The Shure Pets 2007 Cat-alog is now available online (shurepets.com) and the physical Cat-alog is at the printer and will be available shortly. To pre-order the Shure Pets 2007 Cat-alog, please e-mail orders@shurepets.com and let us know how many Cat-alogs you would like and your payment information (The price of the Cat-alogs are on a sliding scale and the same price as before-#16.a (10 for $10.00), #16.b (25 for $21.25), #16.c (100 for $65.00) or #16.d (200 for $100.00) The 2007 Cat-alog features new items in all seven Categories including Gallon sized items, more toys/treats, more purr- sonalized items (watches, paperweights, throws) and grr-eat pet lover apparel for the winter months ahead. We also have available a sample sized items (2 oz.) of the pup-ular Creamsicle Shampoo (112s) and Bitter Critter Spray (#125s).

Shure Pets, our signature At-Home Pet Parties, Fundraisers and our unique product line were recently featured in Nutritional Business Journal, KSDK Channel 5-St. Louis, Entrepreneur.com, SmallBizResource.com, DM News, Tennessean, IPFrontline.com and WSRadio.com. KSDK Channel 5-St. Louis states that, "Shure Pets figured out that there was an untapped home-party market, a social gathering where pet owners can shop for the animals they love." Several of the articles focused on our Shure Pets Ulti-mutt Invention Contest while others discussed our new online, backend software. To view Shure Pets articles and appearances in the news, please click on the "Shure Pets In The News" link below.

Shure Pets University (SPU): Our Shure Pets University training program meets monthly at the Corporate Office in Chicago, Illinois. This seminar serves as a platform to discuss Shure Pets and trends in the Direct Selling and Pet Industries, as well as offering tips to help you grow, develop and maintain your business. All Pet Consultants are invited and encouraged to attend SPU. If you cannot make a Shure Pets University session but are in the Chicago area and would like to meet "The Pound", please call or email info@shurepets.com to schedule an appointment.

SPUs are held on the first Tuesday of the month. Please "mark" your calendars for the next Shure Pets University Training Programs held on:

• Tuesday, November 7 and
• Tuesday, December 5.

Conference Calls: All Tuesdays (outside of the first Tuesday of the Month which is reserved for SPU) conference calls occur for Pet Consultants to participate in and share ideas with each other and the Shure Pets Pound.

• The 2nd Tuesday of the Month's Conference Call is for all new Pet Consultants
• The 3rd Tuesday is open for all Pet Consultants and
• The 4th Tuesday is now scheduled for our Leadership Committee.

New Requirements to stay Active (As of October 1, 2006). The new requirements have been amended to $200.00 in sales every three months to remain active. Being inactive will result in no downline commission but you will still be able to place orders for yourself. This $200.00 in sales every three months is a rolling time frame (i.e. have you placed $200.00+ worth of orders in the last three months from today?) The goal of this change is to lead to more Pet Parties and more rewards for active Pet Consultants. We want Pet Consultants to focus on both Pet Parties and recruiting and we feel that Pet Consultant leaders will be more effective if they conduct more Pet Parties themselves. This $200.00 minimum every three months is an easy, reasonable goal (remember, the average Pet Party size is $394.87)

Ulti-mutt Product Invention Contest Shure Pets is looking for unique products to put in future Cat-alogs. If you, or someone you know, has created a pet product and would like to have it sold under the Shure Pets name, tell them to visit http://www.shurepets.com/invention.html and complete the entry form contest details. Entries must be received by February 28, 2007.

Grrr-eat Start Program: Through our Grrr-eat Start Program for our New Pet Consultant Puppies: In the first ten days of your business, if you sell $500 of Shure Pets products and book two upcoming Pet Parties (within the upcoming 30 days), you will earn a $75.00 credit towards any Shure Pets products and/or business supplies. Additionally, if you sell $1,200 of Shure Pets products and directly recruit one person, or more, in the first thirty days of your business, you will earn a Shure Pets T-shirt (small ? x-large) and cap. The ten or thirty days start on the day that you receive your ?New Puppy on the Block? Starter Kit.

"New Puppy on the Block Kit" Changes: The New Puppy on the Block Kit is being amended in the upcoming weeks to include more Cat-alogs, order forms and post cards to help our New Puppies with their initial Pet Parties/Events (to help get started on the right paw more quickly and more efficiently). The cost of the New Puppy on the Block Kit will not change.

