will be printed in next month's
Pet Gazette.
The August trivia question was: Name the breed
that was originally known as the
"Rothbury Terrier".
Although we had
many responses, Patti S. (#472 Plaistow, NH)
had the quickest correct response
(Bedlington Terrier) and she
received a special Shure Pets prize. Good luck to
everyone on winning September's trivia question!
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Shure Pets Apparel
Shure Pets apparel is available in a wide variety
of items, styles
and colors! Advertise your
Shure Pets business everywhere you go this Autumn
with our
Hoodies, T-shirts, Long Sleeve Shirts, Aprons,
Mugs, Hats
and more.
To order
your Shure Pets items, click on the link below.
Shure Pets Clothing Line
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Shure Pets is a proud and active Member of the
Direct Selling Association (DSA) and their committees.
The Direct Selling Association is the national
trade association of the leading firms that
manufacture and distribute goods and services sold
directly to consumers. More than 150 companies are
members of the association, including many well-
known brand names.
The Association's mission is "To protect, serve and
promote the effectiveness of member companies and
the independent business people they represent. To
ensure that the marketing by member companies of
products and/or the direct sales opportunity is
conducted with the highest level of business ethics
and service to consumers."
The cornerstone of the Association's commitment to
ethical business practices and consumer service is its
Code of Ethics. Every member company pledges to
abide by the Code's standards and procedures as a
condition of admission and continuing membership in
the Association.
Direct Selling Association
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