Shure Pets
In This Tail Wagging Issue...
  • Shure Pets Events
  • Pet Consultant of the Month: Rob M. (#0194)
  • Pet Consultant Business
  • Getting to Know Shure Pets
  • Shure Pets Barks of Approval
  • Shure Pets Products of the Month
  • Tips for Purr-fect Pet Health
  • November Pet Consultant Birthdays
  • Caption Contest
  • Bone-us Trivia
  • Shure Pets Apparel

  • Shure Pets has been featured in the following national media outlets:

    Shure Pets Website (click here)

    Shure Pets Gazette
    The Premier Direct Seller of Pet Products
    Volume III, November 2005

    Dear Pet Lover~

    The howl-iday season is officially upon us. Our Winter Cat-alog offers many exciting new products for both the pet and the pet lover. I would like to encourage each of you to participate in our business by hosting a fun-filled Pet Party this up coming howl-iday season.

    Also, I would like to encourage each of our Pet Consultants to reach out in your community and inform your friends, neighbors, coworkers and members of your community that you are a Pet Consultant. I suggest you wear your Shure Pets pin and Shure Pets clothing, put a sticker on your car and post your business cards at your local merchants including the supermarket. I also recommend that you share your cat-alogs with your friends and coworkers and suggest that they host Pet Parties as well. We have a wonderful hostess program that allows for merchandise credit – this is a great way to earn free products for you and your loved ones.

    I am pleased to report that our monthly sales continue to reach record heights. October was the best month in corporate history! Our sales for the period were over two times greater than the same period last year. The number of people that have signed up to become a Pet Consultants has increased more than seven times in the last 1 ½ years.

    Finally, I would like to take this opportunity to wish each of you a happy and safe Thanksgiving.

    As always, please feel free to contact me if you have any questions or comments regarding Shure Pets, our innovative business model or unique products.

    Andrew Shure, Shure Pets Founder



    Shure Pets Events

    Shure Pets, our signature At-Home Pet Parties, and our unique product line was recently featured in The Arizona Daily Star. The article states, "'Pupperware' parties put a new spin on the old Tupperware standby." One guest in the article exclaims, "I have been to parties for cookware and candles before, but this was more fun. This is better. One can only use so many candles." To view Shure Pets articles and appearances in the news, please click on the "Shure Pets In The News" link below.

    Shure Pets University (SPU): Our Shure Pets University training and educational program meets monthly at the Corporate Office in Chicago, Illinois. This seminar serves as a platform to discuss Shure Pets and trends in the Direct Selling and Pet Industries, as well as offering tips to help you grow, develop and maintain your business. All Pet Consultants are invited and encouraged to attend SPU. If you cannot make a Shure Pets University session but are in the Chicago area and would like to meet "The Pound", please call or email info@shurepets.com to schedule an appointment.

    SPUs are held on the first Tuesday of the month. Please "mark" your calendars for the next Shure Pets University Training Programs held on:

    • Tuesday, December 6
    • Tuesday, January 10 (please note date change due to howl-iday)
    • Tuesday, February 7.
    Shure Pets is located at 1556 N. LaSalle St., Chicago, IL. Advance reservations are required for Shure Pets University so we can plan accordingly. Please call 1.888.SHURE.PETS or email info@shurepets.com. We look forward to seeing you at SPU!

    Conference Calls: All Tuesdays (outside of the first Tuesday of the Month which is reserved for SPU) conference calls occur for Pet Consultants to participate in and share ideas with each other and the Shure Pets Pound.

    • The 2nd Tuesday of the Month's Conference Call is for all new Pet Consultants
    • The 3rd Tuesday is for any Pet Consultant Team and
    • The 4th Tuesday is open to all Pet Consultants and the topic will be advertising your Shure Pets business.
    Space is limited so please RSVP to Kristina (kristina.meyer@shurepets.com) to sign up for your informative Conference Call session.

    Howl-iday Ship to Dates: We have been working with our vendors to secure the last date you can order to make “shure” your products reach your customers for the Christmas Howl-iday. For most items, orders received at Shure Pets by December 13, 2005 will guarantee Howl-iday delivery. Please note the following items will need to be ordered prior to this date: Please order:

    • “Whine” Coolers (#734) and “Whine” Cookie Jars (#735) by November 15
    • Socks (#908), Aprons (#723) and Pot Holders (#724) by December 1
    • Keychains (#739), Bracelets (#740) and Wall Clocks (#736) by December 3
    • Pet Memorial Stones (#732) and Pet Apparel by December 7.

