Dear Pet Lover,

Happy New Year! Shure Pets is excited about beginning its
first full year in business and we've set a number of goals for ourselves here at the corporate office. We recommend that
you do the same, especially if you're already one of our Pet Consultants, or are considering becoming one.Here are some criteria you can use to help you set effective, attainable goals:
1) use the present tense; 2) focus on outcome, not performance (Ex: I will sell enough product to cover my monthly car payments. Not, I will sell $500 worth of products at every
Pet Party.); 3) make your goals challenging; and 4) make
your goals SMART (Specific, Measurable, Achievable, Realistic, and Time Framed). And, most importantly, don't forget to have fun! Also, be sure to visit our website for new enhancements, including online ordering. With your Pet Consultant's 4-digit ID

number in hand, customers across the country can now place their orders at their convenience. We look forward to an exciting 2004 with additions to our product line planned for the spring and, more immediately, Pet Dental Month in February. During that month, we're offering a special promotion for orders over $50: a complimentary tube of Shure Pets' Brilliance toothpaste. Your pet's dental health
is as important as your own. As always, please let us know if you have any questions or comments. We look forward to and count on your feedback.

~Thank you from the bottom of my paws, Andrew Shure, Shure Pets Founder

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Shure Pets would like to recognize Joanne Salomone (Clinton Twp., MI) for her mutt-nificent work in recent weeks throwing a variety of successful Shure Pets Parties. We are purring with excitement
as Jo Walls (Castalia, OH), Barbara Schultz (Cedar Rapids, IA) and David Glossberg (Chicago, IL)
all placed their first orders with Shure Pets in recent weeks as well. We look forward to continued success with each of you as we pounce toward the future together.

Getting to Know Shure Pets: *93% of our Pet Consultants have pets (80% have dogs, 47% cats,
20% fish and 17% birds). *Each Pet Consultant has an average of 6.96 pets (2 dogs and 1.6 cats). *93% of our Pet Consultants are female and 57% have sold direct (Multi-Level Marketing) before
joining the Shure Pets team!


December saw Iowa lead all states in total sales for the second consecutive month. Rounding out the top five states in total sales dollars were 2. Michigan,
3. Illinois, 4. Pennsylvania and 5. Massachusetts.

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"Thank you for your help and answering my questions. I really like a company that is able to do that.
I hate it when I find a company where you send in your question and they tell you to
go read it somewhere or give you an answer that makes things more complex." -Debbie C., Shure Pets Customer.


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Celebrate the New Year with Shure Pets Bonuses. The Shure Pets sales force continued to expand across the U.S. as 2003 drew to a close. Once again we have seen success with the "All-American Pet Consultant" campaign, so we will continue to run this promotion. As 2004 begins, there are still
32 states needing Pet Consultant representation. The Pet Lover that becomes the first Pet Consultant from any of the remaining states listed will receive a $20 credit on their first product order. This bone-us only applies to Pet Consultants who are not recruited by another Pet Consultant. States include: Alabama, Alaska, Arkansas, Connecticut, Delaware, Georgia, Hawaii, Idaho, Indiana, Kentucky, Maine, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Mexico, North Carolina, North Dakota, Oklahoma, Oregon, Rhode Island, South Carolina, South Dakota, Utah, Vermont, Virginia, West Virginia, Wisconsin and Wyoming.

Every new Shure Pets Pet Consultant now has the opportunity to earn his/her own Starter Kit. That's right, through our Grrr-eat Start Program, Shure Pets allows you to earn a 100% rebate on your New Puppy on the Block Kit if you sell $1,200 worth of products and recruit one New Pet Consultant to
your team during your first eight weeks of business.

Pet Dental Health Month Bonus. February is Pet Dental Health Month and Shure Pets is celebrating by including
a free tube of Shure Pets Brilliance toothpaste with each
order placed that is over $50 (suggested retail price). This promotion will run until February 29, 2004. Remember to brush your pet's teeth often to make "shure" your companion pet keeps his pearly whites in good condition.

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Shure Pets Branded Items »

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It takes two in every relationship, including the relationship you share with your pet! In return for the love that our pets continually show us, routine grooming can be a healthy and necessary show of affection for them! Don't forget that grooming has become easier and more advanced due to recent product improvements. As a result, it is important that you make changes
in the way you groom your pet. To be specific, less than eight weeks
should pass between dog baths. Recommended bathing time is every
other week. However, how often you should brush, bathe and groom your dog depends on its breed and the thickness of its coat. Furthermore, longer hair calls for more frequent visits with the brush (or comb). So, if you want your relationship between you and your dog to really sparkle, then just remember those three little words: brush, bathe and grrrr-oom!

Want an inexpensive toy for your hamster? Use an egg carton! By putting a hole in one end and placing treats inside, your hamster will have fun biting and climbing through the carton to capture the treats. Not only is it challenging, but it also keeps hamster teeth healthy!

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This month's Trivia Question: What is the largest organ in the canine body?

HAPPY NEW YEAR FROM YOUR FRIENDS AT SHURE PETS!!!





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