Kari H. (#701 Vernon, CT) states, "First of all I would like to say how truly honored I am to be recognized as 'Pet Consultant of the Month' by 'The Pound'. My husband, Bob, and I have a wonderful family together with our two loving pooches. Kylie Jaiden Olivia is a 1 1/2 year old 30 lb. black and tan pit bull mix, and George is a 3 year old 54 lb. tan and white purebred pit bull. They give us a lot of laughs as well as joy. Kylie came to us as an 8 week old through our vet after I lost my Sydney Danielle (Pit Bull, Lab mix) after 14 1/2 years; George is a blessing we adopted about 2 months ago. She is a spoiled princess...and him? He's just a big hugging love muffin who loves to hug and kiss! They are two of the sweetest dogs to be in the company of. We affectionately refer to them as the "Poochanini's" and when we call them together it's "come here kids." We need to make sure we get to bed before them or else it's good luck to us finding our areas if they have it first. It can get quite comical!"

"I absolutely LOVE the Shure Pets products I sell! I love the fact that the products are not tested on animals! Our 'kids' are very lucky to have Mom as a Pet Consultant because they get to check our products out earlier than most. For instance, I tested out the Treatstik (#234) on George when he first moved in and he hasn't broken it yet and it's been two months! The Paramount Aromutt Therapy Spritzers are great! We especially like the Ocean Breeze (#107) for Kylie and the Stud (#120) for George. The scent lasts and lasts! Kylie and George are young and lucky enough to not need regular meds right now so my husband and I actually use the Bone Pill Reminder (#204) for ourselves and a friend and customer of mine "Melissa" strongly recommends the Paramount Boo Boo Bandage (#128). She used it after her German Shepherd "Xoxo" (pronounced Zockzo) broke a couple of nails playing with big rocks in the backyard and she said the bleeding stopped very quickly. And she's a veterinary scientist.... I could go on and on (and on) about how much I believe in our Shure Pets products, (OK, one more then I promise, I'm done). The Garden Stone (#762)? Hello!!! It is such a bargain for the quality you receive! I couldn't believe the weight of this product for the price. It blew me away!!! Makes a great gift for animal lovers!!! Okay, I promised I'd move on."

"I initially heard about Shure Pets through my friend Sarah who saw a story on CBS's Early Show and after talking with her, I saw a feature article in the Hartford Courant. I'm a big believer in fate and decided it was time for me to follow my dream to work with animals in some way."

"I received my 'New Puppy on the Block Starter Kit' on 8-23-05 and made my money back with my first party. I did get a slow start, however, due to hurricane Katrina. While I'm not from that region, at the time I couldn't think about anything but the devastation and what I might be able to do to help. I made my donations (both monetarily to Best Friends Animal Society, The Red Cross and The Salvation Army as well as sending non-perishables to a friend of mine whom I lost touch with and recently found who was affected by the devastation of Katrina). My first party finally took place in December and I haven't looked back since. I truly need to acknowledge Kris Fletcher and all the wonderful people, foster parents and pooches at The Fidelco Guide dog Foundation in Bloomfield, CT. If it wasn't for them and the fundraisers I was happy to do for them, my name and my Shure Pets business would have taken much longer to reach the amount of people it has so far. Thanks Kris and thanks Fidelco! You guys do a wonderful job with your pooches and for such a wonderful cause. To my friend Karen.... How can I Thank You for all you've done to help my business? I am VERY LUCKY to have you to help me on so many occasions! I don't know how I can ever make it up to you! I will though. To you and the others like Debbie who have helped and not accepted anything in return: Thank you from the bottom of my heart!"

"My Shure Pets future? The sky is the limit! My Shure Pets business is what I do full time and I can't think of anything I'd rather do. Organizations are calling me now to do shows. To anyone out there who is thinking about becoming a Pet Consultant, my message is simple: Combine your love of animals and the time you get to spend with your own as well as others with the fact that 'your business' is all you put into it and want it to be. Right now I'm so close to the end of 'spending money to make money' I can taste it! I have my demo, samples, tables, canopy, etc. and I keep up with the catalogs so I have them ready for anyone who wants one. I always read and print out everything I get from 'The Pound' and file all of it in 3- ring binders. This way all the information I need is organized, at my finger tips and it will be easier to put together for tax season."

"With all of the above said, Thank You Andrew, David and Kristina for always being there willing to help with any questions as well as a quick "chit chat" afterwards. I guess that the fact that you guys recognize my voice when I call turned out to be a good thing. As I've said before, "You Guys Rock!!!" I can't ever foresee being sorry for this business venture! I'm most excited that I got in so early and look forward to a rewarding future!! On a side note, in the words of Terry Irwin, let's all try to be "Wildlife Warriors" and do whatever we can to help! Steve would be proud! My Emmy Award Speech is now over... The music that wanted me to "clam up" started a little while ago. (That was for all of you TV fans out there.) Thanks for joining me on my journey!!!"

