August saw two Shure Pet University (SPU) sessions, with the first occurring in our Corporate Office on August 3rd and a traveling SPU took place on August 16 in New York City. Shure Pets own Andrew Shure and David Feld headed the programs and the Chicago SPU had Pet Consultants Michelle M. and her daughter from Washington, PA (#0193), Marquita O. from Bourbonnais, IL (#0232) and Maureen S. from Chicago, IL (#0074) in attendance (see picture). Present at the Big Apple's big session were Jennifer I. from Winsted, CT (#0236) and Saundra T. from New York, NY (#0077). During both sessions, we discussed new product ideas and additions, the future direction of Shure Pets, how to grow your own team of eager Pet Consultant puppies and had a de-tailed Question and Answer session. The Pet Consultants also got the first look at our new invitational Postcards and purchased products.

Due to the overwhelming success and feedback generated from past Universities, We will continue holding SPU the first Tuesday of every month at 2:00 p.m. Mark your calendars now and come and see us on Tuesday, September 7, 2004, at 2:00 p.m. or on Tuesday, October 5 at 2 p.m. Shure Pets University is held at the Shure Pets Corporate Office, located at 1556 N. LaSalle, Chicago, IL. Next month's Shure Pets University will focus on promoting your Shure Pets business; creative thinking for building your team; and discussion of the new products. Following each two-hour training session is Shure Pets' monthly "Meet and Greet" event, which is open to prospective Pet Consultants. The "Meet and Greet" sessions begin at 4:00 p.m. Advance reservations are required for Shure Pets University (so we can plan accordingly), which can be made by calling 1.888.SHURE.PETS; or emailing SPU@shurepets.com. We hope to see you all soon and are looking forward to the continued growth of Shure Pets University.

Carolyn L. (#0099) has already done a paw-some job in her Shure Pets business and has done it all with a smile. She was born and raised in San Francisco, California. Lenzi was a flight attendant for two years and then married and moved to Napa, California and began teaching. She has two "terrific adult sons, two marvelous daughter-in- laws, two darling granddaughters and a granddog, an old soul yellow lab." She explains "They are my cheerleaders and support me in my three business; picture framing, dog-sitting and Shure Pets. Her companion pets include two cocker spaniels (ages 11 and 5), a rescued beagle (2), a cat (12) and seven fish. When Lenzi retired from 32 years of teaching 6th grade, she decided to get involved in Animal Assisted Therapy (AAT), meeting up with a knowledgeable, expert and starting a Pet Partners/Delta Society affiliate in her hometown of Napa. She has been organizing and growing the Animal Assisted Therapy for the past four years.

When Lenzi first read about Shure Pets in the USA Magazine (May 2004), she intuitively thought this was something she could do. Her niece, the former president of a company and who now teaches University business classes, helped her develop a business plan.

Her first goal was to accomplish the Shure Pets Fast Start Program and receive a $150 bonus in the first eight weeks of her business. "Shure" enough, Lenzi quickly accomplished this task (see Pet Consultant Business below for more details). Lenzi states "I work on my Shure Pets business at least five days a week, even if it's just making a point to mention Shure Pets to three new people that day. I have one Pet Party about every two weeks. One of the many enjoyable aspects of being a Shure Pets Consultant has been meeting the fabulous dogs and their people. I especially appreciate the help I've received from the folks in Chicago. I am always treated graciously.

With Carolyn's determination, paw-sitive attitude and work ethic, we are confident that she has only just begun growing into her huge puppy paws. We are very proud of her accomplishments and look forward to continued success.

We would like to acknowledge the grrr-eat accomplishments of two members of the Shure Pets Team. Carolyn L. (#0099) (featured above) and Marcia M. #0192 are both Pet Consultants who completed our Fast Start Program. To achieve this, they sold $1,200 in product and recruited at least one member to thier team in their first eight weeks as a Pet Consultant. This is a very big honor and as a reward, they will each be given a check for $150 dollars, more than paying for thier New Puppy on the Block Starter Kits! Bow Wow! Grrr-eat job, Carolyn and Marcia! We hope to see more Pet Consultants complete our Fast Start Program in the coming months!

It's been another busy month here at Shure Pets! Our new team members are the key to keeping our business growing and helping spread the word about Shure Pets! Please join us in welcoming the newest members of the Shure Pets Team! Congratulations and welcome the following members:

