Dear Pet Lover~

We are very excited and proud to discuss our recent Pet Consultant growth, advancements within our website and internal systems and, of course, the anticipated launch of our brand new Cat-alog. The Cat-alog now vividly displays over 100 unique items ranging from gifts, health and beauty aids, toys and apparel for both humans and our companion pets. Additionally, the website (www.shurepets.com) has been updated to refelct all items included in the Shure Pets line.

The Corporate Office here in Chicago is enthusiastic over the continued explosion of our salesforce. Aided by our appearance in USA Weekend (see Shure Pets Events below) and continued marketing and promotional activities, our Pet Consultant team has grown to nearly 200 individuals located in 42 states. With teams forming daily, our salesforce continues to get stronger. Pet Consultants, keep up the great work growing, developing and maintaining your Shure Pets businesses and teams. We look forward to helping you build your business and reaching your own purr-sonal goals. Keep your tails wagging and sending us your input. We depend on your feedback!

Thank you from the bottom of my paws~

Andrew Shure, Shure Pets Founder

Shure Pets University (SPU) continues to provide our Pet Consultants with additional support and assistance to help them meet their growing needs. Our next session will occur on Tuesday, July 6, 2004 at 2:00 pm at our corporate offices. The Shure Pets team will provide educational and informational training seminars. This month's seminar will focus on the new products and our upcoming marketing initiatives. Following the two-hour training session, we will be hosting our monthly "Meet and Greet" session for potential Pet Consultants. The "Meet and Greet" session will begin at 4:00 pm. Shure Pets University is offered on the first Tuesday of every month and RSVP's are required so we can plan accordingly. We look forward to seeing you soon! For any questions, please call 1.888.SHURE.PETS or e-mail us at SPU@shurepets.com.

CLTV (ChicagoLand Television), a Tribune company, featured a Shure Pets Party on a May 28, 2004 segment. The Pet Party was hosted at the home of Pet Consultant Randi Shoshara (#0066) of Naperville, IL. Randi included her family and members of her team including, Kate Quinn (#0068) of LeGrange, IL and Deborah Corradina (#0078) of Naperville, IL. Members from Shure Pets were also in attendance including: Andrew Shure, David Feld, Kristina Meyer, Sarah Phelps and Ami Meismer.

Shure Pets was featured in a USA Weekend article on Sunday, May 16, 2004. The article discussed the popularity of Pet Parties and Shure Pet's increasing growth and referred to Shure Pets as "the ulti-mutt" new trend. To view this article, please click on the link below.

"I live in "Bark-hamsted", a small town in the beautiful Northwest hills of Connecticut. I've always loved to sell - right from my teenage years putting together family tag sales.

I built an online store and started looking for some unique pet products to offer my customers. Simply searching the internet I stumbled upon the Shure Pets website. The first product I believe I found was the dog table - and I thought "I have got to have this!" Then I saw the "Aro-Mutt" fragrances. Aroma therapy for pets had me intrigued - "Aro-Mutt" had me hooked. The whole concept of Shure Pets - from the business opportunity to being the only "Pet Party" in town, was very appealing. It's just amazing that no one has thought of this before. I'm working hard to recruit a Connecticut team and I'm paws- itive Shure pets WILL become a household name.

I was very anxious to receive my starter kit. Linzy, our Beagle, really loved all the scents and she gets all excited, wagging her tail like it's a helicopter when she sees a bottle of Spritzer. I was blown away by the care [the Shure Pets Team] had taken to individually wrap all the contents in purple tissue paper -very impressive! It's been one corporate office that has been a pleasure to do business with!"

