May 22, 2005

Firm tries to collar Pupperware helpers

With pet owners spending nearly $35 billion a year on goods for their animal companions, one Chicago company has come up with a new way to share the wealth.

Shure Pets is signing up consultants - including 16 in the metro Denver area - who will bring the goods to in-home Pupperware parties. Consultants guide guests and their pets through product lines that are customized for dogs, cats, rabbits and ferrets.

Pet lovers interested in getting an up close look at Boo-Boo Bandages, Paw Balm and Pup-Corn - and entrepreneurs interested in becoming consultants - can get more information at www.shurepets.com.