Jennifer I., Winsted, CT (#0236), Patricia P. Albuquerque, NM (#0237), Elaine W., Thornton, CO (#0238), Cindy R., Phoenix, AZ (#0239), Claudia S., Rio Rancho, NM (#0240), Paula G., Encino, CA (#0241), Margaret H., Pomona, CA (#0242), Kate T., Simpsonville, SC (#0243), Jon E., Atlanta, GA (#0244), Candace S., Dixon, CA (#0245), Danika M., Braidwood, IL (#0246), Dana D., Millbrook, NY (#0247), Melinda F., Boulder, CO (#0248), Colette B., Carlisle, PA (#0249), Janice C., Grosse Pointe, MI (#0250), Mary Kay H., Pittsburgh, PA (#0251), Nicole B., Niles, OH (#0252) Jocelyn C., Eagle, ID (#0253), Candace B., Wayne, NJ (#0254), Patricia C., Las Vegas, NV (#0255), Sharon D., Greensboro, MD (#0256), Lea Z., Jacksonville, FL (#0257), Cathy E., Royal Oak, MI (#0258), Lisa K., Northampton, PA (#0259), Jennifer K., Republic, MO (#0260), Vicki D., Auburn, KS (#0261), Barbara W., Keller, TX (#0262), Kim G., Biddeford, ME (#0263), Tamara R., Arvada, CO (#0264), Melani P., Deltona, FL (#0265) and Suzi H., Louisville, KY (#0266).

We look forward to working with each of you and helping you grow, develop and maintain your Shure Pets business!

On Sunday, August 22, 2004 the Chicago Daily Southtown featured an article about the Shure Pets business model and focused on two of our own Pet Consultants Judy L. Merrinotte Park, IL (#0113) and JoAnne D. Tinley Park, IL (#0191). Click on the link below "Direct Effect" to be directed to the article.

To the right is our latest "Pet of the Month," Kacey, whose owner is Kendra K. (#0007) from Gainesville, FL. If you want your pet to be considered for next month's Pet Gazette, please send your pictures to petlover@shurepets.com. Thank you, and we look forward to sharing your pictures.

Do you look like your pet? We are holding our first Shure Pets "Pet-Owner Look Alike" contest! Send your pictures to petlover@shurepets.com. We will be posting the entries in future newsletters, so be "shure" to look and see if you and your pet's picture are included! The winner will be announced in our December newsletter. Good luck!

Keep up the good work, Pet Consultants! The average order is $98.16; this is an increase of almost 9% from last month.

The average sales at a Pet Party is $290.05 per party; this is an increase of 22.5% from last month. California led the way with the most number of Pet Parties in July.

In the breed specific category our top ten selling breeds are: 1: Golden Retriever 2: Lab (black) 3: Beagle 4: Jack Russell Terrier 5: Rottweiller 6: Weimaraner 7: Boxer 8: Cavalier King Charles 9: Boston Terrier 10 : German Shepherd/Lab Yellow/Yorkie

The top ten states with the greatest sales last month: 1.Illinois 2.California 3.Michigan 4.New Jersey 5.Pennsylvania 6. Ohio 7.Colorado 8. New York 9.Minnesota 10.Maryland

The ten states with the greatest number of orders placed last month: 1.Pennsylvania 2.Illinois 3.Colorado 4.California 5.Michigan 6.Florida 7.Wisconsin 8.Ohio 9.New York 10. Connecticut

Our Pet Consultant Sales Force is comprised of 97% females and 7% males. 48% have had some experience with direct sales (mulit-level marketing).

12% of our Pet Consultants have recruited someone directly under them, and we have our first four generation downline created!

Congratulations to Joanne S., Clinton Twp., MI (#0003), Rick F., Denver, C0 (#0030), Elva B., Williamstown, NJ (#0042), Tim C., Pleasant Valley, (#0064) and Randi S., Napperville, IL (#0066) for recruiting three or more people directly to your downline team. Rick leads the way with seven direct recruits.

"I'm so excited to be a part of this company! Everyone who has seen the Cat-alogs has been in awe of the variety of products. Shure Pets does a great job of communicating with the Pet Consultants, both in person and on-line. I've been amazed at the fast responses!" Kim M. Redford, MI (#0199)

"I received the [breed specific] Baseball Caps the other day. They're terrific and my customers loved them. Shure Pets is doing a great job keeping up with the Pet Consultants. It truly is an exciting time to be a Pet Consultant!" Tim C., Pleasant Valley, CT (#0064)

"I'm sooooooooo excited that I can't sleep! I just want to tell the world about Shure Pets. I tried the Paramount Foaming Cleanser on my Rottweiller/Doberman mix and he smells sooooooooooooo good and he also went crazyyyyyyy when I gave him peanut butter flavored Caillou's Bone Treats. He was wanting more so much that I had to hide the bag! Thank you for this opportunity. " Mary F. Owego, NY (#0228)

"The people I've shown the Bistro Bowls to are crazy about them! Has anyone tried the Stud Mist yet? I think it smells grrrreat; my dog is sure to be a stud at the park!" Michelle M., Utica, OH (#0157)

"Looking over the new products on Shure Pets web site fills my heart with glee! I want everything!" Anita R., Apple Valley, CA (#0134)

August's Products of the Month are: Paramount Bright White Shampoo, OctoPal Cat Toy and Paint a Pet Bowl Kit.

Paramount Bright White Shampoo (#114) Here is a way to easily keep your white and light coated pets as dazzling bright as your favorite white shirt! You can use this all-natural shampoo as often as desired to keep your companion dazzling bright. This shampoo does not contain bleach or peroxide.