The buzz about the Shure Pets Business Opportunity is grrr-owing! Within the last month, we have recruited over 100 new Pet Consultants! Join us in welcoming the following new Consultants aboard the Shure Pets Team:

Dora M. Henning (Sioux Falls, SD), Pamela Shane (Youngstown OH), Karen Damata (Franklin, NH), Karen Vogt (Golden, CO), Angie Eberle (Jefferson, IA), Janice Smith (Vacaville, CA), Ellie Rice (Cumberland, MD), Rhonda Robedeau (Mesa, AZ), Jacqueline La Vista (Scottsdale, AZ), Jeanne Vandvelt (Newport, NJ), Oscar Stellick (Highlands Ranch, CO), Nicole Petitt (Chicago, IL), Lisa Kirwin (Westminster, CO), Kathy Greer (Bradenton, FL), Marsha Feldhausen (Carbondale, KS), Darlene Voosen (Greenwood Village, CO), Diane Bosack (Sacramento, PA), Sandi Gordon (Smyrna, TN), Matt Nelson III (Danville, VA), Carolyn Lenzi (Napa, CA), Lauren Laughrin (Campbellsport, WI), Lisa Tiso (Scarsdale, NY), Kristy Richards (East Grand Forks, MN), Lisa Beck (Gallipolis, OH), Beverly Ford (Claymont, DE), Kelly Exline (Boise, ID), Patrick Williams (Centennial, CO), Terry Murphy (Indialantic, FL), Deanna Woerner (Topeka, KS), Doug Fishell (Holt, MI), DeEtt Herzog (Avon, NY), Lynette Rodriguez (Santa Maria, CA), Judy La Fave (Merrionette Park, IL), Anne Saladino (Albuquerque, NM), Barbara Mayrsohn (White Plains, NY), Christa Hardesty (Owensboro, KY), Dan Schoenberg (North Canton, OH), Jennifer Demary (Wilmington, NC), Sheila Ashley (San Leandro, CA), Kelly Bowman (N. Canton, OH), Richard Martineau (Winslow, ME), Barbara Ross (Bradenton, FL), Monica Galley-Keller (Greensburg, PA), Christine Ames (Littleton, CO), Bobbi Rini (Boynton Beach, FL), Kim Jenkinson (Galloway, OH), Renee Heneman (Madison, MS), Alexandra Sarnataro (Middle Village, NY), Dawn Stachowiak (Jacksonville, FL), Cynthia Orlandi (New Boston, MI), Janice Clegg (Mount Washington, KY), Maureen Lee (Pittsburgh, PA), Meaghan Nermyr (St. Louis Park, MN), Anita Reese (Apple Valley, CA), Abby Cunningham (Covington, KY), Beverly Jenkins (Ligonier, PA), Barbara Lind (Hackett, AR), Diane Whittingham (Boise, ID), Janet Harwick (Macomb, IL), Jeanie Schnake (Orange Park, FL), Charlene Byrum (Hamilton, OH), Barbara Franz (Aurora, CO), Charmaine Green (Tucson, AZ), June Kahalley (Cottonwood, AZ), Linda Link (Grottoes, VA), Kathy Huguenin (Lenox, MI), Sandra Tuniewicz (Seabrook, NH), Lynne Conners (Kernersville, NC), Melainie Holland (Lincoln, NE), Linda Shaw (Sun City, AZ), Grace Lintner (Manassas, VA), Christie Hopper (Santa Barbara, CA), Margene West (Henderson, NV), Jerrie Dansky (Denver, CO), Bobbi-Ayn Masumoto (Honolulu, HI), Michelle McCracken (Scottsdale, AZ), Nancy Bass (Grand Coteau, LA), Nancy Leclair (Ft. Myers, FL), Lori Marsters (Fremont, CA), Linda Caplan (Lebanon, CT), Karen Stonecipher (Green Cove Springs, FL), Ursula Freitas (Ewa Beach, HI), Kari Hertel (Watertown, WI), Jayme Fitzgerald (Adel, IA), Kathleen Wolgemuth (Ocean Shores, WA), Barbara Hammer (Robbinsdale, MN), Debbie House (Frederick, MD), Jann Graham (Lake Junaluska, NC), Laura Henning (Aurora, CO), Jenny Greggor (Novato, CA), Cathy Mawae (Aiea, HI), Laura Fisher (East Lansing, MI), Sharon Senter (Grosse Pointe Woods, MI), JoAnn Norris (Fishkill, NY), Allison Ketter (Rochester, MI), Cynthia Stanford (Tucson, AZ), Jessie Stellflug (Salem, OR), Marilyn Kuykendall (Yuba City, CA), Connie Oestreich (Watertown, WI), Kathleen Wade (Rosendale, NY) and Diana Humphrey (Boise, ID).