The above image is of Kari with her dogs.

Featured in this picture is Pet Consultant Sheryl S. (#757 Old Bethpage, NY) at a recent Pet Fair. Participating in expos, fairs, events and fundraisers are excellent ways to increase your target customer base and spread the word about your Shure Pets business. You are "shure" to meet new customers and potential recruits through these venues.

The top five highest producing Pet Consultants in September are listed below: 1. Sandy T. (#148 Seabrook, NH), 2. Janice L. (#1070 Bloomsburg, PA), 3. Lori B. (#1391 Wentsville, MO), 4. Kristi T. (#1026 Neenah, WI ) and 5. Cyndy H. (#1318 Casper, WY).

The Pet Consultant with the largest number of direct recruits in September is: Sandy T. (#148 Seabrook, NH). Sandy, we are so proud of your continued successes and accomplishments. Bow-wow!; keep up the howl-ing good work!

Bark, Meow, Neigh, Chirp and applaud for the following Pet Consultants as they all recently achieved bone- us levels (the bone-us level achieved is indicated next to their name): Larisa W. (#511 Cape Coral, FL) $2,000.00, Kristine W. (#689 Yale, MI) $2,000.00, Judy F. (#848 Hinesville, GA) $2000.00, Joanne D. (#191 Tinley Park, IL) $7,500.00 and Sheryl S. (#757 Old Bethpage, NY) $7,500.00. The Shure Pets Bone-us sales points program works as follows: For every dollar of Shure Pets products sold, you receive the equivalent of one Bone-us dollar. For every one person directly recruited to your Shure Pets business, you receive the equivalent of $200.00 Bone-us points. Depending on the Bone-us level reached, Pet Consultants earn a variety of Shure Pets rewards from business supplies and Cat-alogs to products and trips.

Pet Consultants, please let Kristina know when you have Pet Parties, expos, fundraisers and other events scheduled. Additionally, if you have any pictures from your events and would like to share them with us, please email them to kristina.meyer@shurepets.com.

Fast Stats The following states contain the most Shure Pets Pet Consultants:

• California,
• Florida,
• Ohio,
• Illinois,
• Pennsylvania.

Pictured is our "Pet of the Month" Maddie, Pet Consultant Ann Marie N.'s (#987 Charlotte, NC) sister's dog. To have your pet considered for next month's Pet of the Month, please email your pictures to petlover@shurepets.com. Thank you for all your submissions, we look forward to sharing your pictures.

"I wanted to share that recently The Pound forwarded me information on a gal who is interested in becoming a Pet Consultant. She and her husband have fenced in nearly 20 acres of land and have a personal park where owners can bring their pets to run and play! She has a customer base right now of about 150 owners and their pets. She will be signing up soon! Last week I also received an e-mail from a gal who says she saw an article about Shure Pets in a magazine. She was very interested so she visited the website and used the Pet Consultant locator to find me! She is booking a party very soon. She is employed by a veterinarian and will be a great networking contact and also another potential recruit! So.. there are certainly good things happening because of our Pound's efforts. Thanks to each and every Pound friend and I am very much looking forward to meeting all of you at Jam-fur-ee!!" - Judy M. (#1142 Granger, IN).

"Thanks SO MUCH for ALL The Pound, are doing. I am most certainly looking forward to meeting everyone and learning how to effectively grow my business. I'm already getting a lot of positive feedback from people here...Thank you so very much to everyone at the Pound for making me feel so much a part of Shure Pets and for everything you do."- Leah S. (#1066 Brevard, NC).

"Just wanted to give some feedback on the Orange Mango promo (111PINK) for breast cancer research. I think this idea is just awesome. Thanks." -Louise K. (1263 Fort Collins, CO).

"Thank you....my customer LOVED the potholder (#724). They are adorable." -MaryAnn N. (#774 Rye Brook, NY).

"Boo Boo Bandage (#128) is the greatest. I used it on my dog bite when my blind dog accidently bit me...It really helped. I have used it many times on my dogs. I can't praise it enough." -Candy C. (#910 Anderson, IN).

"My name is Lamar and it is a pleasure working with you company. After everything I've seen so far, I think you have an outstanding company!! You've thought of everything!! Keep up the good work." -Lamar D. (#1385 San Antonio, TX).