    Shure Pets In The News

    Rob Pet Consultant of the Month: Rob M. (#0194)

    Rob M. (#0194 Shickshinny, PA)has earned the status of Junior Pack Leader on the Dogs Gone Wild Team. Rob states, "I remember seeing an article in the USA Weekend back in Spring of 2004. The article was about Shure Pets! I thought to myself, wow, this is really a great idea and Pet Parties sounded different and exciting."

    "I signed up to become a Pet Consultant ASAP after I received further information. I've done well with my Shure Pets business. I find it's important to work with your new recruits/downlines to help them get their business started too. Shure Pets makes it easy for all Pet Consultants to get off and running with our newsgroups and Pet Doc's sections of the website. There are so many valuable resources there to get started. I love all of the products they have; My best selling items are gifts, the "No Dog Poop" Signs (#726) and the Pet Urns (#720) just to name a few. People really do love their pets and will go well out of their way financially to include them as part of their immediate family."

    "I see Shure Pets growing as large as some of the other At-Home Businesses. There is an Unending market for pets and as we build our business and the Shure Pets "Pound" increases the product base, we will be a tough company to beat."

    "As a Mailman, I always have my run-in with dogs, and, yes, I've been bitten as well. I still like to give them some doggie treats to show them I'm their buddy. I have three Chesapeake Bay Retrievers: Knightro, KoKo and Puppett. They all love the Fling Thing (#506) and the Hurley (#504), as they will chew and carry them around for hours."

    The above photo is of Rob and his dogs Koko and Puppett.


    Valerie Pet Consultant Business

    Featured in the picture to the right is a booth set up by Pet Consultant Valerie T. (#0292 Kingston, IL) from a recent Shure Pets event titled "Tails Hit the Trails". Pet Consultants, participating in expos, fairs, events and fundraisers is an excellent way to increase your target customer base and spread the word about your Shure Pets business. You are "shure" to meet new customers and potential recruits through these venues.

    Four Paws Up to all of the fundraising groups who earned money this month through their Shure Pets fundraising efforts. Fundraising Groups that participated in our fundraising program in October included: North Bend Town Home Association, Pet Trek, Citizens for Humane Action (CHA), Cat Welfare Association, Michigan Weimaraner Rescue, North East Rottweiler Rescue, Golden Endings Dog Rescue, Central Ohio Scottie Rescue, Kentuckiana Pug Rescue, Clermont County Dog Training Club, Inc., Indiana Petite Paws Rescue Angels and Forgotten Felines and Fidos.

    Bark, Meow, Neigh, Chirp and applaud for Gale W. (#0312 Cincinnati, OH) for recently reaching the $7,500 bone-us level. Additionally, please cheer for Debbie L. (#0406 Northampton, PA) and Sarah K. (#0580 Michigan City, IN) for achieving the $4,500 bone-us and $2,000 bone- us levels respectively. The Shure Pets Bone-us sales points program works as follows: For every dollar of Shure Pets products sold, you receive the equivalent of one Bone-us dollar. For every one person directly recruited to your Shure Pets business, you receive the equivalent of $200 Bone-us points. Depending on the Bone-us level reached, Pet Consultants earn a variety of Shure Pets rewards from business supplies and Cat-alogs to products and trips.

    Congratulations to Sandy T. (#0148 Seabrook, NH) for recently achieving higher Breed Level Status. Sandy has earned the "Senior Pack Leader" title. The Shure Pets Team is proud of Sandy's accomplishments and we look forward to continuing to work with her to achieve her purr-sonal and purr-fessional goals.

    Congratulations to Pet Consultant Sheryl S. (#0757 Old Bethpage NY), as she recently earned her Fast-Start Bone-us of $150.00 Perspective Pet Consultants, if you join the Shure Pets Team and accomplish the Fast-Start Bone-us, then you have earned your New Puppy on the Block Kit plus more, so why not start accomplishing your ulti-mutt business dreams today with Shure Pets?

