On Tuesday, December 7th 2004, Shure Pets was accepted as a member of the Direct Selling Association (DSA). The DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. We look forward to working with this organization and pledge to abide by the Code's standards and procedures as a condition of admission and continual membership in the Association. This is a significant milestone for Shure Pets and we are proud to work with such a organization. For more in-fur-mation on the DSA, please check out their website at www.dsa.org

On Tuesday, October 26, Shure Pets was featured in an L.A. Daily News article titled Pupperware Parties: Pet lovers collared for product parties. The article features a recent Pet Party in California hosted by Pet Consultant Paula G. (#0241 Encino, CA). To read the article in full, please click on the link below.

On Tuesday, November 9th, Jennifer J. (#0300 Waukesha, WI) and her husband visisted the Shure Pets office in Chicago and participated in our Shure Pets University (SPU) program. They were briefed on Shure Pets. We discussed our products, our marketing progams, and had an open dialog outlining our business and the recent growth. If you cannot make a Shure Pets University session but are in the Chicago area and would like to meet the Shure Pets team at the Corporate Office, please call to schedule an appointment. We enjoy meeting each and every one of our Pet Consultants, hearing your opinions and suggestions.

Please mark your calendars now for the next Shure Pets University (SPU) Program. The next SPU will be held on Tuesday, January 11 at 2:00 p.m. at the Shure Pets Corporate Office, located at 1556 N. LaSalle St., Chicago, IL (Please note this is the 2nd Tuesday of the month). Following each two-hour training session is Shure Pets' monthly "Meet and Greet" event, which is open to prospective Pet Consultants. The "Meet and Greet" session begins at 4:00 p.m. Advance reservations are required for Shure Pets University so we can plan accordingly, and can be made by calling 1.888.SHURE.PETS; or emailing SPU@shurepets.com. We hope to see you soon and are looking forward to the continued growth of Shure Pets University.

In early 2004, at the same time she was job-hunting for a high tech position, Sandy T. (#0148 Seabrook, NH) began thinking she might enjoy having an additional business on the side. At that time, she began researching and learning about direct sales companies. In May 2004, she read the USA Weekend article about Shure Pets, and thought, this opportunity might be purr-fect for her. Sandy states, "I read as much as I could about Shure Pets and was pleased that I had found a legitimate company with attractive, quality products. As a life-long pet lover, I thought it would be fun be to spoil pets and get paid for it."

Sandy has three cats: a black cat (Tarzan) who has been with her for 14 years, her brother's adorable fluffy Birman kitten (Bueller) and her granddaughter's feisty Maine Coon kitten (Skittles).

Sandy says "Being in a business where you can help people and the pets they love is a wonderful thing. In the six months I've been doing Shure Pets, I've met many great people and pets at fundraisers, expos, parties and community events. I'm not by nature, a 'sales-type' person, and I am happy that having the connection with other pet lovers makes sharing the products and the business opportunity come naturally."

Originally, Sandy did not have big plans to recruit new Pet Consultants to her team, but since she easily recruited four great people in six months, she intends to continue expanding her team. Explaining about her Shure Pets recruits, "We have a wonderful team and enjoy learning from each other, sharing our challenges and successes during our periodic conference calls. If you haven't recruited someone to your team yet, I highly recommend you do." Sandy and her team have even named themselves "Best Of Show." We love their enthusiasm and are thrilled with their dedication to Shure Pets. Sandy, keep up the grrr-eat work distributing Shure Pets products and growing your team!

Sales Contest!!! The Pet Consultant who achieves the greatest volume of retail sales (individual totals, not team sales) for the two month period of November and December 2004, will win a Large Cuddler Bed (#803L), our best selling Dog Bed. Good Luck to all Pet Consultants.

