October 2007 - Monthly Newsletter |
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Pet Lover~
Did you know that pet products are the fastest growing segment in all of retail, after consumer electronics, generating over $41 billion? Did you know that 63% of households in the U.S. have a pet, which translates to 71.1 millions homes? And, did you know over 14 million people in the U.S. participate in the direct selling/party plan business generating over $30 billion in revenue each year?
At Shure Pets we understand the market and the potential opportunity.
Since we launched Shure Pets four years ago, we have attracted nearly 1,700 independent Pet Consultants. We are the category innovator and today the nation's leader in the distribution of pet products through at home parties. Our objectives are to help you reach your goals. I believe that we provide everything so help you reach your goals: 1) We recently increased our product line by over 25% with the introduction of our 2008 cat-alog that includes the most innovative pet products including many all natural, organic and made in USA items. 2) We provide excellent field training and leadership programs for those interested in "growing a business." 3) We also provide exceptional customer service.
Our Pet Parties are fun and are designed to be both a rewarding and educational experience for everyone that participates (including your pets). Traditional retail is becoming more and more of a self service environment for the consumer. Direct selling provides for a personal shopper; someone that knows you and your needs. Our premise is that pet people know others like themselves and are interested in sharing the merits of the product and the opportunity. Our only requirement at Shure Pets is a passion for pets.
As we enter the prime shopping time of the year, I would like to encourage you to join us a Pet Consultant or host a Pet Party to view all the exciting products and have a grrr-eat time.
I would like to take this opportunity to welcome all the new Pet Consultants that have joined Shure Pets the past month.
Regards,
Andrew Shure
Statistics provided by the DSA and APPMA. | |
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Pet Consultant of the Month
Profile of Success
Carol M (#1981) lives with in a farming community called Pittsfield, IL. She breeds Pomeranians along with her Shure Pets business. She has three wonderful kids Chris (15), Amy (13) and Matthew (12) with her husband Scott of a little over 15 years. Carol says, "I started looking for a way to sell pet supplies without carrying a big inventory and Shure Pets fit perfectly with my Pomeranian business. I'm a stay at home mom and thought Shure Pets would be a great way to help out. I simply love Shure Pets and I'm passionate about the products. I think it's one of the best decisions that I've ever made and I look forward to building my business and helping other do the same."
"I love all the products, but my favorites are the Spritzers. I have a lot of fun telling customers about them and they seem to be my best seller. I also love all the shampoos."
Thanks Carol and keep up the grrr-eat work! We look forward to continued success with you!
Carol is pictures above along with her Shure Pets display at an event. |
Purr-fect Pet Health Tips 
HALLOWEEN FUN
Most children and adults look forward to Halloween fun, costumes and trick-or-treating. But this particular holiday can prove to be a stressful and potentially hazardous time for your beloved pets. Here are some tips to keep your animals safe and sound during this Halloween season.
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Loud noises can easily excite and frighten pets. Dogs in particular can often feel threatened by strangers appearing at the door in strange costumes. If possible, keep your pets secured in a separate room of your house while young trick-or-treaters are ringing your doorbell.
- Don't leave your pets outside on Halloween night. Cat's especially should be kept indoors several days prior to (and on the night of) Halloween.
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Make sure you walk your dog earlier in the evening, before it gets dark.
- If you are escorting children for trick-or-treating, leave your pets at home. Dogs can get excited and stressed when encountering all these "strange laughing, squealing" creatures and may become agitated enough to snap at a young child.
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Halloween candy is for humans, not animals. Do not give your pets any candy, especially chocolate. Candy in itself can make your pet sick and chocolate is especially toxic to dogs.
Halloween and Pets Don't Mix by Rose Smith, Copyright 2002
If you are dressing your pet in a costume for the first time follow these guidelines:
- Don't try to get your dog into any articles of clothing that the dog has resisted wearing in the past. Start fresh with a new item, such as a T-Shirt.
- You can use people shirts -- toddler size for toy breeds, such as pugs, and adult sizes for big breeds, such as Labs.
- The dog should be on a leash, and the owner should be armed with treats.
- Stretch out the neck of the tee so it won't be tight. Guide the treat through the neck and hope that the dog's nose and head will follow.
Remember, Halloween is a favorite "human" holiday. By following the above tips your pet should remain safe and relatively happy during the Halloween season.
