On Tuesday, October 26, Shure Pets was featured in a The Wall Street Journal article titled Direct-Sales Operations Gain, With Boost From the Internet. The article discusses the Shure Pets business model and the explosive growth of the direct sales industry. To read the article in full, please click on the link below.

Pet Consultant Tracey F. (#0303 Waterloo, IN) recently met with the Shure Pets staff in the Corporate Office to discuss her growing Shure Pets business, ask some questions, and sample and purchase new products. If you cannot make a Shure Pets University session but are in the Chicago area and would like to meet the Shure Pets Corporate team, please call and schedule an appointment to meet with us. We enjoy meeting each and every one of our Pet Consultants, hearing your opinions and suggestions, and helping you succeed.

Please mark your calendars now for the next Shure Pets University (SPU) Program. The next SPU will be held on Tuesday, December 7 at 2:00 p.m. at the Shure Pets Corporate Office, located at 1556 N. LaSalle St., Chicago, IL. Following each two-hour training session is Shure Pets' monthly "Meet and Greet" event, which is open to prospective Pet Consultants. The "Meet and Greet" session begins at 4:00 p.m. Advance reservations are required for Shure Pets University (so we can plan accordingly), and can be made by calling 1.888.SHURE.PETS; or emailing SPU@shurepets.com. We hope to see you soon and are looking forward to the continued growth of Shure Pets University.

By day, Beverly Ford (#0104 Claymont, DE) is a government affairs coordinator. Her real passion, however, is animal welfare, and she has spent the last 15 years working as an advocate in this field. Beverly rescues these four-legged friends' shattered spirits and broken hearts, and helps them find their way into loving and forever homes.

Beverly joined the Shure Pets team about six months ago, when she read an article about the company in USA Weekend. "I immediately phoned the TOLL FREE number and left a message, telling the company they needed to call me back...that I was going to sell a whole lot of products. I've been Shure Pets partying and promoting ever since."

Beverly has already recruited three Pet Consultants to her team, and is grateful for their drive and determination. "Delaware might be small state, but we plan on delivering some BIG numbers. You're going to see Delaware consistently in the Top Ten rankings!"

What Beverly likes best about being a Shure Pets Pet Consultant is the opportunity to spend time with people who think about animals the way she does -- as a "bone-a-fide" member of the family. "When I walk into a room to do a Shure Pets demo, I know that I am surrounded by people who want the very best for their very best friends. There is no abuse, no neglect, no cruelty... all things I see far too often in my rescue work. Instead, I am greeted by laughter and fun and people who can't wait to share stories about these gentle creatures who so enrich our everyday lives."

Beverly is guardian to a houseful of rescues: Cocker Spaniel mix brothers (Jackson and Marley Brown Shoes), four cats (Madame Butterfly, Senor Mew Mew Monkeyface, Cuddles Kitty and Senorita Cha Cha Kitty), a Cockatiel (Baby) and last but not least, a foster kitty (Spanky Doodle Booger) looking for his forever home.

Sales Contest!!! The Pet Consultant who achieves the greatest retail sales volume (individual totals, not team sales) for the two month period of November and December 2004, will win a medium Cuddler Bed (#803M), our best selling Dog Bed. Good Luck to all Pet Consultants.

Our new puppy Pet Consultants are critical to keeping our business growing and helping spread the word about Shure Pets! Not only has this group of "puppies" already begun selling successfully, several have already recruited others to their team. These newest Pet Consultants are growing into their huge puppy paws quickly!! Please join us in welcoming the following members to the Shure Pets Team:

Kay H. (#0306 New Ulm, MN), Judi S. (#0307 Davenport, IA), Linda S. (#0308 Cottage Grove, WI), Nina H. (#0309 Oak Ridge, NJ), Mary S. (#0310 Joliet, IL), Amy W. (#0311 Novi, MI), Gale W. (#0312 Cincinnati, OH), Wendy R. (#0313 Arkport, NY), Carol W. (#0314 Surprise, AZ), Jerry M. (#0315 De Pere, WI), Dawn A. (#0316 Manchester, TN), Greg C. (#0317 Norwalk, CT), Carla S. (#0318 Pendleton, SC) and Jenny W. (#0319 Marion, IA).

We look forward to working individually with each of you and helping you develop and grow your Shure Pets business so you can continually reach your desired goals.