Our new puppy Pet Consultants are critical to keeping our business growing and helping spread the word about Shure Pets! Not only has this group of "puppies" already begun selling successfully, several have already recruited others to their team. These newest Pet Consultants are growing into their huge puppy paws quickly!! Please join us in welcoming the following members to the Shure Pets Team:

Jill A. (#0320 Lincoln, NE), Jane S. (#0321 Sidney, OH), Alaina C. (#0322 Cheboygan, MI), Susan J. (#0323 Clifton Park, NY), Wendy G. (#0324 Lombard, IL), Kim S. (#0325 Maple Valley, WA), Kelly L. (#0326 Baltimore, MD), Sheri L. (#0327 Ellenboro, WV), Wendy Y. (#0328 Noblesville, IN), Kerrie L. (#0329 Bethlehem, PA), Kate K. (#0330 Middletown, DE), Alan L. (#0331 Northridge, CA), Rebecca B. (#0332 Huntsville, AL), and McLane E. (#0333 Tampa, FL).

We look forward to working with each of you and helping you develop and grow your Shure Pets business so you can continually reach your desired goals.

Shure Pets would like to congratulate the team of Greg and Kathy K. (#0291 Wilmington, DE) for achieving the $4,500 level of sales points. Additionally, we are proud of Terri L. (#0304 Madison, AL), Beverly F. (#0104 Claymont, DE) and Joy F. (#0189 Minneapolis, MN) for achieving the $2,000 level of sales points. The Shure Pets bone-us sales points program works as follows: For every dollar of Shure Pets products sold, you receive the equivalent of one bone-us dollar. For every one person directly recruited to your Shure Pets Business you receive the equivalent of a $200 bonus. Depending on the bone-us level reached, Pet Consultants earn a variety of rewards form Shure Pets, from business supplies to products. Keep up the grrr-eat work!

To the right is December's "Pet of the Month," Miss Diva, taken care of by Lea F. (#0221 El Paso, TX). To have your pet considered for next month's Pet Gazette, please send your pictures to petlover@shurepets.com. Thank you, and we look forward to sharing your pictures.

Keep up the good work Pet Consultants! Our monthly sales total has risen once again. November 2004 now holds the record for the greatest sales recorded. November's average order increased from our previous monthly high to $149.45!

The average sales at a Pet Party is now $444.18 per party; this is our seventh consecutive month showing an increase in Pet Party sales (and an increase of 6.7% over last month)! New Hampshire and Delaware led the way with the greatest number of Pet Parties in November (Pet Parties occurred in a record 18 states during the last month).

The top 5 highest producing Pet Consultants in November are listed below. Way to go Consultants!! 1. Beverly F. (#0104 Claymont, DE), 2. Greg & Kathy K. (#0291 Wilmington, DE), 3. Sandra T. (#0148 Seabrook, NH) 4. Kim Y. (#0283 Holland, MI), and 5. Terri L. (#0304 Madison, AL)

In the breed specific category, there were some changes in our top ten best selling breeds this month as the Black Lab and Rottweiler climbed higher up the rankings. 1. Lab (black), 2. Golden Retriever, 3. Brittany, 4. Jack Russell, 5. German Shepherd, 6. Rottweiler, 7. Lab (yellow), 8. Pug, 9. Beagle, 10. Boxer, 10. Lab (chocolate)

The top ten states with the greatest sales in November: 1. Delaware, 2. Illinois, 3. New Hampshire, 4. Michigan, 5. Colorado, 6. Alabama, 7. Connecticut, 8. Minnesota, 9. California, 10. Ohio

The ten states with the greatest number of orders placed last month: 1. Illinois, 2. Pennsylvania, 3. Wisconsin, 4 New Hampshire, 5. Colorado, 6. Maryland, 7. Michigan, 8. Delaware, 9. Indiana, 10. New York

"I have to tell you of my OctoPal (#502) experience....I ordered a rainbow of them. When they came in, I opened the box and made sure all my items were present, then closed it back up. I left the box on the floor and went to work. When I got home, I walked into what seemed like OctoPals everywhere. The cats smelled them and literally clawed open the box and took them out and proceeded to have an OctoPal party. Christmas came early for my "little darlings." OctoPals definitely got the paws of approval from my cats." Lynda A. (#0049 Glouster, OH).