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Best Selling Shure Pets Items:
- Lolli-pup- #238
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Paramount Foaming Cleanser (Orange Mango/Vivid Vanilla/Mountain Fresh)- #111/122/123
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Hurley (Small/Large)- #503/504
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Indoor/Outdoor Signs (All signs)- #767
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Huck (Small/Large)- #513
- Absorb 'N Dry Pet Sponge #784
- Paramount Ideal Oatmeal Shampoo - #116
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Paramount Stain and Odor Control- #110
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Tidy Puppy and Kitten Mittens (Small/Large) - #418
- Beef Jerkey Dog Logs - #216
- Stoneware Mug - #702
- Tango - #514
- Purr-fect Pet Towel - #410
- Food Scoooping Bag Clip - #148
- Dog Collar - #415
*Above product photo featured is our top selling Loll-Pups | |
All October hosts will receive either a Catnip or Dog Lover Tree Gardenfor FREE with a minimum of $400 in guest sales (not including tax and shipping). Book your October Pet Party TODAY to get in on this grrr-eat offer!
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Featured Product of the Month
Purr-sonalized Pet Throw (#773)
This throw warms and comforts you while displaying your pet's picture and text of your coice. Once you purchase this oversized throw, we will mail you a kit with instructions regarding your picture and text selection. Includes purr-sonalzied caption on top and room for text on the side. Select from six background patterns as well. Makes for an ulti-mutt purr-sonalized gift!
Shop Shure Pets |
"Barks of Approval"
Testimonials
"My
"My dog just loves the Treatstik!...She has learned to push it, pull it, nudge it sideways, etc. Sometimes she gets it stuck under the furniture, and when I get home, she goes right to it and shows me so I can get it out for her!" - Jill F. (#1748, Toledo, OH)
"Has anyone done a demonstration with the Absorb n'Dry Sponge?..I used a tin pie pan in the middle of the table and put 8oz. of water in it. I set the sponge in it and SLURP! up went the water. Then we passed the FULL sponge around the group (over furniture, rugs and all) and not one drip! Everyone was amazed. Then I told them it can also clean off hairs as a dry sponge." - Bonnie D (#508, Gladstone, OR)
To read more testimonials, please click on Paws-itive Comments |
Bone-Us Trivia
October's Question
What is the special "feature" many of the cats on the Hemingway property have and what are these cats called?
Please email info@shurepets.com with your trivia answer. A winner will be selected at random from all correct responses to receive FREE Shure Pets Products! The correct answer to this issue's Bone-us Trivia will be printed in next month's Pet Gazette.
The September trivia question was: What was the name of Alexander Dumas' cat who could predict when the famous French author would finish work? Although we had many responses, Nicole M. (#1982) was the selected winner with the correct response of Mysouff and received a special Shure Pets prize. Good luck to everyone participating in October's trivia contest! |
Focus On the Future :
With pets in 69 million homes, in the United States alone, the pet industry attracts many small businesses.
High-end specialty pet stores continue to thrive despite competition
from the big box stores as passionate pet owners look for selection,
style, and a unique shopping experience.
Shure Pets is primed for tremendous growth. We have our finger on the pulse of the needs of the pet community, the social experience of putting together pet lovers and great products at a pet party; all the while supporting our consultants entrepreneurial efforts!
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Shure Pets Business Opportunity
Love Pets?  We look forward to having you join our winning team. Please feel free to call 1.888.SHURE.PETS if you have any questions about beginning your Shure Pets journey. To start you own business in the industry you love please click on the Agreement Form below.
Why become a Shure Pets Consultant?
- The opportunity to work in a growing and dynamic industry that currently has a $38.4 billion market share (projected to grow to $50 billion by 2010).
- Superior, unique, beneficial health products that sell themselves.
- Consumable products resulting in monthly reorder needs.
- Pet Consultants are not limited by territories, allowing for nationwide potential.
- Freedom and flexible hours. Be your own boss and control your own destiny.
- Real-Time backend software system and replicated websites.
- Purchase pet products at a discount rate for your pets.
- Grrr-eat training program including 'New Puppy on the Block' Starter Kit (see below), weekly conference calls, email updates and the ulti-mutt in customer service.
- Joy of helping others and their pets.
- Tax Benefits. Tax deferred savings.
- Financial Security and Control. Take control of your future and your job security.
- Minimal Risk/Maximum Return. Small initial investment, great training lead to maximum success.
- Tail-wagging Fun!
- Fast Start Bone-us:
 Through our Grrr-eat Start Program for our New Pet Consultant Puppies: In the first ten days of your business, if you sell $500 of Shure Pets products and book two upcoming Pet Parties (within the upcoming 30 days), you will earn a $75.00 credit towards any Shure Pets products and/or business supplies. Additionally, if you sell $1,200 of Shure Pets products and directly recruit one person, or more, in the first thirty days of your business, you will earn a Shure Pets T-shirt (small - x-large) and cap. The ten or thirty days start on the day that you receive your 'New Puppy on the Block' Starter Kit.
Our Price: $99.00 (plus tax and shipping)
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 Please let us know if you have any comments/questions or would like to explore Shure Pets in grr-eater de-tail (Products, Pet Parties, Fundraisers or Business Opportunities).
Thank you from the bottom of our paws,
1.888.SHURE.PETS (1.888.748.7373)
Shure Pets Inc.
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