Congratulations to Terri L. (#0304 Madison, AL) and Greg and Kathy K. (#0291 Wilmington, DE) for achieving the Fast Start Bone-us. They each sold at least $1,200 and directly recruited at least one person to their team in the first eight weeks of their business, earning $150. Additionally, we would like to congratulate Greg and Kathy K. (#0291 Wilmington, DE), Sandy T. (#0148 Seabrook, NH) and Linda L. (#0145 Grottoes, VA) for achieving the $2,000 level of sales points. The Shure Pets bone-us sales points program works as follows: For every dollar of Shure Pets products sold, you receive the equivalent of one bone-us dollar. For every one person directly recruited to your Shure Pets Business you receive the equivalent of a $200 bonus. Keep up the grrr-eat work!

Bark, Meow, Chirp and applaud yet another Shure Pets downline team of four levels. Beverly F. (#0104 Claymont, DE) recruited Greg and Kathy K. (#0291 Wilmington, DE) who recruited Terri L. (#0304 Madison, AL) who recruited Dawn A. (#0316 Manchester, TN).

To the right is November's "Pet of the Month," Kaycee, taken care of by Valerie T. (#0292 Kingston, IL). If you want your pet to be considered for next month's Pet Gazette, please send your pictures to petlover@shurepets.com. Thank you, and we look forward to sharing your pictures.

Keep up the good work, Pet Consultants! The average order size for October rose once again to $148.81!

The average sales at a Pet Party is now $416.17 per party; this is our sixth consecutive month showing an increase in Pet Party sales! Idaho, New Hampshire and Delaware led the way with the most number of Pet Parties in October.

The top 5 highest producing teams are listed below. Way to go teams!! 1. Beverly F. (#0104 Claymont, DE), 2. Anita R. (#0134 Apple Valley, CA), 3. Greg & Kathy K. (#0291 Wilmington, DE), 4. Tim C. (#0064 Pleasant Valley, CT), and 5. Carolyn L. (#0099 Napa, CA)

The Pet Consultants often ask what the most popular Shure Pets items are. Listed below are our top 25 best selling items: 1. Paramount Orange Mango Foaming Cleanser, 2. Paramount Stain and Odor Control, 3. Purr-fect Pet Towel, 4. Aromutt Therapy Shampoo - Vivid Vanilla, 5. Paramount Ear Solution, 6. Mug (Breed Specific), 7. Paramount Medicated Lotion, 8. Paramount Medicated Shampoo, 9. Aromutt Therapy Spritzer - Ocean Breeze, 10. Ideal Oatmeal Conditioning Spray, 11. Paramount Cream Rinse Conditioner, 12. Aromutt Therapy Spritzer - Stud, 13. Aromutt Therapy Spritzer - Vivid Vanilla, 14. Caillou's Bone Treats - Peanut Butter, 15. Ideal Oatmeal Conditioning Shampoo, 16. "I Love My Dog" Bath Towel, 17. Paramount Tangle and Mat Combat, 18. Doggy Defense Vitamins - Ultimutt Joint Relief, 19. Aromutt Therapy Spritzer - Baby Paw-der, 20. Paramount Bright White Shampoo, 21. Bone Pill Reminder, 22. Doggy Defense Vitamins- Daily Dog, 23. "No Dog Poop" Sign, 24. Caillou's Bone Treats - Carob Chip, 25. Pet First-Aid Kit

In the breed specific category, there were some major changes in our top ten best selling breeds this month. 1. Golden Retriever, 2. Brittany, 3. Jack Russell, 4. Lab (black), 5. German Shepherd, 6. Pug, 7. Beagle, 8. Lab (yellow), 9. Boxer, 10. Lab (chocolate)

The top ten states with the greatest sales in October: 1. Delaware, 2. Alabama, 3. Colorado, 4. Virginia, 5. Illinois, 6. Ohio, 7. New York, 8. Idaho, 9. California, 10. Connecticut

The ten states with the greatest number of orders placed last month: 1. Michigan, 2. Illinois, 3. Virginia, 4. Ohio, 5. Delaware, 6. New York, 7. Pennsylvania, 8. Florida, 9. Idaho, 10. California

"I thought Shure Pets would be an excellent way for me to stay involved with my pets. I have to say the grooming products that I've tried so far are definitely superior to a lot of stuff available right now." Tracey M. (#0296 Winchester, VA).