"Received my [Shure Pets] product starter kit..great stuff! My dogs have devoured the special treats and the cat stole the cat toy right out of the box. Have taken some great photos of the dogs begging for the treats, all three and the kittens playing with the toy. Can't wait to get them developed and use them in the business!" -Debra L. (#1461 Woodland, WA).

The October Featured Products of the Month are all brand new items: Bow-Wow Breath Bones, Rad Pad and Purr-sonalized Pet Throw.

Bow-Wow Breath Bones (#237) clean your canine?s canines! Each bone freshens breath, removes tartar, aids in digestion, is low in fat and helps alleviate gas. Includes natural breath fresheners (parsley, fennel, chlorophyll, dill and peppermint). Unlike other breath bones, Bow-Wow Breath Bones are completely digestible. Net Wt. 7.86 oz.

Rad Pad?Heating and Cooling (#832) is dual functional, allowing for both moist heat or cool to be applied from the pad. Microwave the pad to reduce soreness from hip-displasia, bruises or arthritic conditions. Cool the pad in the freezer to reduce swelling and provide relief in warmer climates. Unlike other beds, the Rad Pad does not contain dangerous electrical cords and is safe for your pets; contains natural components. Great for both dogs and cats. Works as a fabulous cage liner; Available in Jungle Print. Small Rad Pad is 10? x 10?; Large Rad Pad is 10? x 20?

Purr-sonalized Pet Throw (#773) warms and comforts you while displaying your pet?s picture and text of your choice. Once you purchase this oversized throw, we will mail you a kit with instructions regarding your picture and text selection. Includes purr-sonalized caption on top (up to 18 characters) and room for text on the side (8 lines up to 18 characters each ? or choose from pre- selected quotes). Select from six background patterns as well. Makes for an ulti-mutt personalized gift! 50" X 60".

Hot (spot) Dog: Hot Spots are typically localized areas of inflamed and/or moist skin. They can develop via flea bite irritation, allergies or interaction with irritating substances (such as chemicals/harsh soaps). These spots are extremely itchy, causing the dog to constantly lick and scratch, resulting in worsening or the spot. The most important step in treatment of hot spots is to immediately stop your dog from further licking and chewing of the spot. Shure Pet's Medicated Shampoo (#101) and Medicated Spray (#102) have been formulated to combat and treat hot spots once they have occurred.

Pretty Kitty: Regular grooming sessions with a brush will help keep your feline's hair in purr-fect condition by removing dirt, spreading natural oils throughout her coat, preventing tangles/mats and keeping her skin clean and irritant-free. If your cat has short hair, you only need to brush once a week. If your cat has long hair, you will need to brush daily. When brushing, work through her fur from head to tail. Be "shure" to be gentle near her chest and belly. To brush a cat's tail, make a part down the middle and brush the fur out on either side.

A Horse of Course: Please be aware that horses can be easily frightened by sudden movements or loud noises, especially those outside of the animal's field of binocular vision. These may trigger fear reactions such as spinning or kicking and you may get trampled on as a result. For this reason, avoid approaching horses from the rear or side. Move toward the horse's head, giving the animal a chance to see you first. Announce your presence and put a hand on the horse's neck or shoulder so he knows where you are. Additionally, offer your hand for the horse to smell. Never run up to a horse, throw things toward a horse, or move in a quick or unpredictable manner.

Which animated cat first appeared in the 1945 television cartoon ?Life With Feathers??

Please email info@shurepets.com with your trivia answer. A winner will selected at random from all correct responses to receive FREE Shure Pets Products! The correct answer to this issue's Bone-us Trivia will be printed in next month's Pet Gazette.

The September trivia question was: "Dog Canyon" was named by an early traveler who found a dog guarding an oxen-drawn wagon in the canyonous area. Where is Dog Canyon located? Although we had many responses, Pedro D. (customer Tampa, FL) had the quickest correct response (Big Bend National Park, Texas) and he received a special Shure Pets prize. Good luck to everyone on winning October's trivia question!

Shure Pets apparel is available in a wide variety of items, styles and colors! Advertise your Shure Pets business everywhere you go this Autumn with our Hoodies, T-shirts, Long Sleeve Shirts, Aprons, Mugs, Hats and more. To order your Shure Pets items, click on the link below.

Shure Pets is a proud and active Member of the Direct Selling Association (DSA) and their committees.

The Direct Selling Association is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 150 companies are members of the association, including many well- known brand names.

The Association's mission is "To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers."

The cornerstone of the Association's commitment to ethical business practices and consumer service is its Code of Ethics. Every member company pledges to abide by the Code's standards and procedures as a condition of admission and continuing membership in the Association.