Q: Why can it be so difficult to keep my white dog from looking so dirty?

A: White dog hair tends to be thinner than hair with color and often has fewer cuticle layers than dark hair. It also can be more porous. These two qualities magnify the challenge of maintaining white pets. Because of increased pores, the white coat holds dirt and because of the thinner nature of the hair cuticle, staining is more likely to occur.

OctoPal Cat Toy (#512) This colorful cat toy will drive your cat fishy for hours and is stuffed full of premium catnip! Catnip and sewn-in bells are well hidden to prevent accidental injury or ingestion. This toy can able be attached to Catnip Teaser (#511). Available colors: Gold, Royal Blue, Red and Jade.

Q: Will catnip really be good for my cat if i'm going out of town or if he starts acting up?

A: Yes. Cats can get easily stressed when anything different takes place in the household. For example, home construction, an out- of-town human, canine and/or feline visitor or a change in the routine work schedule may upset cats. Under stress, housecats may relieve the pressure with erratic behavior or by missing the litter box. You may be able to "nip" the problem by offering catnip.

Paint a Pet Bowl (#612) This is a great way to involve all of your family members in your pet's lives. The set includes 6" diameter ceramic bowl, vinyl mat, 6 colors of ceramic paint, brush and illustrated instructions.

Q: Is it okay to feed my dog what humans eat?

A: While we are all tempted to share our food with our dogs there are many "people foods" that they should not consume. Below is a list of items that should be fed to your pet with extreme caution or should not be given to your pet at all. If you have any questions, call your veterinarian. Raisins, onions, chocolate, coffee, tea and tea bags, macadamia nuts, fried foods, tomatoes, apples, raw eggs, excessive salt and alcohol.

Keep your dog's nails trim While long nails may be pretty and hip in the world of fashion, they are definitely a no-no for dogs. Pets that pitter-patter on overgrown nails put extra stress on the joints in their paws, which can lead to more serious medical problems. Plus, nails that are left to grow like weeds can become snagged in carpets or furniture. If your pet is skittish while you're trying to trim her nails, try to enlist the aid of a friend or family member who can hold her in place while you clip away. If she is too scared, it is best to take your pet into a professional groomer to trim the nails for you.

Cat food can help keep your cat hydrated Canned food usually has more than 75% moisture; dry food usually contains l5% moisture. This is why cats eating all dry or a mix of dry and canned food tend to drink more water. In fact, older cats may develop kidney disease from being dehydrated. If you are feeding all dry food and change to canned, you may see your cat stop drinking as much water. This is a paws-itive sign that the cat is more hydrated.

Tips to picking the purr-fect bird cage Remember that no cage could ever be too big! Canaries & finches prefer vertical wires. Budgies & other birds in the parrot family prefer horizontal wires for climbing. A variety of perch diameters should be available for your bird. This helps prevent arthritis. An extra set of perches should be kept on hand in case you wash the old ones. Wet perches can lead to arthritis. Cage wires should be spaced further apart for larger birds. This prevents feather damage and broken wings. Above all, purchase a cage that is lead & zinc free.

Hints on picking out a healthy rabbit Look at the overall body condition - the rabbit should be neither fat nor skinny, with no swellings. The rabbit's coat should be well groomed, with no bare patches. Look at the ears, they should be pink, not red, and free of discharge. The ear flaps shouldn't be damaged. Check the coat around the eyes for signs of wetness or tear staining. Try to get a look at the teeth, they should not be overgrown and should be well-aligned. Also check for wet or matted fur on the chin. Observe how the rabbit reacts to people - ideally pick a rabbit that is relatively calm about being approached and petted.

Do you know what the caption should be for this picture? If you have the best solution of what this picture's caption should be, send it in to contest@shurepets.com. The most creative captions will be featured in our next newsletter! Good luck and send in your ideas today!

Hey Kids! See how many different word combinations you can make out of the phrase "Shure Pets Kids"! For example, you can form the words: Red, True and Disks.

Question: What was General Patton's dog's name and who was it named after?

Be the first to email trivia@shurepets.com with the correct answer and the winner will receive free Shure Pets Products! The correct answer to this issue's Bone-us Trivia will be printed in next month's Pet Gazette.

The July trivia question was: What is the oldest American dog breed, dating back to 1650? The correct answer is: American Foxhound. The winner was Rick F. from Sarasota, FL.! Grrr-eat job, Rick! Good luck to everyone on winning August's trivia question!

Have a paw-some August and good luck to everyone who goes back to school this month from your friends at Shure Pets! We look forward to seeing you at Shure Pets University on September 7, 2004 or on October 5, 2004!

We are making it even easier to advertise your Shure Pets business! Now you can increase your exposure everyday with new Shure Pets apparel! We have more colors, styles and designs than before! To see the Shure Pets apparel, please go through the Pet Docs portion of the Shure Pets website or visit www.cafepress.com/shurepetsgoods.