Wow! With all of that activity and registration, we are even more excited about the future! We look forward to working with each of you as you grow into your puppy paws and your business develops!

To the right is our Shure Pets Pet of the Month, Stuie, owned by Cindy Orlandi (#0130), from New Boston, MI. We just could not resist that sweet face or that adorable pet- icure! If you want your pet to be considered for next month's Pet Gazette, please send your pictures to petlover@shurepets.com. Thank you, and we look forward to seeing your pictures.

Last month, Colorado had the grrr-eatest number of Shure Pets orders placed. Coming in a tie for second was Ohio and New York. Illinois, Florida and California all tied for 3rd. Wonder-fur job to all of the Pet Consultants in these states!

Florida had the largest amount of incoming sales dollars placed in the previous month. Colorado was second, New Hampshire came in third, Illinois fourth and New York rounded out the top five.

97% of our Pet Consultants have pets (86% have dogs, 52% have cats, 16% have birds, 16% have fish and 8% have rabbits)

Some other pets our Pet Consultants own include: reptiles, gerbils, rats, ducks, ferrets, hermit crabs, emus, alpacas, sheep, guinea pigs, chinchillas, hamsters, turkeys, horses, goats, chickens, geese, squirrels, donkeys, pigs, raccoons and roosters!

91% of our Pet Consultants are female; 9% are male.

51% of our Pet Consultants have participated in direct selling/party planning prior to joining the Shure Pets team.

Each Pet Consultant has an average of 5.06 pets (1.80 dogs, 1.20 cats and .80 birds).

"I got my New Puppy on the Block Kit just now! I love the products. They are the quality I was hoping for. Everyone here at the office was oooing and ahhing with me." Jancie C. #0131 (Mount Washington, KY)

"Shure Pets products are all great and I'm sure you'll have lots of fun with them!" Linda C. #0075 (Walkerton, IN)

"I have been with Shure Pets since last September. I have seen some great changes and the bigger we get the better we get!" Nicole L. #0012 (Patterson, CA)

"First I would like to tell you how much fun I have had being a Shure Pets Consultant. I have had a great opportunity to meet people and their pets and it has been not only a great learning experience for me but a wonderful opportunity to be able to do this and have my family by my side. As for the products of Shure Pets, I will honestly tell you that you will be very happy, for I use them on my pets and not only am I happy, but my pets are happy too." Randi S. #0066 (Naperville, IL)

"The new products look great and we should all be excited. This is a great time to be in the ground floor of this growing company." Rick F. #0030 (Denver, CO)

"It seems to me that Shure Pets is really taking off, and I'm excited to be a part of it." Anita R. #0134 (Apple Valley, CA)

We are introducing many unique products this month in our new 40 page Cat-alog. We now have over 100 grrr-eat products for you and your customers to select from! Below are three items we have selected to be this month's "Products of the Month"!

Fling Thing (#506) A variation of the original Frisbee, the Fling Thing has raised edges making this toy easy for dogs to pick up. It flies over 50 feet! The Fling Thing floats above water for high visibility and is composed of a soft material which gently rubs teeth clean.

Q: How important is good hygiene for pets?

A: Periodontal disease is the number one dental problem in dogs and cats, and pets often develop defects below the gumline which may be hard to detect. As in humans, abscessed teeth or periodontal disease can affect other parts of the body. They can cause heart and kidney disease in dogs and cats.

Car Mats (#721) Now here's a fun way to keep the floor of your car clean with these adorable dog car mats! The mats are 26" long and feature your favorite breed with paw prints. The mats come in packs of two and are available in various breeds.

Q: Is it safe to leave my pet in the car during the summer months to run into the store?