"I am having so...much fun doing Shure Pets. Keep barking and howling...Shure Pets!" Sharen S. (#0048 Fortville, IN).

"I was extremely excited about my "New Puppy on the Block Kit!" It arrived so fast. The products are wonderful and smell so good. Starry (my cat) and I love the Three Bathed Mice (#208). I also really like the ingredients in the dog treats." Kelly L. (#0326 Baltimore, MD).

The December Featured Products of the Month are: Dog-Tired Heated Bed, Furry Angel Memorial Candle and Tidy Puppy and Kitten Mitten.

Dog-Tired Heated Bed (#809). Keep your pooch warm and happy during the cold winter months with his own stylish, super-soft heated bed. This item includes a removable faux fleece and poplin cover to make cleaning easy. Created from medical grade polyfoam, the Dog-Tired Heated Bed uses a UL approved power source that draws only 8-10 watts. This item is available in your choice of hunter green or burgundy and in small, medium and large sizes. A purr-fect holiday gift for your loved pet!

Furry Angel Memorial Candle (#706). This candle is a grrr-eat way to remember and honor your companion pet. The candle includes a moving tribute by Isla Pashal Richardson "...Grieve not, nor speak of me with tears, but laugh and talk of me as if I were beside you...I loved you so 'twas Heaven here with you." The candle burns up to three days and includes a blank card for your own personal message.

Tidy Puppy and Kitten Mitten(#418). This popular item is a soft, absorbent, terry cloth mitten that easily wipes your pet's dirty paws sparkling clean. The mitten hangs conveniently on the door or a hook when not in use. One size fits most and is machine washable. Make cleanup time easy and efficient for both you and your pet.

Cats and Kittens will often play with anything that resembles string. This includes ribbons (often used for holiday wrapping) tinsel, and strings of popcorn. When eaten, these items can become stuck and lodged in your cat's stomach. Be careful where you leave your wrapping remains and call your local veterinarian if these items are accidentally swallowed.

A wide variety of decorative plants that may enhance the festiveness of your home during the holiday season can be harmful to your pet's health. Poinsettias, Mistletoe, Holly and Amaryllis are poisonous to pets and need to be placed in areas that are not accessible to your companion animals.

Cats may be under the impression that the Christmas tree is their own personal playground. Make "shure" that your tree is firmly placed in a wide-based stand to prevent it from falling. Also, keep your tree's water covered, as it may contain chemicals or dirt that, if consumed, could be harmful to your pet.

When lighting your hoilday candles be certain that they are kept away from your pets. Animals can become fascinated with the flame and accidentally burn themselves. Also, be aware that the fumes from scented candles can be harmful to your bird!

Hey Kids: See if you can solve these riddles:

1. How do you know that cats are not sensitive creatures?

2. What is a dog's favorite city?

3. What is a cat's favorite TV show?

4. What do you give a sick bird?

The answers are listed below in this newsletter.

Question: Although none of our Pet Consultants have this condition, a fear of cats is known as which phobia?

Be the first to email trivia@shurepets.com with the correct answer and the winner will receive free Shure Pets Products! The correct answer to this issue's Bone-us Trivia will be printed in next month's Pet Gazette.

The November trivia question was: On the cartoon "The Smurfs" what was the name of the evil Gargamel's equally-evil pet cat? The correct answer is: Azrael. Although we had many responses, Debbie D. (#0223 Moon Twp., PA) was the quickest correct response and she received a special Shure Pets prize. Good luck to everyone on winning December's trivia question!

We are making it easy, fun and stylish to advertise your Shure Pets business everywhere you go! Increase your exposure everyday with Shure Pets apparel! We have more colors, styles and designs than before! To see the Shure Pets apparel, visit www.cafepress.com/shurepetsgoods.

1. They never cry over spilled milk

2. New Yorkie

3. The Evening Mews

4. Tweetment