"The Pet Expo over the weekend was a huge success! We had a [Shure Pets] corner booth. The animal rescue groups were particularly impressed - you know, the big smile and the "Wow, this is great!" Tim C. (#0064 Pleasant Valley, CT).

"I wanted to send a huge thank you for such a super fast response to my Pet Consultant order. I ordered my supplies on Thursday at 2:00 pm and had everything I had asked for by the next day at noon! Now that is amazing!" Patti S. (#0281 Troy, MI).

"It's such a pleasure to be working with a company that loves & enjoys pets as much as I do. Thank you for giving me this opportunity." JoAnn N. (#0175 Fishkill, NY).

"My toy Dachshund, Smooch, has the shiniest coat on my block thanks to Shure Pets shampoos!" Eileen K. (#0188 Hudson, NH).

"I LOVE the Orange Mango Foaming Cleanser! Not everyone has time to bathe their pet frequently (and some HATE baths), so this cleanser is a great idea. Smells good, too. The Fling Thing was the most impressive item. I know lots of dogs who are big chewers! Much nicer than your average frisbee." Carol C (#0290 Redford, MI).

"Just had to let you know I had my first In-Home Show today & what a blast we had. As a result of the show, I have two bookings and one lady wants to meet with me about the biz...I'm soooooooo pumped." Mary F. (#0228 Owego, NY).

The November Featured Products of the Month are all brand new items. They are: Bolster Bed, Paramount Foaming Cleansers and Three Bathed Mice.

Bolster Bed (#812). The Bolster Bed is a new, comfortable design that lets your companion animal rest happily. The bed includes a removable, washable acrylic zippered cover and refillable zippered inner liner. The Bolster is machine washable and contains high loft Polysilk fill with cedar. Available in small, medium and large sizes in Sage/Cafe or Blonde/Cafe designs.

Paramount Foaming Cleansers (Orange Mango #111, Vivid Vanilla #122, Mountain Fresh #123). Wash your pet through this innovative, waterless method. Purr-fect for pets who hate water. The key is the scented foam effectively cleans your pet with conditioning proteins and natural herbal extracts without having to put your pet in the bathtub. Ideal for spot cleanings.

Three Bathed Mice (#208). Already a customer favorite, the three bathed mice are cute cat toys buried deep within our premium catnip inside our tin can. Pluck one, two or three from their nesting spots and enjoy energized play sessions with your kitty. At the conclusion of play time, return the mice to their resting spot to recharge the rodents' potencies.

While Thanksgiving is a time to reflect and be thankful for all that you have, your pets will thank you for knowing these important safety tips and hints:

Do not give your pets any leftover bones from the holiday meals you are preparing. Cooked bones tend to splinter and can be dangerous to pets. If you serve Thanksgiving turkey, make "shure" you tie up the carcass in a plastic bag and immediately discard it in a garbage can outside. Next, place a heavy item on top of the garbage can so stray animals will not be able to get into it.

Caution guests, both adults and kids, not to feed your pets anything except their normal treats. Guests are not always aware of the dangers associated with your pet's meals.

Ham, and other meats, may come pre- packaged with string wrapped around them. When you remove the string, tie it up in a plastic bag and dispose of it outside in the trash can immediately. Pets may swallow the tasty packaging, which can be disastrous.

Increased activity and guests at home during the holidays can upset your pet's daily routine. Try to keep your pets on their normal schedule for feeding and exercise.

Give your pets plenty of love and attention during the holidays so they don't feel left out with all the commotion and changes in their regime.

Hey Kids: Color in the animals and circle all those that can be pets in a house.

Puzzle Source: American Veterinary Medical Association

The answers are listed below in this newsletter.

Question: On the cartoon "The Smurfs" what was the name of the evil Gargamel's equally-evil pet cat?

Be the first to email trivia@shurepets.com with the correct answer and the winner will receive free Shure Pets Products! The correct answer to this issue's Bone-us Trivia will be printed in next month's Pet Gazette.

The September trivia question was: In 2003, which pet-themed Halloween costume proved to be most popular among kids? The correct answer is: Cat in the Hat. Although we had many guesses, nobody identified the correct answer. Good luck to everyone on winning November's trivia question!

We are making it even easier to advertise your Shure Pets business! Now you can increase your exposure everyday with new Shure Pets apparel! We have more colors, styles and designs than before! To see the Shure Pets apparel, please go through the Pet Docs portion of the Shure Pets website or visit www.cafepress.com/shurepetsgoods.

Dog, Parakeet and Cat