A: No, it is not safe. Even with the windows rolled down, it can only take a few minutes for the temperatures to rise in a vehicle in excess of 150 degrees! Overheating can cause a stroke, brain damage or even death to your pet.

Paramount Ideal Oatmeal Conditioning Shampoo (#116) This unique conditioning shampoo is designed to relieve itching for all dogs, cats, ferrets and rabbits; especially those with sensitive skin. It also removes dead skin and even remoisturizes! (Shampoo available in 17oz. bottles)

Q: Why is Oatmeal so good for the skin?

A: Oatmeal baths were common in ancient times for those who needed generalized treatment for dry, itchy skin. Colloidal oatmeal binds to the skin and creates an adherent barrier that is thought to protect the skin from harmful substances. The hydrated granules of colloidal oatmeal adhere to the surface of the skin and in its folds. In this way, the oatmeal provides a protective action by creating a protecting film on the skin to absorb humidity and reduce friction.

During the summer months, there are many things that you can do to make "shure" your pets are happy, healthy and purr-fectly safe during the hot days. To follow are some tips and facts that will help keep your pet in grrr-eat shape!

Not all Cats Hate Water Cats from hot locales even have a tendency to love it (including lions, tigers, jaguars and ocelots.) However, other cats who live in colder areas, such as the lynx, bobcat and cougar do not venture out of their way to get wet. Some veterinarians theorize that water destroys how fur insulates an animal against cold. Although most domestic cats do not like water, none completely avoid it. However their ancestors developed an attitude about water a long time ago was passed on to domestic cats today.

Keep your Pet Cool To help avoid heat stroke, provide your pet with shaded locales and plenty of fresh water (check his water bowl several times a day to be "shure" it is full). Do not allow your pet to overexert himself. Watch for irregular breathing. If your pet appears to be hot, place the purr-fect pet towel over him and it will instantly begin to cool your pet off.

Helping Birds in the Hot Weather Provide water at varying heights to attract the greatest variety of birds. Some birds prefer ground level ponds and puddles. Remember Mother Nature's water is normally on the ground, and most birds will look there first. Fill plant saucers with water and place around your yard. You can purchase pre-formed shallow bird bath ponds that sit on the ground, providing a small pond that is a few inches deep. Some even have built in drippers and misters. Make a slight indentation in your garden and set a hose in it. Let the water flow into the indentation VERY slowly, making an artificial rain puddle. Even the butterflies will love this!

Use Aloe Vera Aloe Vera is a well-studied herb for topical use. Documented beneficial properties include pain relief, anti-swelling and anti-itching. The herb has also been documented to increase blood flow to the area in which it is applied, thus it will speed up the healing process.

Hey Kids! Unscramble the various dog and cat breeds! 1) ROBEX 2) ASISEEM 3) NCOBIH SREIF 4) YABTB 5) DABRROAL 6) LOCCIA 7) UGP 8) NIEAM ONOC 9) YKUSH 10) RAPSENI

For the answers, go to the end of the newsletter! Good luck!

Question: How many species of birds are there in the United States and Canada combined?

Be the first to email trivia@shurepets.com with the correct answer and the winner will receive free Shure Pets Products! The correct answer to this issue's Bone-us Trivia will be printed in next month's Pet Gazette.

The May trivia question was: Human noses have an impressive 5 million olfactory cells which to smell with. What dog breed has 220 million, enabling them to smell 44 times greater than man? The correct answer is the English Sheepdog. We had many guesses but no winner. Good luck to everyone on winning June's trivia question!

Have a tail-waggingly enjoyable July 4th holiday from your friends at Shure Pets! We look forward to seeing you at Shure Pets University on July 6, 2004.

Do you want to show your Shure Pets pride any time of the day? You can now with our very own Shure Pets clothing line! Please visit www.cafepress.com/ shurepetsgoods for more information.

1) Boxer 2) Siamese 3) Bichon Frise 4) Tabby 5) Labrador 6) Calico 7) Pug 8) Maine Coon ) Husky 10) Persian