    Pet Consultants, please let Kristina know when you have Pet Parties, expos, fundraisers and other events scheduled. Additionally, if you have any pictures from your events you would like to share them with us, please email them to kristina.meyer@shurepets.com.


    Renee M. Getting to Know Shure Pets

    Pictured is our "Pets of the Month" Buddy, Sydney and Sasha sent in to us by Renee M. (#0780 Boynton Beach, FL). To have your pet considered for next month's Pet of the Month, please email your pictures to petlover@shurepets.com. Thank you for all your submissions, we look forward to sharing your pictures.

    Shure Pets' average order during October increased to $122.15 Additionally, the average sales generated at a Pet Party was $374.84

    California, Illinois and Pennsylvania led the way with the greatest number of Pet Parties in October. Florida, Ohio and Maryland held the next greatest number of Pet Parties during the month.

    The top five highest producing Pet Consultants in October are listed below: 1.Linda M. (#0756 Tinley Park, IL), 2. Mary O. (#0462 Lewis Center, OH), 3. Constance C. (#0782 Pataskala, OH), 4. Sheryl S. (#0757 Old Bethpage, NY) and 5. Patti S. (#0472 Plaistow, NH).

    The Pet Consultants with the largest number of direct recruits in October are: Nina H. (#0309 Oak Ridge, NJ) and Lea K. (#0436 Vacaville, CA) with three new direct recruits each.

    In October, the Best Selling Shure Pets Teams were: 1. Best in Show (including Pick of the Litter) and 2. Pawsitive Energy (If your team is yet to be named, please email Kristina at kristina.meyer@shurepets.com with your group's identity).

    The top ten states with the greatest sales volume in October (three cheers for the Land of Lincoln): 1. Illinois, 2. California, 3. Ohio, 4. Pennsylvania, 5. New York, 6. Maryland, 7. Florida, 8. Arizona, 9. Michigan and 10. Massachusetts.

    The ten states with the greatest number of orders placed last month: 1. Illinois, 2. California, 3. Ohio, 4. Pennsylvania, 5. New York, 6. Florida, 7. North Carolina, 8. Connecticut, 9. Maryland and 10. Oregon.

    Shure Pets Top Twenty Best Selling Products: 1. Paramount Orange Mango Foaming Cleanser #111, 2. Paramount Stain and Odor Control #110, 3. Ideal Oatmeal Conditioning Shampoo #116, 4. Tidy Puppy and Kitten Mitten #418, 5. Mug (Breed Specific) #702, 6. Aromutt Therapy Shampoo - Vivid Vanilla #104, 7. Paramount Ear Solution #103, 8. Devine Canine Breath Mints #206, 9. Purr-fect Pet Towel #410, 10. Paramount Mountain Fresh Foaming Cleanser #123, 11. Caillou's Bone Treats - Peanut Butter #205PB, 12. Ideal Oatmeal Conditioning Spray #117, 13. "I Love My Dog" Bath Towel #411, 14. Ulti-mutt Candy Bar #214, 15. Paramount Medicated Shampoo #101, 16. Paramount Medicated Lotion #102, 17. Paramount Vivid Vanilla Foaming Cleanser #122, 18. Paramount Tangle and Mat Combat #115, 19. "No Dog Poop" Sign #726 and 20. Paramount Bright White Shampoo #114

    Shure Pets Top Ten Best Selling Breeds (The Yorkie, Beagle and Dachshund breeds saw an overall increase last month): 1. Labrador, 2. Golden Retriever, 3. Rottweiler, 4. Pug, 5. German Shepherd, 6. Jack Russell, 7. Yorkie, 8. Beagle, 9. Dachshund and 10. Brittany.

    Quick Stats:

    • Shure Pets has Pet Consultants in 49 states and Puerto Rico
    • Our Pet Consultants own an average of 4.1 pets each
    • 15.2% of our Pet Consultants have built teams and have begun to grow their downlines
    • States with the most Pet Consultants: California, Florida, Illinois, Pennsylvania and Ohio.


    Shure Pets Barks of Approval

    “One of my best friends uses the Canine Breath Drops (#207D) for her Jack Russell Terrier (who has awful breath) and she says it works miracles!" Melinda F. (#0248 Boulder, CO).

    “The Emu Oil Spray (#133) is kick-butt! I really liked it. I used it today on a dog I was grooming that may be my possible competition dog. I hand stripped an Irish Terrier and his coat was a mess. His coat was flatter than it would have been without the emu oil spray, it made his coat softer without taking the coarse look away. Two thumbs up from Murphy (an energetic and healthy Irish Terrier) and Randi!!!!!! I hope to use Shure Pets shampoos on future competition dogs, then I can say this award winning dog and groomer use Shure Pets! I would like to say Shure Pets made it to the shows!!" Randi S. (#0066 Naperville, IL).

    "The Shure Pets 'Pound' is awesome! They are always coming up with new and exciting products!” Tricia P. (#0424 Rapid City, SD).

    “At the Jam-fur-ee we had the opportunity to see all of the new products and we should all be very proud to be a Shure Pets Consultant. All the products are great and of high quality.” Tracey F. (#0303 Waterloo, IN).

    “The new products are awesome! I can’t wait to get my PILL POPPER TREATS (#226)! I’m proud to be a Consultant." Bonnie D. (#0508 Gladstone, OR).

    “On behalf of the Board of Directors, I would like to thank [Shure Pets] for your donation to the Golden Retriever Rescue of Atlanta.” Jenny C. (Secretary, Golden Retriever Rescue of Atlanta).


    Shure Pets Products of the Month

    The November Featured Products of the Month are new editions to the Shure Pets product line. They are: "Yappy Meal" and Combination Platter Cookie Sets, Tapestry Throws and Fleece Scarf.

    "Yappy Meal" and Combination Platter Cookie Sets are tasty treats for your canine pal. Treats are all-natural, made with no preservatives, no sugar and no artificial sweeteners. Yappy Meal Set includes cookies shaped like: Burger, Fries and Ice Cream Cones for dessert. Flying Disc toy is included. Combination Platter Set includes twelve fun shaped cookies including a cupcake, turtle, sandal, paw print, doggie and more.

    Tapestry Throws (#751) allow you to stay warm and cozy while showing your love for your favorite animal. Each tapestry is 53" x 65" and 100% cotton with fringe edging. Available in Faithful Friends Dogs, Garden Cats and Stampeding Horse Designs. Throws are machine washable.

    Fleece Scarf (#911) has a zippered pocket built in to hold your house key, doggie treat, or money for your daily cappuccino. This white, Polartec fleece scarf is soft, cozy and fun. Double zip nylon pocket houses a beautiful embroidered image of the dog of your choice. Machine washable and will not pill. 6" x 48".

    Shure Pets Products

    Tips for Purr-fect Pet Health

    Easing the Pain: As your beloved companion animal ages, it may begin to experience arthritis pain. This may lead to difficulty walking, sleeping and moving around. Some signs that your pet might have arthritis include: limping, lagging behind on walks, difficulty rising from a resting position, resisting touch and reluctance towards walking, climbing or playing. A “shure”-fire way to help your arthritic pet continue to be active while enjoying the outdoors without experiencing painful aches is to let him use the Shure Pets Stroller (#817) when on neighborhood walks.

    Happy, Healthy Horses: Even though a horse is a large, powerful, strong animal, that does not mean it is invincible. They still have tendencies to chew, bite and lick themselves which could paw-sibly lead to sores and ailments. Use Paramount Horse Healer Cream (#138) to heal horse injuries and ailments including cuts and hot spots.

    Traveling Tails: Traveling with your companion should prove to be a lot of fun, but it is hard enough to remember all of your own belongings, not to mention your pets. When traveling with your pet, you will need to include his food, leash, toys, treats and more. As long as you bring along your Travel Bag (#742) you will never forget your pet's belongings, and will be provided with a full checklist of all of his essential needs.


    Jam-fur-ee November Pet Consultant Birthdays
    After the birthdays section was absent from the Shure Pets Newsletter in October, we are proud to reintroduce Pet Consultants who celebrate birthdays during the month of November. Yappy Birthday to all!

    1st- Judy S. (#0307 Davenport, IA), Alan L. (#0331 Northridge, CA), Gerald M. (#0413 Cleveland, GA), Kayla M. (#0545 Akron, OH), 2nd- Joy H. (#0344 Washington Court House, OH), Samuel N. (#0665 Bethlehem, PA), 3rd- Barbara F. (#0796 Mesa, AZ), Kris D. (#0608 Jupiter, FL), Charlene W. (#0443 Boynton Beach, FL), Rhonda M. (#0446 Camillus, NY), 4th- Linda S. (#0581 Kansas City, MO), 5th- Jean M. (#0600 Oak Park, IL), 7th- Patricia W. (#0509 Riva, MD), 9th- Gloria H. (#0525 Fair Oaks, CA), 10th- Joan S. (#0633 Astoria, NY), 11th- Gayle D. (#0617 Duluth, GA), 12th- Joellen S. (#0676 Cheyenne, WY), Chrystie C. (#0571 Pylesville, MD), 13th- Carla G. (#0787 Alamogordo, NM), Janet T. (#0703 Graham, WA), 14th- Dawn S. (#0593 Leominster, MA), Daniel V. (#0590 Virginia Beach, VA), Kathy W. (#0610 Metamora, MI), 15th- Beth F. (#0738 Tampa, FL), Linda S. (#0308 Cottage Grove, WI), 16th- Adam M. (#0725 Manchester, CT), Danielle W. (#0565 Granville, OH), 17th- Nancy D. (#0388 Lowell, MA), 18th- Jeanne R. (#0204 Carrollton, TX), Kathryn R. (#0428 Plains, MT), 19th- Tammy S. (#0658 Lancaster, PA), A.J. L (#0650 Portland, OR), Renee P. (#0615 Sun Valley, NV), 20th- Susan J. (#0605 Colorado Springs, CO), Robin M. (#0305 Winchester, MA), 22nd- Beverly Z. (#0753 Davie, FL), 23rd- Monica J. (#0533 Springfield, OH), 26th- Melissa W. (#0336 Bondurant, IA), Barbara R. (#0425 Yonkers, NY), Carolyn W. (#0519 Vineland, NJ), 27th- Mary T. (#0034 Sioux City, IA), Annette C. (#0802 Trumball, CT), 28th- Diana M. (#0498 Abilene, TX), Kimberly S. (#0664 Glendale, AZ), 29th- Tabitha B. (#0803 Trumball, CT), Suzie T. (#0335 Pearl City, HI) and Mary O. (#0462 Lewis Center OH).


    Caption Contest Caption Contest

    Do you know what the purr-fect caption should be for this picture? If you have the best solution of what this picture's caption should be, send it in to info@shurepets.com. The most creative captions will be featured in our next newsletter! Good luck and send in your ideas today!

    Thank you to Pet Consultant Shanon P. (#0385 Carlsbad, CA) for submitting this image.


    Bugs Bone-us Trivia

    Bugs Bunny is the famous fictional street-smart gray rabbit that appears in the Looney Tunes and Merrie Melodies Series. According to a comic book that created the character, what was Bugs Bunny's original name?

    Be the first to email info@shurepets.com with the correct answer and the winner will receive FREE Shure Pets Products! The correct answer to this issue's Bone-us Trivia will be printed in next month's Pet Gazette.

    The October trivia question was: In Charles M. Schulz's Peanuts Halloween Classic, It's the Great Pumpkin, Charlie Brown, what costume does Snoopy the Beagle dress up as? Although we had many responses, Tina M. (#0754 Monroe, GA) had the quickest correct response (Red Baron) and she received a special Shure Pets prize. Good luck to everyone on winning November's trivia question!


    Shure Pets Apparel

    Shure Pets apparel is available in a wide variety of items, styles and colors! Stay warm during the Winter season while advertising your Shure Pets business everywhere you go with our sweatshirts, hoodies, mugs, hats and much more. To order your Shure Pets items, click on the link below.

    Shure Pets Clothing Line

    Shure Pets is a Proud Member of the Direct Selling Association (DSA).

    The Direct Selling Association is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 150 companies are members of the association, including many well- known brand names.

    The Association's mission is "To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers."

    The cornerstone of the Association's commitment to ethical business practices and consumer service is its Code of Ethics. Every member company pledges to abide by the Code's standards and procedures as a condition of admission and continuing membership in the Association.

    Direct Selling Association
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